Business Development Player
Resume:
PROFILE
Experienced Casino Marketing Professional with 18 years of proven history of record-breaking sales in Player Development as well as high volume gifting sales. Excellent relationships in the gaming industry.
CONTACT
PHONE:
ADDRESS:
692 4th Street
Lakeport, CA 95354
WEBSITE:
www.linkedin.com/in/domjeffpletcher/
EMAIL:
****@**************.***
HOBBIES
Martial Arts
Sports (Baseball, Football)
Travel
Culinary
YouTube Channel
Overcomebabylon.com
EDUCATION
University of Nevada Las Vegas
5/1/06 – 8-1-08
Earned Master of Hospitality Administration (MHA) with emphasis in casino gaming. 3.9 GPA
Rogers State University
5-1-01 – 8-1-05
Earned Bachelor of Science in Business Administration (BSBA) with emphasis in marketing. 3.64 GPA
WORK EXPERIENCE
J&M Digital Print VP of Business Development
09-2021– 01-2023
Responsible for VIP Club Gifting Program. Developed a promotion to sell high-end VIP gifts to casino clients and produced 3 million in revenue by myself in just 6 months. .
America’s Greatest Game Shows with Eric Estrada Director of Business Development
09-2022
Sold game show dates to casinos across the nation. Worked with Estrada on the road for his security and personal escort to and from gigs. My job is to book the shows and take care of Estrada.
Ray Doll Inc, Fundraising
10-2022
Responsible for driving doll sales to the casino industry division. This is a start-up project with the Ray Charles Foundation to bring a singing bobblehead doll featuring “Hit the Road Jack.” The doll will be sold to major retailers and casino gifting programs.
Database Dynamics Business Development
09-2021
Drives sales to a small promotional kiosk company that drives Celebrity Branded Sports promotions to casinos for email capture and incremental trips.
The Mill Casino Resort and RVP Director of Marketing
06-2021–09-2021
Responsible for all aspects of casino marketing including Players Club, Graphic Design, Advertising, Database, and PD.
Prairie Flower Casino Sr. Director of Gaming Operations
02-2021 - 03-2021
Short Stint, recruited by GM that was terminated along with his team. I was let go as a result and considered collateral damage by Tribal leader.
Kickapoo Lucky Eagle Casino Hotel Director of Marketing
02-2019–02-2021
Responsible for all aspects of casino marketing including Players Club, Graphic Design, Advertising, Database, and PD.
Choctaw Casino Resort Director of Marketing
12-2017 - 06-2018
Focused on advertising and promotional and event planning. Short sting due to CEO being terminated and a competitor joined leadership bringing his own marketing team. I was given a severance of 90 days’ pay.
Quechan Casino Resort Executive Director of Marketing
01-2015 – 12-2017
Head of marketing operations for 2 properties (Paradise and Quechan Casino Resort).
Desert Diamond Casinos Director of Player Development
01-2014 – 01-2015
Focused on leading player development at the corporate level to ensure increase in trips and overall quantity and quality of play for top 2% of database.
Hard Rock Casino Tulsa Sr. Director of Marketing
01-2012 -01-2014
Head of marketing operations, PD, Casino Services, Entertainment, and Group Sales.
Downstream Casino Resort Director of Player Development
03-2011 – 01-2012
Focused on leading player development at the corporate level to ensure increase in trips and overall quantity and quality of play for top 2% of database.
Hard Rock Casino Tulsa Sr. PD Manager.
10-2007 – 03-2011
Focused on leading player development at the corporate level to ensure increase in trips and overall quantity and quality of play for top 2% of database.
Hard Rock Casino Tulsa Executive Host
10-2006 – 10-2007
Hosted 350 players top host in the brand, drove record breaking revenues for a host and elevated the expectations across the board.
Hard Rock Casino Tulsa Players Club Shift Supervisor
10-2005 – 10-2006
Managed day to day players club operations.
Skills:
Sales: Player Development Sales (#1 host in Cherokee Nation Entertainment 2009) Business Development ($5 mill in sales for JM Print, $3 mill for Big Wheel, Ray Doll obtained $500,000 start up captial investment, Database Dynamics just signed 2 new deals with my client)
Casino Marketing: Database Marketing Expert drving 20% growth in year over year win at Robinson Rancheria Resort Casino in a market where flat is the new up.
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