Business Development Supply Chain

HARIPRAKASH NARAYANAN

Business visionary professional with an unmatched track record in driving strategy and business excellence; targeting leadership roles with an esteemed organization

********@*****.*** +91-989******* & +91-047******** CORE COMPETENCIES

Retail & E-Commerce Operations

Strategic Alliances & Partnerships

P&L / Revenue Growth

New Business/ Store Set-ups

Sales & Business Development

Top & Bottom-line & EBITDA Growth

Business Turnaround Architect

Visual Merchandising Strategies

Leadership & People Management

Market Intelligence

INTERNSHIP / PROJECT

Summer Internship: Reliance Retail Ltd

v Analysis of Inventory management process

and the supply chain

v Expense analysis, A project on how to reduce

the various expenses which have increased

drastically for the last two years

Public System Project: Kudumbasree

v Developed business plan for new services

that Kudumbashree in Alappuzha can offer to

the public, 2009

SOFT SKILLS

PROFILE SUMMARY

v Results-focused professional with dynamic career of 12+ years of experience in Profit Centre Operations, Retail Operations, Business Development and Sales; managed relationships, market expansion, and competency development v Fusing entrepreneurial drive & vision to organizational strength/ weaknesses to redirect missions, create new markets & harvest untapped business opportunities for start-ups

v Expertise in business development & launching store’s in different model model; independently opened 20+ store in Reliance and 5+ dark stores in LULU Ecommerce Marketplace Management: Proven ability to manage listings, fulfillment, and marketing across diverse e-commerce platforms like a.in, ONDC, and Amazon Fresh

v Proven track record of achieving / exceeding targets, opening new & profitable markets and setting up business operations in emerging market v Characterized as a visionary & strategist for delivering results in growth, revenue, operational performance, and profitability; capability to re-define business models and winning with a new-set of rules v Highly skilled in setting long-term goals, making decisions, and enabling smooth day-to-day operations; drove process improvement, enhanced productivity and brought down costs

v Leveraged analytical skills in investment estimation, risk assessment, projecting P&L and cash flow of business over long term, deriving returns under various financing options thereby leading to high ROI v Created a culture of innovation and continuous process improvement, drove expanded system capability and leading-edge solutions development while meeting rigorous cost constraints to maintain competitive edge in a fast-moving environment EDUCATION

v Asian School Of Business —Trivandrum —MBA in 2010 v Mahatma Gandhi College—Trivandrum —B.Com in 2005 CAREER TIMELINE

Collaborator

Communicator

Planner

Change Agent

Since May 2022

Feb 2014 – May 2022

May 2010 – Feb 2014

Feb 2007 – Dec 2007

Nov 2005 – Feb 2007

Head E-COMMERCE, Lulu International

Shopping Malls Ind Pvt. Ltd.

Area Manager, Reliance Retail Ltd.

Store Manager, Reliance Retail Ltd.

Accounts Assistant, Asianet Communications

Ltd.

Accounts Assistant, Nest Power Electronics

Feb 2014 – May 2022: Area Manager, Reliance Retail Ltd. May 2010 – Feb 2014: Store Manager, Reliance Retail Ltd. Feb 2007 – Dec 2007: Accounts Assistant, Asianet Communications Ltd. Nov 2005 – Feb 2007: Accounts Assistant, Nest Power Electronics WORK EXPERIENCE

Key Result Areas:

v Managed wide gamut of functions including recruitment, retaining strategies and career growth planning v Spearheaded administration for setting up policies & strategies; managed Sales, Marketing, Distribution and Business Development v Analysed and understood impact of macroeconomic factors and industry trends on sales business and creating account plans accordingly to optimize sales opportunities

v Developed manpower and succession plan for the division to drive appropriate action for future resourcing and created supporting resourcing ideas to address future requirements

v Oversaw and managed implementation of branding elements and projects in direct/indirect sales channel and ensure ongoing optimization of product display and visibility. Developed and implemented strategies to optimize product listings and visibility across diverse e-commerce marketplaces (a.in, ONDC, and Amazon Fresh) v Spearheaded P&L management and business operations in order to meet the defined targets in terms of business development, resource utilization and budgets while monitoring appropriation of OPEX Key Result Areas:

v Worked as Cluster Manager of Reliance SMART Hyper Market and Jiomart [Online Retail] for 5 districts across Kerala (Cochin, Trivandrum, Kottayam, Alappey, Kollam)

v Opened 20+ Stores across Kerala, identified and negotiated for 40+ New Sites across Kerala v Operated 14 Hypermarkets across Kerala with less than budgeted manpower and 1 Online delivery hub in Trivandrum v Recorded INR 25 Cr. turnover with 1.8 Lc. Sq. Ft. in-store and more than a lac online delivery per month; prevented shrink under 0.3% of total turnover

v Communicated key sales strategies to the team; conducting group/individual interactions to check on overall understanding of the marketing strategy by field force

v Planned & oversaw sales targets for account managers and developing accounts vision & annual account business plans v Developed professional relationships with partners to enhance functional capability and ensure alignment on objectives and metrics v Forecasted sales & revenue, identifying new markets and customer segments, developing plans to exploit opportunities v Conceptualized and implemented promotional campaigns, ATL & BTL activities, assisting marketing team & vendors in planning PR Activities in consultation with different agencies v Developed and implemented retail and commercial sales strategy in conjunction with the GM Omni-channel in order to maximize opportunities for growth of the business for a seamless experience for the customers Key Result Areas:

v Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices v Managed complete store operations; created and implemented procedures, SOPs and monitored resource utilization v Developed new store location from ground up by hiring and training efficient team in Cochin, Idukki & Trivandrum v Maintained strong knowledge in handling of perishable products in dairy, fruits and vegetables, and produce departments v Thrice selected as best performing store

v Generated summarized reports for management for all ongoing/completed activities and projects v Defined inventory levels & closely monitored re-order point to fulfil market requirements while minimizing inventory cost Key Result Areas:

v Processed payments & documents such as invoices, journal vouchers, employee reimbursements and statements v Reconciled account information and reported figures in general ledger by comparing to bank account statement each month. v Communicated regularly with customers regarding account questions and issues Languages PERSONAL Known: Hindi, DETAILS English

Address: Cochin

Date of Birth: 3 Apr 1985

Since May 2022: Head E-COMMERCE, Lulu International Shopping Malls Ind Pvt. Ltd.

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