Marketing Communications Professional
Resume:
Kathryn Johnson
Email: *******@*****.***
LinkedIn: https://www.linkedin.com/in/kathrynjjohnson/
Address – 4 Granville Street, Ladera Ranch - CA - 92694
Professional Summary
Experienced marketing communications and content specialist adept at crafting compelling narratives, honing communications strategy, and elevating brand identity. Proficient in generating impactful blog content and fostering robust company branding initiatives. Skilled in cultivating strong client relationships and leveraging digital marketing tools and software for optimal results. Proficient in analyzing key performance indicators (KPIs) to drive informed marketing and website enhancement strategies. An initiative-taking and outgoing professional with a proven history in content creation, social media management, and effective client and internal communications. Trusted to navigate diverse organizational landscapes, interfacing seamlessly with stakeholders at all levels, from entry-level employees to C-suite executives.
Archer Capital Investments Hedge Fund, RMV, CA 7-2021 - Present
Remote Part-time Investor Relations, Marketing and Communications
● Collaborate with Founder and Chief Investment Officer (CIO) to devise a comprehensive strategy for engaging with potential investors, leveraging insights from AI analytics
●Serve as a pivotal link between the organization and its investor community, fostering transparent and productive relationships
●Coordinate and manage investor events and meetings, ensuring seamless communication and alignment with investor objectives
●Spearhead the development and implementation of an investor relations strategy in conjunction with executive leadership
●Craft tailored email templates and engaging content for direct communications and newsletters for maximum impact
●Drive the evolution of Archer Capital Investments' Wix website, integrating AI-powered features for enhanced user experience and engagement
●Establish the online presence of the new MCV Marketplace, leveraging strategies to optimize branding, content, product descriptions, and user engagement
●Oversee the enhancement of social media branding, leveraging AI tools to ensure consistency and effectiveness across various platforms
●Lead content creation efforts, utilizing algorithms to generate compelling blog topics and podcast themes while adhering to a structured publication schedule
Grace Gow Fine Jewelry, Seattle, WA 02-2022 – 10-2022
Contract Remote Marketing Administrator
●Generate comprehensive reports utilizing data from Social Media Platforms (Instagram, Twitter, Facebook) to analyze engagement metrics and inform strategic decision-making
●Efficiently manage and update the owner's schedule using Google Calendar, ensuring optimal time management and alignment with business priorities
●Develop, update, and curate a diverse catalog of marketing materials to highlight offerings to prospective and existing clients effectively
●Provide dedicated administrative support to the owner, facilitating smooth operations and enabling focus on core business activities
●Conduct thorough research to gather pertinent information and supporting data for meetings, projects, and reports, optimizing preparedness and ensuring accuracy
●Interface and coordinate seamlessly with clients, key management staff, and team members to facilitate efficient project execution and foster productive relationships
●Collaborate with external vendors, including SEO companies, to coordinate efforts and maximize marketing impact
●Assist in the execution of various marketing projects, contributing creative insights and operational support to achieve objectives
●Maintain and regularly update marketing and sales contact lists and databases, ensuring the accuracy and accessibility of crucial information
●Serve as a proactive administrative liaison, facilitating effective communication and collaboration both internally and externally
Avidex Industries, Lake Forest, CA 2019-05 - 2020-10
Senior Marketing Specialist (Laid off due to COVID)
●Strategically identified optimal marketing channels and target demographics for email, social media, and advertising campaigns, maximizing reach and engagement
●Generated and disseminated comprehensive campaign reports for PPC, Google Ads, social media, and sales performance, presenting key insights and recommendations to management and executive leadership bi-monthly
●Leveraged Google, LinkedIn, and Mailchimp analytics to track KPIs meticulously, pinpoint areas for improvement, and capitalize on business growth opportunities, driving enhanced performance and efficiency
●Orchestrated end-to-end execution of marketing campaigns utilizing MailChimp's email automation platform, collaborating with the D&B Hoovers database program to develop segmented lists for targeted communications
●Coordinated content creation and distribution across diverse social media platforms, including Facebook, LinkedIn, Twitter, Yelp, and Glassdoor, alongside the establishment and maintenance of Google My Business profiles for all four locations
●Fostered collaborative relationships with the marketing team and AV technology partners to conceptualize and implement co-branded marketing and advertising initiatives, driving lead generation and demand
●Functioned as the primary liaison with PPC/SEO agency, contributing to the creation and optimization of Google Ads campaigns, resulting in a notable 25% increase in website traffic
Kareo & Modulim, Irvine, CA 2018-09 – 2019-04
Marketing Specialist and Communications Writer (Contract)
●Crafted and executed targeted campaigns and bespoke marketing strategies tailored for Kareo and Modulim, driving brand visibility and market penetration
●Enhanced advertising effectiveness by curating compelling content for media relations, corporate communications, and news postings, ensuring alignment with brand messaging and objectives
●Spearheaded the development and implementation of Modulim's electronic marketing and printed file system, streamlining marketing collateral management and distribution processes
●Pioneered Modulim's budget approval framework for tradeshow marketing initiatives, optimizing resource allocation and ensuring fiscal responsibility
●Provided editorial support, conducted research, and coordinated marketing activities for Kareo, contributing to the creation of impactful content and strategic marketing initiatives
●Formulated a comprehensive U.S. trade show and conference calendar for Modulim spanning two years, facilitating strategic planning and maximizing participation opportunities
●Managed the integration of all events and corporate activities into Basecamp for Modulim, ensuring centralized coordination and seamless communication across teams
●Established streamlined invoice processes and expense policy procedures for Modulim's Key Opinion Leader (KOL) Speaker program, promoting transparency and accountability in financial transactions
Epsilon Agency, San Diego, CA 2018-03 – 2018-09
Social Media Specialist II (Contract)
●Conducted comprehensive analysis of metrics across various social media channels, offering strategic insights and recommendations to enhance performance and maximize ROI
●Played a key role in executing digital social ad strategies and conducting in-depth analysis using Google and Facebook Analytics, with occasional utilization of Google Tag Manager to track user journeys and optimize targeting
●Proactively monitored industry trends to inform strategy adjustments, ensuring alignment with best practices and emerging opportunities
●Implemented captivating marketing content for social media platforms, driving increased customer engagement and brand visibility
●Led efforts to boost customer engagement through strategic social media initiatives, resulting in heightened brand interaction and loyalty
●Orchestrated digital media audits, meticulously analyzing results, delivering actionable insights, and recommending data-driven strategies to optimize performance
●Analyzed key performance indicators monthly, leveraging data analytics to inform future strategic planning and campaign optimization
●Demonstrated proficiency in managing Facebook and Instagram ad campaigns within Ads Manager, leveraging advanced targeting capabilities to drive impactful results
●Collaborated seamlessly with sales and social media teams to strategize and implement client engagement initiatives, ensuring cohesive and effective execution
●Produced, analyzed, and presented monthly Executive Summaries for high-profile health club clients, providing actionable insights and strategic recommendations to drive business growth and client satisfaction
Dexcom Inc, San Diego, CA 2015-08 – 2018-02
National Account Specialist
●Demonstrated proficiency in managing client accounts, fostering enduring and mutually beneficial relationships to drive business growth and capitalize on new opportunities
●Leveraged Salesforce and Oracle platforms to streamline the operations process, guiding customers through each stage and ensuring timely updates and communication
●Exceeded sales goals and service targets through effective utilization of interpersonal communication skills and deep product knowledge and enhancing overall client satisfaction
●Conducted thorough insurance benefits investigations and facilitated Durable Medical Equipment (DME) authorizations via online portals, ensuring seamless and efficient processing
●Leveraged Salesforce as a pivotal tool to provide patients with regular updates, enhancing transparency and fostering trust throughout the service delivery process
●Recognized by the sales department for outstanding performance and leadership potential. Selected to represent Account Specialists in the inaugural Leadership Council, contributing strategic insights and championing best practices within the organization
Global Entertainment Services, Diamond Bar, CA 2006-01 – 2017-02
Marketing Communications Professional
●Developed effective communication strategies for company promotion for B2B/B2C clients using a variety of marketing and social media channels
●Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocols
●Managed all organic and paid social media campaigns while continually evaluating performance and adjusting actions
●Created marketing campaigns for artists/businesses using Google AdWords, Facebook Campaign Management, and email marketing programs such as Constant Contact and Mail Chimp
●Created Facebook and Google ads for the company and various artists
●Increased the number of social media fans for a client by 122% worldwide and translated this analysis into actionable insights
●Produced, edited, and distributed press releases and feature articles through numerous media sites
●Successfully manage client accounts and develop new business opportunities by building lasting, productive working relationships
Education
California State University - Fullerton, CA 2004-08– 2006-05
B.A: Communications Public Relations
Software
ChatGPT
WIX
ClickUp
Shopify
Social Pilot
Creativi.io
D&B Hoovers Database software
Hootsuite
MailChimp Email Platform
Basecamp, Slack, Podio
Salesforce
Google Analytics 4
Microsoft Office 365, SharePoint, Google Docs
Skills
• Branding • Digital Marketing • Campaign Management • Marketing Automation • PPC/SEO
• Social Media Marketing Management • Increased Website Visits • Blog Content Writing •
• Client Relations and Excellent Communication Skills • Creative/Content Writing
• Multitasking • Critical Thinking
Contact this candidate