Account Executive Creative Strategy
Resume:
Justin Rennell
Equal parts data and empathy driven researcher who uses insight and client
collaboration to lead campaign execution. Experience in both brand and comms strategy. Driven by bringing people-centric perspectives to new and established brands.
323 Menahan St.
Brooklyn, NY 11237
**************@*****.***
justinrennell.com
EXPERIENCE
USAA (IHA), New York, NY — Sr. Strategist
April 2023 - Current
Creative briefs, comms plans, learning plans, and research for USAA HR and USAA New Member experiences. Worked as an advocate on behalf of creative to ensure all work met Brand Management’s expectations.
HLK, New York, NY — Brand Planner/Creative Strategist April 2022 - April 2023
Creative briefs and competitive research for Channel Seeds, Bayer Pest Management, and Bayer Agriculture.
Freelance, New York, NY — Strategist (Contract)
January 2022 - Present
Support executions with strategy research, planning, and competitive audits. Adobe Experience Cloud and General Assembly.
SOZE Agency, New York, NY — Strategist (Contract)
September 2021 - January 2022
Google, Yoga Alliance and AdCouncil.
Support included desktop research, social listening, messaging framework, audience interviews, discovery calls with clients, and brainstorming with creatives. Funneled all findings to develop key insights, and inform overall creative strategy.
DoorDash, New York, NY — Strategic Account Executive, Caviar November 2019 - August 2021
Sales strategy for new verticals under Caviar and DoorDash. Demonstrated storytelling skills through routine product presentations and client interviews. Solved client problems with strategic solutions based on data, market insight, and also personal needs.
Square, New York, NY — Strategic Account Executive, Caviar June 2019 - November 2019
PROFICIENCIES
Qualitative Research
Quantitative Analysis
Survey Writing
Competitive Audits
Discussion Boards
Stakeholder Interviews
Brief development
Messaging Frameworks
Customer Journey Maps
Persona Development
EDUCATION
Miami Ad School
Strategic Planning Bootcamp
General Assembly
Digital Marketing Immersive
University of Kansas
BA in English Literature &
Environmental Studies
KEY PROJECTS
USAA New Member - Flowthrough Campaign
Consulted with in-house research team to integrate qualitative and quantitative Flowthrough audience findings into creative brief and 360 communications plan (social, DCO, one-to-one print, and email). Used firsthand knowledge of audience experience and comms strategy to guide the creative team towards impact-driven work. Bayer Crop Science - Competitive Audits
Conducted and led initial research for both Channel and Xtend Traits’ competitive audits to inform 2023 planning for both respective brands. Audited competitor’s previous work to identify white space opportunities for Channel Seeds and Bayer traits brands.
Bayer / Envu — Stakeholder Survey Analysis
Analyzed qualitative data from stakeholder interviews to inform Envu’s brand pillars as they transitioned from Bayer Environmental.
Google — Event Strategy and Promotion
Conducted desktop research and messaging framework to inform promotion and programming of Google’s
“Creating Starts from Within” virtual event for Disability Awareness Month. Yoga Alliance — Rebrand Strategy Campaign
Led landscape analysis that set the stage for identifying Yoga Alliance’s problems and objectives for their rebrand in 2022. Wrote stakeholder discussion boards and surveys designed to uncover campaign goals and market knowledge. Recruited for and conducted one-on-one interviews with audience members. Wrote questionnaires for interviews and identified key themes.
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