JOSEPH J. LUSKY 320-***-****
Prairie Home, MO *******@*****.***
linkedin.com/in/josephlusky
EXPERIENCED BUSINESS DEVELOPMENT LEADER
Value Creation Sales/Revenue Growth Relationship Management
Accomplished results-driven sales leader with 15+ years’ experience driving unprecedented business value and revenue growth in large regions. Authentic relationship cultivator with the ability to build strong partnerships with customers leveraging both a consultative and solution-focused approach. Able to analyze and identify opportunities in new markets, potential prospects, and current accounts to advance competitive-posture and sales growth. Known for strong communication and proactive follow-through with dedication to delivering a best-in-class experience with deep technical expertise.
Empower, motivate, and engage sales and internal teams, promoting development, collaboration, and growth to drive business and sales goals.
NOTABLE ACHIEVEMENTS
Identified and onboarded 5 new ‘premier’ accounts resulting in increased sales of ~20%.
Accelerated regional results, increasing sales by 50% in 18 months.
Mobilized and engaged large distributor sales teams to drive increased market penetration and revenue growth, attaining strong Year Over Year revenue results including regional growth by 200%+.
AREAS OF EXPERTISE
Strategic Planning and Execution Regional Sales Management Territory Transformation & Growth
Revenue Generation/Growth Account Management & Retention New Business Development
Sales Presentations Relationship Management Professional Communication
Industrial Solution Selling Distributor/Installer Relations Trade Show Implementation
PROFESSIONAL EXPERIENCE
VESUVIUS, Prairie Home, MO 2023-Present
Technical Sales Lead IP
Recruited to develop business within a Midwest territory of 5 states. Managed a diverse portfolio of accounts, including Distributor / Installers and end users.
Primarily focused on cold calling to rekindle interest and build recognition in a vacant territory.
Quickly built positive relationships and earned the trust to quote new products.
Collaborated with end users to drive the specification for upcoming projects.
Repaired and stabilized neglected accounts to regain trust and improve sales.
Worked to build a network of distributor partners to drive new business through.
Acted as a point of contact to resolve technical product issues to ensure the customer’s concerns were answered.
Initiated trial opportunities to penetrate and establish products with new customers.
Completed quotes for custom pre-cast products collaborating between the end user and product engineers.
Delivered effective sales presentations and distributed marketing materials to create a compelling reason to use product.
Completed the 10 Hour OSHA General Industry Training and New Miner Training courses.
WATERWAY PLASTICS, Prairie Home, MO 2020-2023
Territory Sales Manager
Drove business growth and brand value in a large Midwest territory of 8 states with annual revenues of ~$6M for a specialty plastics manufacturer. Oversee distributor and dealer relations providing in-depth technical and consumer training and technical support.
Executed robust strategies to fuel regional growth, analyzing region to identify, prospect, and close new accounts.
Closed and onboarded 5 premier ‘A-level’ accounts increasing sales by ~20% YOY.
Identified niche markets and successfully negotiated and onboarded unique OEM opportunities.
WATERWAY PLASTICS (continued)
Developed strong relationships with 21 distributors in the region, consistently delivering on promises made.
Rekindled a challenged distributor relationship, effectively building trust through proactive follow through and active focus on business success, achieving increased opportunity and revenue growth.
Coached, mentored, and engaged sales teams, providing education on the brand differentiation, assisting with building sales strategies for success, and mentoring in business support and marketing to increase brand representation throughout the region.
Analyzed sales data and market trends to assist dealers and distributors with sales promotions, marketing campaigns, and retail sales program strategies.
Participated in Distributor promotional events to build brand awareness and develop key relationships.
HAVILAND USA, Sartell, MN 2016 – 2020
Regional Sales Account Manager
Onboarded to stabilize an underperforming territory. Drove business growth by fostering key distributor relationships and the promotion of chemical differentiation.
Built partnerships with 15 distributors in the region, consulting and educating on the Haviland brand and co-strategizing to drive revenue and business value.
Initiated discussions and education of a new brand to going to market in 2020, generating strong interest and excitement, positioning to deliver an estimated annual sales of $1M+.
Recaptured previously terminated accounts by building trusting relationships, achieving reclaimed sales of $100K.
Facilitated extensive training sessions with distributors, dealers, and end-users nationwide with up to 100 participants.
MAREVA INC., Sartell, MN 2013 – 2015
National Sales Manager
Headed the U.S. region for Mareva, a French-owned global leader in specialized chemical water treatments, materials and disinfection solutions. Organization withdrew from the U.S. in late 2015 due to business challenges in Europe.
Managed 180+ direct, specialty retail resellers, and distributor accounts, overseeing sales, negotiation, order management, contracts, and account retention.
Accelerated sales from $500K to $750K within 18 months, a 50% increase by implementing strategic plans to drive visibility and partnerships.
Designed and executed robust strategies to position the brand as the 2nd largest in the U.S. market.
Identified and prospected strategic opportunities to expand into new markets and onboard new accounts, negotiating contracts up to $250K.
Additional Professional Experience
Territory Sales Manager at Lonza, Ltd
Regional Sales Manager at Watkins Manufacturing (A MASCO company)
Territory Manager at Kohler Co.
Sales Representative at Makita U.S.A.
EDUCATION
UTICA COLLEGE OF SYRACUSE UNIVERSITY, Utica, NY
Bachelor of Science (B.S.) in Business Administration, Marketing