Business Development Revenue Growth
Resume:
Stefani McMurrey Watters
Transforming Vision into Success:
Expert in Strategic Sales, Marketing and PR Innovation PO Box 601476, Dallas, TX
**********@***.***
PROFESSIONAL SUMMARY
Results-oriented Sales, Marketing, and PR professional with a proven track record of driving revenue growth and brand visibility. Skilled in strategic planning, business development, and partnership cultivation. Seeking a challenging Sales or Marketing Management role to leverage expertise in driving business expansion and market penetration. EDUCATION
Southern Methodist University, Dallas, Texas
SEP 1991 - MAY 1995
● Bachelor of Arts, Cum Laude, Advertising
● Minors in French and Women’s Studies
PROFESSIONAL EXPERIENCE
SMart Designs Sales, LLC, Dallas, TX— Principal Consultant JAN 2011 - PRESENT
● Provided strategic consulting services for residential real estate properties, optimizing sales performance.
● Developed and executed comprehensive publicity campaigns to attract buyers and drive property sales.
● Cultivated strategic alliances and partnerships to maximize brand exposure and market reach.
● Established and managed SmartHats.com, a successful fashion accessories brand, achieving national and global recognition.
● Secured significant media coverage and partnerships with A-list celebrities and major retailers.
● Drove sales growth through targeted marketing campaigns and brand positioning strategies.
● Launched SMart Profits for Nonprofits - Lead strategic initiatives to drive revenue growth for nonprofit organizations.
● Develop and execute comprehensive marketing strategies to enhance brand recognition and engagement.
SKILLS
Strategic Planning and
Execution
Business Development
Brand Stewardship
Partnership Procurement
Marketing and PR Campaigns
Sales Management
Team Leadership
Negotiation Strategist
Effective Communicator
Persuasive Salesmanship
Creative Copywriter
HONORS & AWARDS
Kappa Alpha Theta, Officer
National Honor Society
National French Honor
Society
National Merit Commended
Student
Numerous Scholarships and
Awards
PROFESSIONAL EXPERIENCE (continued)
MARCOA Publishing, Austin, TX — Sales Executive
2002-2003
● Led advertising sales efforts for regional publications, achieving revenue growth and market share expansion.
● Established and nurtured relationships with key clients to drive sales and meet targets.
● Salesperson of the Month
Adeszko Media Sales, Dallas, Texas— Publisher’s Rep MAY 1999 - JAN 2002
● Managed advertising sales for national magazines, ranging from Scouting to Modern Maturity, driving revenue growth through creative campaigns..
● Cultivated sponsorships and partnerships to enhance brand visibility and market presence.
News America Marketing, A Division of News Corporation, Dallas, TX — Account Executive
1998-1999
● Managed advertising and promotional campaigns for local and national publications, exceeding sales goals.
● Developed strategic partnerships and alliances to drive brand visibility and market penetration.
● Sold the single largest FSI (Free Standing Insert) campaign. Carol Orr & Company, Dallas, TX — Sales Manager
1995-1998
● Managed a high-performing sales team, driving revenue growth and market expansion for national brands.
● Developed and executed strategic sales plans to meet business objectives and drive profitability.
ACCOMPLISHMENTS
Revenue Growth:
Spearheaded strategic
initiatives that propelled
SMart Profits for Nonprofits
to unprecedented revenue
levels, demonstrating
exceptional financial acumen
and leadership.
Brand Recognition :
Developed SMartHats.com
into a premier fashion brand,
earning high-profile features
in renowned publications
such as People Magazine and
US Weekly, local and national
tv and radio shows,
significantly enhancing brand
prestige and visibility.
Strategic Partnerships:
Orchestrated influential
partnerships with celebrities,
top-tier retailers, and
high-impact influencers,
driving a substantial surge in
sales and market presence.
Marketing Campaigns:
Conceived and executed
cutting-edge marketing
campaigns that substantially
increased market share for
SMart Designs Sales, LLC,
showcasing innovative
thinking and marketing
prowess.
Mommy & Me Yoga and
Cooper Fitness: Founded and
globally expanded a
successful yoga program,
established and conducted
rigorous training seminars,
comprehensive instructional
manuals to ensure an
exceptional and quality
experience.
Contact this candidate