Digital Marketing Information Technology

MIA (NHU) HOANG

New York, New York 929-***-**** ************@*****.***

https://www.linkedin.com/in/miiahtr/

EDUCATION

PACE UNIVERSITY, Lubin School of Business New York, NY Bachelor of Business Administration (BBA) in Digital Marketing December 2024 GPA: 3.4

ADELPHI UNIVERSITY, Robert B. Willumstad School of Business Garden City, NY Completed 53 credits toward Bachelor of Science (BS) in Marketing January 2021 - May 2022 Honors: Dean’s Honors List

RELEVANT COURSEWORK

Marketing Research Sale and Retail Management International Advertising and PR Business Analytics Business Communication Information Technology and Application Fashion Marketing Direct Marketing Web Design Advertising Strategy and Creative Database Management ACADEMIC PROJECTS

"More Bulk, Less Bucks, Endless Rewards” – Direct Marketing

● Implemented primary and secondary research methods, including surveys and data analysis, to understand consumer preferences and market dynamics

● Analyzed research findings to identify key market trends and opportunities, informing the strategic marketing plan aimed at revitalizing and enhancing its competitive position in the online retail landscape Advertising Campaign for Peet’s Coffee - International Advertising and Promotion

● Conducted innovative market research and competitor analysis in English-speaking country

● Recommended Integrated Marketing Communication Elements in collaboration with the team

EXPERIENCE

YouTube @A.Bou.Tus Boston/New York, United States

Video Editor, Vlogger May 2019 - Present

● Edit and produce videos for YouTube using Final Cut Pro and CapCut Pro, enhancing viewer engagement and video quality

● Develop video concepts and execute post-production processes, including storyboarding and growing subscriber base through engaging storytelling and effective community interaction Adelphi University Human Resource Garden City, NY

Human Resources Assistant September 2021 - May 2022

● Performed administrative tasks including filing, assisting with walk-in paperwork and incoming phone calls

P.audio Hoang Gia Ho Chi Minh City, Vietnam

Media Intern September 2020 - May 2021

● Developed and implemented comprehensive media campaigns across various channels

● Managed digital platforms and oversaw content creation to maintain brand consistency

VOLUNTEER EXPERIENCE

Shining Stars Ho Chi Minh City, Vietnam

● Attended meetings to watch over potential funding

● Create new easy-to-use tools

● Daily monitoring of ongoing projects and financial reports production. SKILLS and LANGUAGES

● Technically proficient in Microsoft Word, PowerPoint and Excel

● Proficient experience within every social network platforms

● Proficient experience in video editing with Final Cut Pro, CapCut Pro, and Adobe Editor Platforms

● Language: Vietnamese (native), English (bilingually fluent), Chinese (elementary)

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