Digital Marketing Specialist

Andrey Khavkin

La Crescenta, California, United States

Email: *************@*****.***

LinkedIn: linkedin.com/in/andrey-khavkin-qh

Summary:

Digital Marketing Specialist with extensive experience in strategy development, key performance metrics analysis, and sales growth. Expertise in PPC, SEO, CRO, and the application of AI to optimize advertising campaigns. Successfully manage digital marketing campaigns and implement strategies that increase sales and engagement.

Experience:

Co-Founder & Digital Marketing Specialist, Qhelpers.com — August 2021 - Present

Develop and execute digital marketing strategies to increase targeted website traffic, generate leads, and boost sales.

Optimize SEO strategies, improving website visibility in search engines and enhancing organic traffic.

Analyze product metrics and recommend strategic changes to improve performance.

Lead campaigns across various platforms, including email marketing, social media, and search engine advertising.

Conduct market research and competitor analysis to support sales strategies.

Digital Marketing Manager, Arecont Vision CJSC — April 2007 - December 2017

Developed and implemented marketing strategies that increased leads and improved ROI metrics.

Monitored and analyzed the effectiveness of advertising campaigns, including metrics like LTV, CAC, and ROAS.

Collaborated with designers and IT specialists to enhance branding and conversion rates.

Managed marketing budgets and participated in strategic planning sessions.

Co-Founder and Digital Marketing Manager, Infopage CJSC, — March 1999 - November 2007

Contributed to the creation and development of online startups, including Russia's first online supermarket and a SaaS platform for e-commerce.

Successfully implemented marketing strategies that increased brand presence in the market.

Education:

Moscow State University of Instrument Engineering and Computer Science — Electrical and Electronics Engineering, courses, 1989 - 1993

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Skills:

PPC, SEO, CRO

Multi-Channel Marketing

Sales Funnel Optimization

ROI Optimization

Digital Analytics

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