Yousef Hassanein
Kendall Park, New Jersey 732-***-**** ***************@*****.***
Education
Middlesex County College & Thomas Edison State University B.A. in Marketing and Business Administration
2022-Present
Professional Experience
EKK – Elite Klean Kicks New Jersey & New York
Business Owner 2018 – Current
●Proficient in conducting strategic market analyses to boost sales and profitability within the footwear industry.
●Evaluated market prices and consumer preferences to craft a wide product selection that adheres to as many people as possible.
●Experienced in comparing against industry frontrunners to refine pricing strategies and bolster market presence.
●Done research on leading industry sharks, such as Footlocker, Nike, and more; evaluated their prices, and other relevant financial information, and created a sales plan and price point based on the information found.
●Skilled negotiator adept at securing advantageous pricing agreements and effectively presenting product concepts to drive strong sales growth.
●Has secured countless amounts of business deals by crafting effective sales pitches which adhere to the customer in question.
Nike Princeton, New Jersey
Sales Associate January 2022 – July 2023
●Executed essential, key tasks which kept the business rolling on a day-to-day basis, such as assisting any customer in need, and promoting sales of certain products when needed.
●Pitched membership programs to customers which led to new Nike members/sales. High success rate with said pitches.
●Conducted industry-related research for customized projects and marketing initiatives.
●Trained and mentored new employees using existing product and company knowledge.
●Closing sales and adding additional items using various sales techniques.
●Surveyed, prepared, and analyzed various internal and external reports and forms for industry trends and information.
NJIT ASCE Store Newark, New Jersey
Sales Associate September 2017 – March 2019
●Conducted training in marketing, human resources, technology, communication, and leadership.
●Learned and got involved with various ways to pitch customers and what is and isn’t effective.
●Studied the market and constantly aimed to evolve based on market trends and shifts in the economy.
●Increased sales of department by 21% through leads.
●Partnered with various departments to increase customer satisfaction.
●Developed business and technical acumen along with personal growth and professional development.
Activities
NJIT Research Project September 2017 – December 2017
●Conducted forensic study with professor and a team of students.
●Surveyed Weston Hall Pedestrian Bridge concrete deck via non-destructive testing and assisted in completing the report.
●Created and maintained datasets for the program’s progress and milestones and other necessary statistics.
Skills
●Advanced Microsoft Office skills.
●Excellent in Intercommunication and Customer Service, Content Development, Social Media Marketing, Market Research & Analysis, Creative Thinking, and Problem-Solving.
●Proficient in Adobe Photoshop, Canva, Graphic Design, HubSpot, Pardot, and CRM.
●Team-Oriented, Self-Motivated, Ability to grasp and apply new concepts rapidly.
●Bilingual: English & Spanish.
●Proactive and Team-Oriented; working in a team environment and self-motivation come naturally.
●Strong analytical skills, with the ability to translate data into various insights and recommendations to company/industry.
●Interests: Sneakers, Basketball, Listening to music.
Currently pursuing a degree in Marketing, Communications, Events, or a related field. Strong understanding of social media platforms and digital marketing tools. Excellent writing, editing, and communication skills. Ability to work independently and as part of a team. Creative thinker with an eye for detail. Prior internship experience in event planning is a plus. NYC-located for bi-monthly in office meetings