Social Media Project Management

Erika D. Hall

**** ***** *****, *********, ** ***09 765-***-**** *********@*****.***

Skills & Abilities

·Project Management

·Brand Building

·Market Research

·Marketing and Sales Campaigns (Full Cycle)

·Goal Setting/ Performance Planning

·Critical Thinking / Problem Solving

·Staff Management / Teamwork

·Leadership/ Team Building

·Data Analysis /KPR Driven Reports

·Sales Training/Coaching

·Communication/Relationship Building

Professional Experience

BROOKMAN, INC. NOVEMBER 2008 – FEBRUARY 2024

Franchise Operator / Palm Beach Tan / Snap Fitness

Managed and directed all sales and operations for multiple businesses, including two separate franchises, totaling 20 locations in Indiana

·Directed a team that consisted of three district managers, executive admins, 24 managers, and 100 hourly staff members

·Ran grass roots marketing campaigns, managed multiple social media pages, and oversaw a marketing team to manage campaigns.

·Responsible for maintaining brand standards per franchise agreements.

·Excellent communication and relationship building with corporate liaisons and vendors.

·Realized a 15% to 30% total net revenue increase each year for the last 5 years

·Won multiple sales awards and was consistently asked to share best practices with other franchisees

RADIO SHACK JANUARY 2005 – SEPTEMBER 2008

District Manager

·Managed all sales and operations for 27 locations across 3 states.

·Responsible for stores being properly staffed and achieving OKRs such as sales, audit success, inventory control, profit and loss compliance, employee compliance and store merchandising.

Awards, Committees, and Invited Panels

FRANCHISE ASSOCIATION COUNCIL (FAC) DALLAS, TX

·Planning committee for leadership summits (2022, 2023, and 2024)

·Panel Speaker at town halls during leadership summits (2021,2022,2023, 2024)

·Moderator and Table Talk facilitator during leadership summits (2023, 2024)

BEYOND THE BEACH PALM BEACH TAN FRANCHISE CONFERENCE BAHAMAS, OCTOBER 2023

·Award - Most Improved Per Retail Average (PRA) -3rd year in a row

·Award - Highest Premium Membership Sales -2nd year in a row

·Award - Highest Comp Store (largest increase annually) 3rd received in 5 years

·Panel – Town Hall Increasing EFT Membership Sales

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