Marketing Specialist

Thuy-Linh T. Phan

** ***** ******, **** *****, MA 02720

860-***-**** ***************@*****.***

EXPERIENCE

Honeybunnytwee, LLC – Founder

****-*******

• Social media marketing strategist and consulting

• Promotes brands as a micro-influencer for promotional services on Instagram account

(@honeybunnytwee) with audience of over 20,000 followers using media kits and rate cards ensuring payment at or above the market rate.

• Operates a lifestyle blog with over one thousand subscribers focused on wellness, beauty, and creativity.

• Manages digital marketing tasks such as social media (Instagram, Facebook, Pinterest) and WordPress management, affiliate marketing, copywriting, and e-mail marketing with MailChimp.

• Oversees collaborations with guest bloggers/ authors and takes part in paid collaborations/product exchange and sponsorships.

• Event Promotion and Public Relations for events in New England

• Collaborates closely with clients and brands on user-generated content creation to fulfil the requirements of creative briefs.

• Utilizes Search Engine Optimization and CSS capabilities, graphic design, Canva proficiency, and photo editing skills.

Har-Conn Chrome Company – Customer Service Representative 2021- 2023

• Cultivated and supported relationships with aerospace customers through effective and courteous communication.

• Proactively identified and resolved potential order issues to ensure customer satisfaction.

• Conducted precise data entry tasks, ensuring accuracy in all operations. Natural Systems Tree Removal, LLC – Secretary & Office Manager 2018- 2021

• Oversaw bookkeeping and bill payments for both business and personal finances.

• Administered web project management, website administration, and website development.

• Executed seasonal email marketing campaigns.

TECHNICAL SKILLS

A/B Testing, Blogging, Branding, Consulting, Content Management/Creation, CSS, Copywriting, Customer Relationship Management (CRM), MailChimp, Email Marketing, Event Management, Google Analytics, Graphic Design, Image Editing, Influencer Marketing, Market Research, Marketing Strategist, Recruitment, Sales, Search Engine Optimization (SEO), Social Media Management, Web Analytics, Web Project Management, Website Production, WordPress, Wix. INTERESTS & ACTIVITIES

Cruelty-Free Beauty Reviewer; Yelp Elite Squad (3 years), American Red Cross Platelet Donor EDUCATION

University of Hartford, West Hartford, Connecticut Anticipated Dual Masters in Organizational Psychology/Business Management, 2025 Bachelor of Science in Business Administration with Honors, 2016 Major: Marketing, Minor: Psychology University of Newcastle, Australia (study abroad)

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