Program Manager Account Executive

Alexis Norman

650-***-**** ● **************@*****.*** ● https://www.linkedin.com/in/alexis-norman-/

SUMMARY

Strategic mid-senior Sales Enablement and GTM Program Manager with a proven track record of driving revenue growth. Specializing in internal communications with a visionary approach, I optimize sales excellence, foster cross-functional alignment, and accelerate revenue generation through strategic activations. Proficient in leveraging data-driven insights and partnering across the organization to advance marketing efforts. EXPERIENCE

Revenue GTM Program Manager, RealSelf March 2023 - Present

● Expanded account executive product suite by 6 products through adaptive GTM campaigns, pricing strategy adjustments, and enhanced training programs resulting in an additional $20k MRR and +64% in ARPU in H2

● Collaborated on 12 revenue enablement campaigns in Q4 surpassing B2B revenue goal by +103%

● Led internal sales activations to streamline sales excellence resulting in +115% in avg. booked meetings per rep and +106% close rate.

● Managed end-to-end GTM execution, ensuring seamless launch processes among sales, marketing, and product partnership exceeding goal of +50k MRR

● Implemented a systematic B2B tracking system to establish comprehensive revenue reporting, ensuring timely engagement with B2B opportunities

Sales Enablement Manager, Acquisition Revenue, RealSelf May 2022 - March 2023

● Drove sales efficiency and revenue by crafting and executing targeted enablement strategies resulting in a +30% in booked meetings and +23% quote-to-win rate

● Responsible for quarterly sales productivity plans from strategy to tactics working with cross-functional teams including product, dataOps & marketing

● National marketing and sales effectiveness support for 30+ sales representatives

● Monitored progress and KPIs to track the effectiveness of change management & sales tools implementation initiatives and made adjustments as needed to achieve business outcomes

● Led B2B campaigns to drive network expansion resulting in +93% in booked hand raiser booked meetings

Business Development Manager, UrsaLeo Sept 2020 - May 2022

● Developed a range of internal and external communication materials including messaging, scripts, press materials, and company presentations to position IoT products and communicate company narrative

● Responsible for sales revenue tracking & reporting to C-level execs, facilitating strategic decision-making

● Led all outbound marketing campaigns optimizing strategies for client engagement and acquisition EDUCATION

Loyola Marymount University Bachelor of Arts, Communication & Mass Media

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