Creative Director Digital Marketing
Resume:
Work Experience
Creative Director Writer
****@****-******.***
www.matthortoncreative.com
Chicago, Illinois, USA
An unconventional, strategically driven, fully integrated creative catalyst. A creative leader with the proven ability to pioneer and develop innovative solutions to complex business problems. Extensive experience with big agencies and nimble startups. Expertise in digital marketing, content strategy, and cross-functional collaboration. A roll-up-your- sleeves writer known for a transparent and collaborative work style, consistently delivering remarkable results. Matt Horton
Freelance Creative Director/Writer
Self-Employed
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Work with agencies and client direct across the country and around the globe on high-level strategic brand development, conceptual content strategy and development, advertising and marketing communications. References upon request. Jun 2014 Present
Head Creative
Weber Shandwick Minneapolis
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Designed, built, and established the creative department to improve client services and promote integrated marketing strategies. Supervised, educated, and inspired the staff in the importance of developing sound creative strategy and overall branded ideas to deliver more emotional, remarkable, and impactful creative work across all channels. Instrumental in acquiring new accounts across multiple sectors. Clients Include: Budweiser, Federal Government, Army, American College of Surgeons, Meijer, SCA/Tork, Cargill, and IEEE. Instrumental in pitching and winning Daikin, C.H. Robison, The American Brain Foundation, Fisher Investments, and Arcserve. Feb 2015 Feb 2017
Executive Creative Director
Morsekode Minneapolis
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Inspired and supervised the creative team and agency to craft comprehensive digital, social, mobile, and content strategies that deliver emotionally engaging solutions that bolstered our client's business. Oversaw all creative digital, social, mobile & content development and execution on clients, including ConocoPhillips, UnitedHealthcare, Covidien/Medtronic, 2Gingers, Shure Microphones and Audio, and Capella University. Expanded client portfolio by securing Allianz Investments and ConocoPhillips accounts through strategic pitches. Jun 2013 Jun 2014
Creative Director
Carmichael Lynch Minneapolis
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Orchestrated the agency's first experiential arm, creating harmony in conducting craft by leveraging both the traditional agency and its PR discipline to successfully pitch and win the Merrick Pet Care account while authoring highly visible work for Subaru, Jack's Links, and Trane, contributing to agency growth. Jan 2012 Jan 2013
Executive Vice President, Executive Creative Director The Buntin Group Nashville
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Successfully broke down the barriers of a very siloed agency. Fostered and inspired agency-wide cohesion by emphasizing creative strategy integration across departments.
Initiated digital, social, and mobile campaigns to increase brand engagement. Supervised pitch teams, securing significant new business, including The Royal Bank of Canada, The Tennessee Lottery, and Direct Auto Insurance
Jun 2007 Dec 2011
Cracker Barrel: Enhanced the iconic brand by highlighting the front porch rocking chair as a symbol of hospitality, creating campaigns emphasizing the unique home-style dining and retail experience. O'Charleys Restaurant & Bar: Identified and leveraged the brand's unique selling point of fresh-baked dinner rolls, launching the 'It all starts with the rolls' campaign and differentiating the brand in the crowded casual dining market. Authored and orchestrated a global campaign for the Bill and Melinda Gates Foundation and The People of The United Methodist Church, raising nearly $70MM over five years for the Imagine No Malaria initiative, featuring a mosquito-repelling APP, social media-driven fundraising campaign helping save thousands of children's lives. Senior Vice President, Group Creative Director
FCB Chicago
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Woke and supervised one of the most crucial and largest rebranding efforts for a major consumer brand mistakenly referring to itself as Kitchen Fresh Chicken.
Executed strategies that not only stopped Colonel Sanders from rolling over in his grave but, more importantly, improved overall presence and customer engagement to revitalize the brand by re-emphasizing Kentucky Fried Chicken and Southern- style pride, creating the Chicken Capital U.S.A. campaign, leading to KFC's best sales year ever in 2005. Developed successful products like the KFC Snacker and Build Your Own Variety Bucket. Improved customer experience and staff morale, earning KFC a top spot in QSR Magazine, and contributed significantly to restaurant remodels and a stronger brand identity.
Oct 2004 May 2007
Vice President, Creative Director
Leo Burnett Chicago
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Concepted, wrote, and produced highly talked about, awarded campaign work for Polaroid, Nintendo, Disney, Kellogg's, Army, and Allstate, maintaining brand integrity across diverse media channels. Managed a small brute force of creatives cultivating a collaborative and innovative environment. Jul 1999 Oct 2004
Core Skills
Strategic Thinking, Team Leadership, Creative Vision, Brand Development, Digital Marketing, Cross-Functional Collaboration,, Education
Michigan State University
Bachelor of Arts
Interests
Accolades Received: Cannes Lion Festival • Webby • Kelly • National Addy Awards • CA • One Show • AICP • Effie
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