Brand Development Product
Resume:
Joe S. Pastrano
San Antonio, Texas 78 258
Home: 210-***-**** **********@*****.*** Cell: 210-***-****
SUMMARY
Result-oriented branding manager with strong sales and marketing back ground with demonstrated success in new product rollout from inception to final consumer product. Proven expertise in marketing, account planning, sales management, team building and new product launch. An experienced professional with a passion for building cohesive teams committed to exceeding corporate objectives.
CAREER PROFILE
Brand Development:
Branding:
Involved in product development from inception, packaging, label, finished product, and marketing.
Interfaced with development of cottage cheese, dips, organic milk, tea, ice cream,chips, and all own brand from inception to finish product
Tested products and conducted consumer panels
Handled Logistics and shipment of product
Utilized Pre and Post analysis of product performance using Nielson Scan Data and HEB reports
Private Label brand development:
Developed Mi Casita Fajitas for third parties-Minyards- Dallas
Developed La Mejor Fajitas- Aldi’s- Chicago
Developed Mi Familia Fajitas- Nash Finch- Minnesota
Developed Fresh Choice tea, water, lemonade, and ice cream- Valero- San Antonio
Developed Park Manor milk, tea, water, and bread- Circle K-Dallas
Worked with 7-11 Mexico on development on private label dairy products
Management/Administration:
Strategic Business Account Planning
Development of detailed business plans incorporating sales goals and marketing strategies to deliver short and long term corporate objectives for accounts (Traditional and Non-traditional).
Category Management on Oral, Deodorant, Dish Liquid, and Bar Soap Categories- Used SpaceMan and Apollo
Budget administration: Implementation of selling, marketing and administrative budgets for accounts
Staff supervision: Hiring of all new sales representatives and training of first level managers.
Sales/Marketing:
Field Sale: Successful field sales experience in major markets throughout the United States.
Sales Management: Coordination of 4-7 field sales managers and 25-50 sales representatives.
Product and Marketing: Coordination of New Product Introduction as well as all-merchandising and promotional activities.
PROFESSIONAL EXPERIENCE
Independent Agent with AHIA Benefits 6/25/19 to Present
Concurrent with other 1099 employment
Texas Licensed Independent Agent
License to sell Life & Health & HMO’s & Medicare and Property & (Casualty)Auto
Self- Employed-1099 8/1/17 -present
Account Ex San Antonio- HEB
Responsible for all sales and marketing activity at HEB for RP Foods
Represent one companies and call on 5 Business Development Manager
Star Brokerage 2/01/10-7/21/17
Account Ex San Antonio- HEB and Whole Food Business Developer
Responsible for all sales and marketing activity at HEB
Represent 12 companies and call on 15 Business Development Manager
Responsible for all sales and marketing activity at Whole Foods
New item and promotional facilitator
Speed to shelf and plan-o-gram implementation
VISCOM International 1/2008-2/2009
Regional Sales Manager
Developed profile and structure for Vicotel and Alomundo prepaid phone cards
Pre and Post Analysis of prepaid phone card performance using Nielson Scan Trac
Responsible for logistics and shipping of product
Responsible for developing business west of the Mississippi
Found distributors in Salt Lake City, New Mexico, El Paso, Kansas, Missouri, Arkansas, and Texas
Responsible for $500.000 worth of new business
Responsible for selling to distributors- Best Mexico
Developed Marketing Plans for each Market
Parkway Manufacturing (A division of HEB Grocery) 8/2005- 9/2007-
Brand Development and Sales Manager
Brand development from inception, trade name, packaging, label, testing, finished product, and marketing.
Responsible for selling private label (store brand) to other grocery companies-e.g. SYSCO, BE Keith, Nash Finch, Circle K, Aldi’s, Minyards, and Valero
Utilized Pre and Post Analysis of product performance using Scan Trac and HEB reports
Responsible for logistics and transportation of product to customer
Interface with BDM., plant managers, and plant leaders
Develop 3rd party label products under Mi Casita and Park Manor
Developed the following categories- dairy, chips, meats, bakery, bread, and floral
Project management using Gantt spread for manufacturing accountability and time line
Responsible for $20mm volume
Responsible for start up sales organization and setting up the infra-structure for sales force
DPI – Henderson, CO 6/2004- 7/2005-
Sales and Service Merchandiser
Branding, marketing, sales and merchandising - 15 Randall’s in Austin, Texas
Responsible for planogram maintenance, selling service, and order ethnic grocery and natural dairy and frozen
Sold La Tortilla and Tumaro Tortillas
Responsible for $20,000 sales weekly.
Supervise part- time Merchandiser
SELF EMPLOYED 2/2002 -5/2004
INDEPENDENT CONSULTANT
Contract Consultant- sales companies
Prepared New Item Presentations
Worked Sales Shows
Prepared Power Point Sales Presentations
Sold Rawhide dog products
Responsible for setting up Radiologist Group in San Antonio, Texas
Formed SDI
Facilitated setting up of association, leasing agreement, CPA, lawyer, Insurance, and employee benefits.
Reduced the initial start up cost from $40,000 to $12,500.
COLGATE PALMOLIVE CO, New York, NY 2/1981– 2/2002
District Manager, Midwest District
Responsible for supervision of direct market sales force of 51 (4 managers), and broker partners as well as direct key accounts within a 14-state area generating $40M in sales
Hispanic Brand development for Colgate Palmolive Hispanic products in Denver, San Antonio, and Valley of Texas
Responsible for WALMART HQ; called on WALMART Stores with Sales rep
Responsible for setting logistics and shipment of product
Consistently increased sales by over 5% each year 1992-2001.
Successfully launched 91 of 92 new products exceeding company’s speed to shelf objective.
Reduced promotional cost and rate per case by 3% each year 1992 – 2002.
Conducted Sales training Seminars for new sales rep and first level management
Represented all Colgate Palmolive Oral Care Products
Handled deductions and Category management at AWG, VMC, Fleming, and “C” stores
Handle Hispanic marketing for Colgate in Colorado and Texas
Recommended and made buys with Hispanic Radios and TV using Syiboney USA
EDUCATION
BA, Biology/Chemistry, Our Lady of Lake University, San Antonio, TX –GPA-2.9 HS- 3.7
SPECIAL SKILLS / TRAINING
Bilingual- English / Spanish
Proficient on Microsoft Office –Expert PP, Excel, Word, Outlook
Nielson and IRI Analysis
“Account Finances” – P&L Training
“Effective Performance Appraisals” – Management Training
“Fact Based Selling” – Nielson/ IRI Training
“Valuing Diversity” – Sensitivity Training
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