Business Development Sales Executive

Andrew Guevara

Miami, FL ***** 305-***-**** ******.*.*******@*****.***

https://www.linkedin.com/in/www.linkedin.com/in/andrew-w-guevara SALES EXECUTIVE, BUSINESS DEVELOPMENT & MANAGER

Specialized in: Sales Growth & Development Strategies, Revenue Growth & Planning, and Hospitality An accomplished Sales and Business Development Executive with a keen understanding of operations management, business development, hospitality management, and comprehensive analytic review of stakeholder’s needs for organizations. Dynamic, detail-oriented with a proven track record for gathering, designing, and developing innovative brand ideas for the industry. Experienced at working on programs and projects at all stages from idea to development to delivering impactful, value-driven, outcomes for the community. Bringing a broad background in hospitality, industry insight, and a keen focus on transformational leadership and team building. SELECTED HIGHLIGHTS

Managed sales and retail accounts for billion-dollar companies, driving significant revenue growth and ensuring high levels of client satisfaction.

Managed organization’s proprietary online retail catalog and ordering platform for over 400+ brands.

A strong ability managing sizable teams, training, mentoring, and providing guidance in operations, develop- ment, finance, and strategic planning.

Strategic Sales Planning Training Operations Management Public Relations Project Management Solution Sales Onboarding B2B Sales Management Cultural Intelligence Coaching & Mentoring C-Level Collaboration Brand Integrity Development Business Growth & Sustainability Financial Diligence Process Improvement PROFESSIONAL EXPERIENCE

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National Sales Executive – Trapananda Seafarms Miami, FL January 2024 – Present

Cultivated and maintained enduring relationships with high-end retailers, distributors, and wholesalers, driving long- term partnerships and repeat business.

Demonstrated expertise in selling seafood products, leveraging deep industry knowledge to maximize sales and market presence.

Developed and implemented strategic pricing models tailored to market conditions, enhancing profitability and competi- tiveness.

Successfully managed and expanded key national accounts, while actively recruiting new clients to bolster company growth.

Consistently achieved sales targets in a company with annual revenues exceeding $600 million, contributing to significant business success.

Oversaw supply planning and coordination with corporate production teams and partner companies in Chile to optimize supply chain efficiency.

Spearheaded innovative marketing strategies, introducing creative approaches to capture and engage target audiences.

Identified and leveraged emerging market trends to uncover new business opportunities and drive growth.

Fostered and sustained long-term client relationships through exceptional service and effective communication.

Exhibited a competitive, outgoing, and high-energy demeanor, contributing to a dynamic and successful team environ- ment.

Collaborated seamlessly with accounting and logistics teams to ensure smooth operations and financial accuracy. Business Development Manager – Coca Cola Beverages Miami, FL March 2020 – December 2024 Additional Position Held:

Sales Account Manager

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Leads and directs a sales team to meet and/or exceed sales revenue, sales profitability and budgetary objectives, through strategic planning, managing people, selling, leveraging technology and improving processes.

Prospects new competitive accounts.

Generates financial analysis for Customer Marketing Agreements and partners with integrated account team to manage key aspects of the business relationship which crosses multiple customers/divisions.

Collaborates with team members to ensure a culture of learning and development exists cross-functionally within the Coke Florida organization.

Propose appropriate brands, packages & equipment to satisfy customer and consumer needs.

Directs the development and management of demand generation marketing programs, including management of the budget, strategic planning, Key Performance Indicators (KPIs) goals, execution and Return on Investment (ROI) tracking.

Manages growth and sustainability of the entire Coca-Cola portfolio within the Brickell, Downtown and Key Biscayne ar- eas.

Coordinated business meetings with business owners to execute and ensure sales growth for each party.

Develops and maintains distribution sales channels through competitive research, prospecting, regional sales goals, busi- ness strategies, and e-commerce.

Designs and implements regulations and policies and positioning of product strategies, while utilizing excellent presenta- tion skills to drive strategic direction for products and organizational needs.

Hires, supervises, develops and mentors sales directors, while simultaneously supervising sales managers and sales rep- resentatives.

Develops and implements employee performance management programs, to include: corporate succession planning activities, employee reviews, keeping employee morale high, and creating a positive working environment.

Converts non-revenue generating territories to generating territories by fostering relationships with senior executives and decision makers to serve as a trusted consultant.

Manages ownership of complex sales cycle for multiple opportunities simultaneously from qualification to close.

Creates and implements sales campaigns, which result in the growth of the organizational customer base.

Develops, implements, and manages sales forecasting, planning, and budgeting processes, while ensuring high levels of quality, accuracy, efficiency and efficacy all sales approaches and strategies.

Communicates with cross-functional teams, utilizing their knowledge and strategies to drive sales and seize new opportunities.

Consistently exceeded sales quota annually, by collaborating with internal and external partners to build strategic adoption plans for customers.

Retail Relationship Manager – Park Street Imports Miami, FL July 2017–March 2020 Other Positions Held:

California Retail Market Specialist

Facilitated the implementation of all new processes and procedures, monitors it progress and reception, and comparing them to organizational requirements.

Collaborated with the Accounting Department to retrieve overdue accounts receivables on behalf of clients within the portfolio for all direct to retail markets, successfully collecting over 1 million dollars in overdue accounts receivables.

Coordinate the logistics between wholesaler and retailers to ensure product ordered is delivered successfully and in a timely manner.

Managed day to day relations with retailers in all respective markets, coordinating and managing order placement and fulfillment with all involved parties (suppliers, customers, clients and vendors).

Processed retail orders through internal and external online systems.

Educated clients on how to manage their day to day operation through an online systems.

Streamlined organizational operations, including client communication to be more responsive and timeline management that increased staff productivity, and operational efficiencies and best practices.

Utilized excellent interpersonal skills to deliver onboarding presentations and trainings to clients, building rapport and optimizing the brand.

Forecasted and analyzed industry trends, which resulted in the creation and capitalization of a new market niche.

Created an open and consistent communication culture, defining management strategies and fostering employee loyalty.

Maximized cooperative outside sales concepts, capitalizing on business-to-business (B2B) opportunities. Andrew Guevara Page 3

Spearheaded all client business growth, development initiatives, and trainings, which resulted in increased revenue, streamlined processes, and the creation of career development programs for multiple departments. Sales Manager/Meeting Connections – Hyatt Regency Miami, FL July 2014 – April 2017 Other Positions Held:

Sales Administrative Assistant

Front Desk Agent

Finished the month of March at 103% of monthly quota.

Planned and conducted successful hotel site inspections.

Researched and developed an excellent knowledge base of the hotel sales industry.

Managed key accounts development, business operations, outside sales, financial reports, business to consumer (B2C) sales and revenue growth of a major recording label.

Developed and executed comprehensive communications plans for multiple business units including advertising, public relations, brand strategy, external email campaigns and social media, promotional programs, marketing materials and trade shows activities.

Researched and gathered data on industry trends and organization needs to develop executive reports. EDUCATION, PROFESSIONAL DEVELOPMENT

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Tallahassee Community College Tallahassee, FL

Miami Dade College Miami, FL

Florida International University Miami, FL

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