Áine Heinz (Driscoll)
(Pronounced An-ya)
An ambitious, highly organized, detail oriented professional with 8 years’ experience in creative services, including but not limited to: project management, process strategy, and creative asset production. Looking to leverage my leadership and knowledge in Sales.
● Manage design lifecycle of digital and print assets for brand creative
● Following and implementing new processes for better team alignment and on- time delivery
● Partner with cross-functioning teams for concept collaboration
● Manage resources for a broad creative team
● Schedule all meetings for check-ins and project milestones
● Proven success understanding and delivering the client’s vision
● Ensure all creative adheres to the brand rules and design guidelines
● Quality control on all content prior to client and customer release
● Passionate and knowledgeable about creative design and process EXPERIENCE
Madewell (J.Crew Group), New York, New York – Creative Project Manager, Print & Packaging
September 2022 – May 2024
Manage the workflow and timeline for Madewell’s Print Signage and Packaging requests on a national level. Oversee marketing briefings for the creative team on desired assets and deliverables. Work cross-functionally to ensure the marketing, merchandising, graphic designers, copywriters, and production teams needs are met for timely delivery and of the highest quality.
● Lead weekly status meetings with marketing stakeholders and creative team to discuss current and upcoming projects
● Create timelines for monthly and ad-hoc deliverables
● Continuously update Airtable with current status on projects
● Schedule monthly review meetings for stakeholder approval and/or feedback
● Be prepared to make last minute updates or execute requests if stakeholder direction has changed
● Be present for monthly studio store walkthroughs and provide FPO store signage for upcoming refreshes
● Attend weekly Store Services meetings to be aware of upcoming initiatives and new store openings
● Submit naming options for approval to legal team for new product names for packaging/label copy & development
● Schedule briefing meetings for our 3rd party collaboration packaging needs with merchants, creative, and copy to review information and deliverables 3801 48th Ave S.
St Petersburg, FL
33711
*************@*****.***
LinkedIn:
https://www.linkedin.com/i
n/aine-heinz-driscoll-
03637497/
SKILLS
Project Management
– Pre & Post
Production –Workflow
Management –
Creative Collaboration
– Digital & Print Asset
Creation – Adobe
Creative Suite –
Microsoft Office -
JIRA – Airtable –
Monday.com –
Smartsheet –
PowerPoint - Resource
Management –
SharePoint - Excel
CLIENTS
Ralph Lauren –
Madewell – Coca-Cola
– Johnson & Johnson
● Send all approved creative to proofreading before final release
● Release print and packaging final assets to the production team for our print and product vendors
Ralph Lauren, New York, New York – Project Manager, Digital Creative Operations
April 2018 – September 2022
Drive digital creative needs across the Ralph Lauren global portfolio from client briefing to handoff. Managing a creative team of graphic designers, editorial writers, and web developers on asset creation for the online site experience, e-commerce emails, and digital wholesale. Ensure all cross functional teams are aligned and understand the brief and timeline.
● Point of contact for digital asset needs including site content, wholesale, and email deliverables
● Assign projects to the creative team with proper direction to understand the creative goal, specs, and timeline
● Manage the process from brief intake through post-production to deliver the final approved creative
● Responsible for submitting image retouching, video re-sizing, and translations (for EU site)
● Work with our in-house copy editors and legal team to ensure correct grammar is used, and accurate information is being displayed
● Partner closely with the web developers and content release to confirm site refreshes are scheduled
● Be the last set of eyes on creative and copy prior to sending to QA
● Establish relationships with brand teams to ensure their vision is being met within the digital experience
● On ready alert to make any last-minute updates depending on product sellout and changes of stakeholder direction
● Work to secure usage rights from previous seasonal assets for our global Polo Factory Store outlets to leverage
● Send new creative to legal for review and make any changes necessary from a legal/trademark perspective
● Partner with shoot production and stakeholders for Polo Factory Store seasonal campaign shoots
Universal McCann, New York, New York — Sr. Associate, Integrated Investment
February 2017 - April 2018
Assist in managing and executing digital campaigns across the Coca-Cola portfolio. Collaborating closely with marketing stakeholders, internal teams, and external vendors to strategize ad buys. Always thinking of new innovative ways to gage customer interest in the advertising space.
● Management and Tracking of Media Plans for negotiated delivery across multiple channels (TV, Social, Mobile, and Desktop)
● Delivery of e-commerce campaigns through social channels resulting in increased click-through rates and ROI
● Review data for all live campaigns and optimize when necessary
● Point of contact for sending IO’s and ensuring campaigns are in budget
● Creating PowerPoint decks for client presentations Universal McCann, New York, New York — Associate, Integrated Investment
November 2015 - February 2017
Coordination of brand awareness in the print and digital space for the Johnson & Johnson portfolio. Working closely with our counterparts on the planning team to ensure the client’s needs are being met and in-budget.
● Daily communication with sales reps from digital and print publications
● Coordination of media purchase payments to vendors
● Assist in brainstorming with investment leads
● Negotiate rates and positioning with print partners EDUCATION
University of Texas at San Antonio, San Antonio, TX — Bachelor’s in Liberal Arts, Communications
2010 – 2015
● Member of UTSA’s National Society of Leadership and Success
● Contributed to UTSA’s student newspaper, The Paisano