AREAS OF EXPERTISE
Business Development
Strategic Planning
Finance
Sales Management
Staff Development
Program Management
Strategic Alliances
Territory Turnaround
Performance and Process Improvement
Business Plan Development
Program Management & Implementation
Team Leadership and Training
Marketing Strategies
Brad Versteegh
Email **************@*****.***
Phone 512-***-****
EDUCATION
University of Texas
Arlington, TX
School of Engineering
University of Iowa
Iowa City, IA
School of Business
EMPLOYMENT
PRESIDENT AND CHIEF STRATEGY OFFICER
Fractional Leadership, 2006 – Present
VP SALES & MARKETING
Homes by Avi, August 2022 - November 2023
PRESIDENT AND CHIEF OPERATIONS OFFICER
CToA - Championship Title, 2020 – 2021
Turn around project. First 60 days, increased production and pipeline by 247%. Recruited, hired and trained new staff. Realigned existing staff mem- bers to better facilitate goals. Company losses averaging $170,000/yr. From May through EOY 2020, brought the financials into the black for the first time.
MEDICAL GPO PORTFOLIO MANAGER
Office Depot Corporate Office, 2015 – 2019
Managed a book of Medical GPO contracts including thousands of customer sites nationwide. Increased every adjacency category in excess of 20% YOY. Increased margin dollars as well as over all dollar volume in every category, YOY at147% of goal.
CHIEF EXECUTIVE OFFICER / CHIEF VISIONARY OFFICER
Advanced Economic Strategies, LLC., 2006 - 2015
Banking/transactional system based upon leveraged positioning. Designed to provide customers the ability to buy at incremental costs of doing busi- ness. Allowed customers to pay debt with product or service. Developed a customer network of 50,000 businesses across the U.S.(and 5 other coun- tries). Subject matter expert and consultant for various Business/Banking/ Finance panels for state, county, HUB, Rise, Start-Up/Boot-Strap organiza- tions, etc. Keynote speaker to 170,000+ business owners at state, county, chamber & private events.
AREA SALES MANAGER
Centex Homes, 2003 - 2006
Recruited, hired, trained and managed Sales teams. Made adjustments to sales plans and pricing as needed. Reached President’s goals and objectives for the first time ever. Closed out first two neighborhoods in record time. Finished 4th quarter ’05 through 3rd quarter ’06 at 200% of President’s Re- port goals for closings. Awarded Sales Person of the Year for FYE ’05 at the National Sales Convention, based on net sales, total closings, % above Presi- dent’s Report goals, referrals and JD Power customer service scores. CENTRAL SALES MANAGER - DESIGN CENTER DIRECTOR
Roycebuilders.com, 2001 - 2003
Provided sales management P&L budgeting, office leasing, sales training, motivating and mentoring. Developed on-site sales support system for all communities and product lines. Increased the company’s bottom line sales from 3% annually to over 23% in overall production in the first year using a staff of only 10% of the total sales staff of the company. Provided sales fol- low-up support to all on-site counselors to the best result of corporate mar- keting dollars. Increased the Design Center’s profits while reducing costs by more than $250,000.00 within the first year.
REGIONAL DIRECTOR
Kaufman & Broad Home Corporation, 1999 - 2001
Created, grew and maintained a new division to expand existing market share by writing purpose and function statements, defining budgets, recruit- ing and training. Resurrected, restructured and reorganized all home pur- chases that did not fit FNMA, FHA, VA or simple sub-prime guidelines. Our team of two was responsible for the sale of 10 new homes per week on average. Conducted interview broadcasts on three different radio stations and were shown nationally on HGTV and created and placed print media in both the ABOUT ME
Avid team player with a passion for posi-
tive work cultures. Love all projects, big
and small. Strong believer that leadership
and empowerment drive results. Love to
laugh, family-centered and business-fo-
cused. Current project - VP Sales & Mar-
keting for Large Home Builder/Developer.
REFERENCES
Available upon request