Project Management National Sales

J. Jill Dennard Hull, MA ***** 781-***-**** ***********@*******.***

Professional Summary

Experienced in leading cross-functional teams in highly matrixed global organizations in the design, planning and execution of tradeshows, conferences, symposiums, product launches, national sales meetings, workshops, sponsorships, corporate and customer meetings and more

Built multi-million-dollar event program from the ground up and established best practices across the organization

Expertise in the project management of large scale and complex exhibit booths ranging from 170 x 60, 80 x 80 to 20 x 20 and 10 x 20 in size

Metrics focused, able to deliver strong ROI/ROO across event portfolios

Detailed oriented, collaborative team player able to provide leadership, manage priorities, meet deadlines and produce superior results

Professional Experience

GCG Event Partners, Freelance

8/22-present

Provide pre-event consulting services to assist clients with venue selection, menu planning and local vendor/supplier selections

Act as onsite lead for 3rd party conference organizers inclusive of managing temporary personnel, overseeing catering and AV, speaker and exhibitor management, ensuring programs stay on time and handle any issues as they arise

Insulet, Senior Marketing Events Manager

Acton, MA (remote based in MA) 3/24- 7/24

Led, managed and mentored Insulet’s event team in the strategic planning of company-wide meetings key diabetes congresses, conferences and convention logistics from conception to completion, including project management of complex logistics, show management liaison, production, promotions, internal communications and playbooks, housing and registration, staffing, budget management and onsite execution

Oversight of attendee experience including: event registration and communications; onsite staff management; meeting database management; status reports to all key stakeholders

Introduced project management tools that reduced internal meeting time, improved deadline adherence and enabled cross functional teams to work collaboratively, digitally and simultaneously

Supervised build for new 40 x 50 exhibit booth inclusive of creating the vendor brief, overseeing design and fabrication of custom structures and MedTech demos, created unique branding elements as well as exciting in-booth engagements

Determined and negotiated promotional sponsorships aligned to key conference goals and execute according to brand standards and marketing tactics

Project managed ancillary meetings, dine arounds, Plan Of Action (POA) meetings, Investor Relations events, workshops, product theaters and Key Opinion Leader receptions to optimize Insulet’s presence at major Healtchcare Provider (HCP) conferences and trade shows

Meticulous oversight of $1.5MM event program budget that delivered on goals, objectives and Key Performance Indicators (KPIs) cost effectively.

Manage and coordinate across external vendors/stakeholders (exhibit house, medical societies, alliance partners, etc.) to ensure strategic alignment, message consistency, timely deliverables and compliance with Insulet’s Standard Operating Procedures (SOPs) related to interactions with HCPs at domestic and international medical meetings.

Lean mindset using post-event metrics, feedback and learnings to continuously improve performance of event and tradeshow efforts

SomaLogic, Senior Marketing Operations Manager-Events

Boulder, CO (remote) 6/23-3/24

Led the strategic global planning, execution and measurement of association conferences, tradeshows, webinars and proprietary events of early-stage commercial event program

Spearheaded event steering committee to ensure senior leadership were aligned across the event portfolio and drove value with a coordinated program approach

Restructured event annual operating budget to improve forecasting and increase efficiencies. Made recommendations and built rationale for annual operating plan (AOP)

Established event tiering structure to better allocate resources and budget

Instituted consistent goal and objective setting across events and implemented Key Performance Indicator (KPI) tracking to continuously monitor and improve event performance

Worked effectively with third party event organizers, stand builders and other event suppliers to secure optimum value for the business. Recommended contract terms based on industry practices and corporate guidance.

Led, ran, and implemented key industry events inclusive of logistics, budgeting, reporting, workback calendars, and core team project management.

Continuously built and communicated process improvement and best-in-class practices, stayed up to date with the latest trends and technology, and exemplified a continuous process improvement mentality

Identified, onboarded, and oversaw vendor relationships to build infrastructure in global regions to cost effectively deliver print on demand, promotional items and basic exhibit assets to SomaLogic international sales and marketing teams

Partnered with marketing to create a Key Opinion Leader (KOL) initiative to help identify external thought leaders for key marketing activities such as speaking engagements, testimonials, case studies and white papers among others

Develop and disseminate congress and tradeshow playbooks in collaboration with cross-functional teams including guidance on messaging, activities, timing, roles, and responsibilities per function

Championed omni-channel approach to event marketing to ensure alignment across all marketing platforms

Moderna, Meetings and Congresses Lead (contract)

Cambridge, MA 7/22-8/22

GE Healthcare Life Sciences (now Cytiva) Senior Manager, Global Tradeshows and Events

Marlborough, MA (remote based in Boston) 2/20 - 6/22

Responsible for the strategic planning, execution and measurement of industry tradeshows, local regional events and Cytiva proprietary events

Partnered across multiple stakeholder groups to develop event strategies that delivered against business goals and met or exceeded established Key Performance Indicators (KPIs)

Drove corporate event strategy for $6MM event program across multiple businesses. Developed a comprehensive event plan and schedule based on the objectives of each business, corporate brand strategy and past show performance data

Explored and evaluated opportunities to identify events best aligned with overall strategy. Made recommendations for future participation in third party shows or hosting proprietary Cytiva owned events

Led large complex RFPs for trade show and event-related projects

Ensured brand compliance by developing guidelines and training that upheld brand identity and messaging across global tradeshows and events. Defined processes for compliance and governance across every region

Created event strategy specific to each show. In collaboration with product marketing, field marketing and regional event leaders, formed show goals, objectives and KPIs. Defined the target audience, brand messaging, pre-show marketing plan, on-site marketing plan and booth experience, post-marketing plan and framework for measuring performance and success

Analyzed tier 1 and tier 2 event performance against established KPIs. Made recommendations to improve effectiveness and ROI. Coached event team on proper collection of data to ensure accurate analysis and review

Developed standards and best practices aligned to overarching brand standards and guidelines. Ensured latest trends and best practices were shared and utilized across businesses. Developed standard guidelines for tier 3 events utilized by regional teams for planning execution and measurement

VDA, Senior Account Executive

Somerville, MA 8/19 - 1/20

Manage and grow client event programs for creative experiential agency

Philips Lighting (now Signify) I B2B Event Marketing Manager

Somerset, NJ (remote based in Boston) 4/11 – 12/18

Created and led strategy for $3MM+ tradeshow and event program and ensured limited resources delivered measurable results

Identified and implemented cost-saving initiatives that led to greater efficiencies in the event program

Developed an “Event in a Box” program for the field sales team that resulted in messaging that was consistent and cost reduction for events

Led large complex RFPs for trade show and event-related projects

Promoted thought leadership by cultivating internal Subject Matter Experts (SMEs) and seeking speaking opportunities at prominent industry events that were aligned with business objectives

Managed, mentored and coached junior colleagues to further their career

Developed integrated marketing communication plans and created content for, email campaigns, social media, mobile apps, collateral, websites, interactive communications, video content and production and other activities around key events

Acted as brand steward to ensure corporate messaging across event portfolio highlighted the quality of the brand and tailored specific messaging for different customers and market segments.

Actively partnered with key vendors, consultants and agencies to craft compelling events that were impactful and cost-effective

Managed large cross-functional teams with stakeholders in public relations, product management, segment and channel marketing to create exciting event experiences that clearly demonstrated Philips’s value proposition and increased the NPS (Net Promoter Score) with customers and attendees

Reconciled event performance against documented objectives, including budget management, lead generation and business KPIs and reported outcomes to senior management

Gray Consulting Contractor

Philadelphia, PA 2/11 – 3/11

Provided strategic event and congress project management for pharmaceutical clients

Genzyme (now Sanofi) Senior Marketing Specialist

Cambridge, MA 11/2007 – 1/2011

Responsible for $1MM events and oncology congress program which included leading a cross-functional teams in planning, logistics, execution and budgeting

Collaborated with brand managers, legal, regulatory, medical services and sales to meet defined objectives for each congress

Managed and negotiated contracts for hotels, meeting planners, exhibit partners, and agencies

Oversaw all communications and activities for ASH and ASCO congresses including managing the communications for 200 plus international and US Genzyme attendees, oversight of a 50 x 60 exhibit which involved coordinating (3) different business units, medical affairs and (5) different commercial products

Conducted post-event debriefs to identify best practices and capture meeting metrics

Skills

Project management

Event technology platforms

MS Office, SalesForce, CVENT

Staffing, housing, registration & travel support

Vendor and agency management

Budget management

Contract negotiation

Education

Master of Science, Northeastern University, Boston, MA

Bachelor of Science, Texas Christian University, Ft. Worth, TX

Affiliations

CMP (Certified Meeting Professional), candidate

CEMA (Corporate Event Marketing Association), member

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