Service Representative Customer
Resume:
ARTIS SANTOS ***A Jerusalem Rd
Scotch Plains, NJ 07076
***************@*****.***
PROFESSIONAL HISTORY
Freelance Consultant March 2018 to Present
● Secure and negotiate training venues for General Managers, Area Managers, and Agents
● Event planning ROS and event strategies and reached event goals
● Maintained all event planning and reporting to ensure that clients stay within monthly budget
● Pre and Post Show reporting for all events
● Collaborate with event stylists and creative management team to assist in event design
● Pre Show meeting with keynote speakers and speech advisement
● Collaborate with advertising campaign team for all TV, print, and social ad campaigns
● Established event partnerships and sponsorships such as Tennis Hall of Fame 2018, Pebble Beach Concours D’ Elegance, Amelia Island, and Sotheby’s Auto Auction
● Managed copywriting for all social content follows brand guidelines and create content for Linkedin, Instagram, Twitter and Facebook
● Collected marketing inventory data
● Ensure all KPIs are met with key partners
● Executed, created, and provided ideation for project support
● Monitor and execute projects with the marketing team using project management tools from Trello, Monday.com, or Basecamp
● Decrease bounce rate from email campaigns and increase brand visibility to ensure that conversions are met
● Edit guest speaker biography on websites, product brochures, press releases, product information, blog posts, and copywriting for website using wordpress or Good Barber
● Created event venue pricing, menu, flight prices, and amenity list using CVENT
● Provided B2B social media support for all new and existing products (Google Analytics, Linkedin Ads)
● Made sure all press releases and product information are up to date on the website using WordPress
● Oversee and ensure all internal and external event logistics for all managers and trade shows
● Manage all vendors and partners for all events and sponsorships
● Set company meetings via teleconference, Periscope, and Zoom for any company wide meetings and conferences
● Major Companies: Meridian Events (Moet Hennessy), Carcentive, Fuji North America, Women’s World Banking, Easterseals NJ, and CHUBB North America
● Major Events: NBA All Star Game 2023, Pebble Beach Concurs de Elegance, Tennis Hall of Fame 2018, NJ Quickcheck Balloon Festival, New York City International Auto Show (Yearly), Los Angeles Auto Show, CONAGG, and PowerGen International Head of Marketing – Landmark Hospitality October 2021 to December 2022
● Provided leadership and guidance to the marketing department
● Ensure all venues comply all marketing strategies and plan to all campaigns
● Monitor and report all campaign activities from Google Ads, Open Table Facebook, Tik Tok, and Instagram
● Quarterly, monthly, and yearly plan all sales and marketing activities including partnerships, social media, copywriting and content creation
● Managed all marketing projects and ensure team monitoring and execution using Monday.com tool
● Provided logistical support for branding, creation, and execution by collaborating with in house event stylists
● Managed venues for events and key partnerships
● Collaborate with marketing agencies for PR support, ideation, execution, and event planning
● Collaborate with design team and photography team to ensure all product marketing design guidelines are followed
● Measure and define key partnerships KPIs
● Measured success of all e-mail marketing ads, newsletters, and social ads by exceeding monthly goals by reducing bounce rate and increase brand visibility
● Created experiential event and strategize ticket sales and increase profit growth with all venues for the year
● Assist GM’s and support Executive Chefs in design, planning, and strategize increase in sales as well as branding for area partners
● Collaborate with PR agencies to gain traction with travel agencies, influencer partners, magazines, print, and gained brand recognition in the luxury / hospitality industry
Director of Marketing – Papalo's Spice August 2020 to September 2021
● Marketing support and guidance to regional sales teams
● Ensured all retailers and dealers imply all marketing strategies and plan to all campaigns
● Created brand guidelines and ensured that it is followed in social and website using Adobe Indesign or Illustrator
● Built working e-commerce site for the company via Wordpress and report all sales activities as well as Google Ads
● Quarterly, monthly, and yearly plan all sales and marketing activities including partnerships, social media, copywriting and content creation
● Provided logistical support for branding, creation, and execution
● Managed venues and space for events / partnerships
● Budgeting all media planning from social media, public relations, and print (Facebook, Instagram, Tik Tok, and Google Ads)
● Provide all quarterly sales and marketing activities report
● Support retail sales and wholesale for all marketing engagements and activities
● Negotiate pricing and closing local events, activations and vendor space
● Collaborate with design team to ensure all product marketing design guidelines are followed
● Measured and define key partnerships KPIs
● Increased monthly success of email campaigns and decreased bounce rate by analyzing weekly campaigns to ensure the success in brand visibility and sales
● Managed marketing team and ensure that all projects are executed with an assistance of project management software Basecamp
Director of Marketing (Consulting) DOWC November 2018 to July 2019
● Plan all marketing campaigns such as events, partnerships, sponsorships, email campaigns, and social media
● Ensure all trade shows and experiential activations are project managed
● Support sales department and evaluate all activities along with the marketing department
● Guide executive management and schedule meetings for events
● Quarterly budgeting and planning with agencies
● Outreach and company awareness through partnerships and events
● Present all KPIS and ROI metrics through the week and report strategies to executive management.
● Evaluate all marketing and PR reporting
● Design and ensure the success of all email campaigns
● Create and provide newsletters, blog posts, and press releases for the DOWC brand
● Collaborate with the advertising and marketing agency for print and tv campaigns
● Lead social media strategy development, planning, and execution.
● Provide support for digital company events via Zoom, Periscope, and Linkedin
● Oversight of social media content moderation and ongoing engagement carried out by the social media team such as Facebook, Linkedin, and Twitter
● Create campaign framework including key markets, solutions, and marketing mix
● Manage relationships with key stakeholders as well as collaborate in a team-oriented environment
● Analyze long term needs of the company’s social media marketing, events, CRM marketing, partnerships, and sponsorships Marketing & Public Relations Coordinator Maserati North America, Englewood Cliffs, NJ November 2016 to March 2018
● Edit and revise brand press releases prior submission via PR Newswire
● Create email newsletters and communications briefings for the Maserati brand
● Regional Sales and Marketing logistic support for all marketing and press vehicles
● Inventory support for all Maserati Marketing and Press Vehicles as well as ensure all units are up to date with maintenance prior to use
● Provide support to sales managers and track marketing campaigns for all dealerships and regional sales
● Ensure all social content (Instagram, Snapchat, Youtube, and Facebook) follow company guidelines
● Liaise any press questions and reporting to the media from journalists to influencer
● Provide reporting to all press media with monthly sales report
● Manage and collaborate with marketing department vendors, partners, sponsorships, and partnership events
● Ensure that all events and PR activities are within budget every month and quarter
● Compile impressions and press clips for the brand Events & Public Relations Associate Driveshop, Carlstadt, NJ February 2009 to November 2016
● Assist clients such as Aston Martin, Toyota, Honda, Mazda, and Kia with all Tri-State NY experiential events
● Provide print and social media influencers with product training
● Maintain media relationship from print and government in the New York Metro Area
● Assisting clients in trade shows such as New York International Auto Show with media coverage
● Logistic support and automotive detail support for all events
● Create impressions and press data such as articles and clips for clients
● Provide monthly reporting with impressions made for each media coverage with all client products
● Edit and revise all press releases with the client prior to newswire submission EDUCATION
Associates in Arts Union County College, Cranford, NJ Major in Business Bachelors Degree Kean University, Union, NJ Major in Marketing Minor in Accounting ADDITIONAL SKILLS
Technologies: Microsoft Office (Word, Excel, Access, PowerPoint, Outlook, and Publisher), Google Drive, Google Docs, Google Analytics, Wordpress, QuickBooks, Concur, Meltwater, Taxwise, Adobe Suite (Adobe Flash Player and Adobe Photoshop), VAS Datalogger Systems (VAS 6150A, VAS5051B, and CAN), HTML, CVENT, Linkedin, Facebook Business, Instagram, Tik Tok, Snapchat, Zoom, Twitter Business, Periscope, SEO marketing, B2B and B2C marketing, Trello, Monday.com and Constant Contact Languages: English, Tagalog (Read, Write, Speak, and Understand)
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