Business Development Marketing Strategist
Resume:
Ehsan Qahremani
Marketing Strategist Director of Business Development
New York, NY
*****.*********@*****.***
Professional Summary
Results-oriented strategist with a PhD and an MBA, offering over 14 years of expertise in business growth, strategic planning, and market analysis. Proven track record in leading cross-functional teams to develop and execute data-driven strategies that drive innovation and achieve organizational objectives. Skilled in competitive analysis, market research, and leveraging customer insights to create effective marketing campaigns and successful product launches. Experienced in business development, committed to delivering measurable results, and adept at navigating complex market dynamics to ensure sustained success.
Skills
Strategic Marketing Planning
Brand Management and Rebranding
Integrated Marketing Communications
Creative Brief Development
Content Strategy and Development
Low Budget Campaign Planning and Execution
Competitive Analysis
Market Research and Data Analytics
Budget Management and Resource Allocation
Professional Experience
Director of Business Development
Ayande Gostar May 2022 – Oct 2023
Increased revenue from $500K to $4.7M in 18 months through strategic partnerships and new investments.
Enhanced strategic agility by designing and implementing a dynamic organizational structure with SBUs and cross-functional teams.
Led the recruitment and training of 47 team members, resulting in a 19% higher employee satisfaction rate compared to the average for Ayande Saz subsidiaries.
Senior Marketing Strategist
Ayande Saz Retirement Fund Jul 2020 – Apr 2022
Ayande Saz Retirement Fund is a superannuation fund that primarily serves the automotive sector and major banks in Iran, focusing on providing comprehensive retirement and healthcare solutions.
Reduced customer complaints by 45% in 10 months by leveraging insights from Customer Satisfaction Measurement (CSM) and decision-making research.
Increased the marketing budget by 400% and managed an in-house team for a successful rebranding project.
Directly oversaw marketing budget expenditures, developing and executing campaigns that increased brand awareness by 30% among postgraduate students at major universities.
Marketing Director
Pasargad Oil Company Dec 2016 – Feb 2020
POC is the largest bitumen producer in the Middle East, managing and operating six bitumen units in Iran, with more than 50% of the domestic market share.
Achieved the highest annual sales record in 2018 and increased export market share by 15% through proactive strategic marketing initiatives targeting Persian Gulf emerging markets.
Positioned POC as the leading supplier in the Qatar market by implementing effective pricing strategies and negotiating key contracts.
Expanded operations in Southeast Asia by negotiating and securing the largest shipment in Iran's bitumen history (34 KT) to Singapore.
Project Director
KR Marketing Agency May 2014 – Nov 2016
Led 8 high-impact marketing initiatives including low-budget communication campaigns, strategic marketing planning, and branding/rebranding projects.
Cut average project costs by 20% through effective negotiation, selection, and training of freelancers and subcontractors, managing project financials and operations efficiently.
Secured 4 new projects from the banking, energy, and retail sectors, enhancing the agency’s market reach through strategic client acquisition and relationship management.
Marketing Manager
SMEG Iran Jul 2011 – Apr 2014
Led marketing campaigns to launch luxury brand SMEG and economy brand Kenwood, achieving 5% market penetration in the luxury segment within 2 years.
Established 11 retail stores and partnered with 8 wholesale distributors, designing and implementing distribution channels to optimize market reach and accessibility.
Strategic Marketing Analyst
Philips Iran Jun 2009 – May 2010
Coordinated the launch of 17 retail stores nationwide, supporting the company’s growth in the home appliances and electronics retail market.
Conducted market research and analysis to identify the competitive landscape, informing strategic decisions on location choice and marketing campaigns for 5 branches in the southern and southwestern states.
Education
PhD, Marketing Management
University of Tehran, Tehran, Iran
Master, Business Administration
University of Tehran, Tehran, Iran
Bachelor, Industrial Production Engineering
Iran University of Science & Technology (IUST), Tehran, Iran
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