Ux Designer User Experience

Anindita Mishra, MS in UX

User Experience Designer

Tempe AZ 602-***-**** *****.**.**********@*****.***

Portfolio Link https://www.aninditamishra.com/

Behance: https://www.behance.net/aninditamishra2

Dedicated expert with a strong mix of quantitative and qualitative expertise, prepared to collaborate with a dynamic, multi-disciplinary team to elevate user experiences across a leading productivity suite. Committed to a growth mindset, inclusivity, and driving design with data-informed insights.

PROFESSIONAL EXPERIENCE

UX Researcher ASU Enterprise Brand Strategy and Management, Tempe, AZ Mar 2023 – May 2024

Specialized in synthesizing user data using tools like Miro, UserTesting.com, Airtable and Google Analytics (funnel & retention analysis), crafting concise UX metrics reports that improved experiences for over 1.5M website users.

Collaborated with ASU Print Lab and other departments to align brand content, enhancing print and digital media production using Figma, Adobe Illustrator and InDesign, which significantly boosted brand presence and audience engagement.

Sr. UX Designer - HCL Technologies, Bengaluru, India Mar 2020 - Aug 2022

Led design and visual direction of cloud native SaaS app HCLSoFy and HCLNow through research, workshops, and collaboration with leadership and development teams, enhancing product's UX/UI. Created low-fidelity mockups on Balsamiq and high-fidelity mockups, wireframes, and prototypes on Adobe XD which we migrated to Figma in 2021 and continued with the next two major design updates of the platform on Figma.

Drove user-centered design initiatives, including heuristics, user interviews, information architecture (sitemaps), empathy mapping and participatory design workshops through Mural and FigJam, and conducted usability & accessibility testing and documented it to make sure the platforms confer to WCAG 2.1 AA guidelines.

Contributed to the HCL’s Design System Library by introducing new color palettes, designing reusable components, updating their iconography, and collaborating with the UI developers to document them on the CTC Library Platform, that is usable by both designers and developers.

UX UI Designer - PenMyPlan Inc., Bengaluru, India Jun 2019 - Feb 2020

Enhance discoverability, user experience and interface with sitemaps, graphics and mockups for hotel and flight bookings on iOS and Android using Sketch and Figma.

Leveraged strong communication skills to define problem statements and use cases in collaboration with product managers. Exhibited a dedicated approach to conducting extensive consumer research and analysis.

Improved user satisfaction by 10% by partnering with cross-functional teams to implement user-centric designs and features.

UI Designer & Data Analyst - Accenture Solutions Pvt. Ltd., Bengaluru, India May 2016 - May 2019

Collaborated closely with UX teams to design and implement a new analytics dashboard that improved data visualization for end-users. This led to a 30% increase in client engagement and decision-making efficiency.

Proficient in UI design with 150+ mockups created in Sketch and Adobe XD.

EDUCATION

Arizona State University, Tempe, AZ - Master of Science in User Experience (4.00/4.00) Aug 2022 - May 2024

Won Industry Award for Digital Product Design (2nd Position) in GIT Awards (Fall 2022)

Lead Researcher for the Keep Tempe Beautiful Music Festival Project by ASU Innovation Space Studio (Fall 2023)

Coursework : Cross-Media Design Solutions, Usability/User Experience, Foundations Human System Engineering, Methods & Tools Human Sys Engr, Fundamentals of Technical Comm, Design Mgmt. and Leadership, Health & Human Systems Engineering, Innovation Space

KIIT University, Tempe, AZ - B.Tech in Electronics & Telecommunications (8.68/10) Aug 2012 - May 2016

SKILLS

Research and Analysis - Qualitative Research, UX Research, Quantitative Data Analysis, Primary Research, Survey Design, Ethnography, Competitive Reviews, Contextual Inquiry, Heuristic Evaluations, Focus groups, Recruiting User Participant, Qualtrics, Web analytics, A/B Testing, Benchmarking, Accessibility (WCAG standards) Testing, Mixpanel, Google Analytics, UserTesting.com

Design and Prototyping - Information Architecture, Inclusive Product Design, Usability Testing, Prototyping, Storytelling, Wireframing, Interaction Design, Service design, blueprinting, Virtual Reality UX,

Design Tools: Figma, Miro, Adobe XD, Adobe CC, Sketch, Mural, Axure RP, Balsamiq, Illustrator, Origami Studio, Invision, Zeplin, Avocode

Programming Skills - HTML, CSS, JavaScript, React, bootstrap, SQL

Strategy - Product Research Strategy, Product Planning, User Journey Mapping, Content Strategy, Product Innovation

Leadership and Management - Problem Solving, Leadership, Project Management, Communication, Jira, Gitlab, MS Office

FREELANCE PROJECTS

UX Designer – IDERA INC, USA (remote in India) May 2022 - Aug 2022

Contributed to the IBConsole and RADStyle Guide Projects, focusing on mockup designs and documentation for the development team. Successfully updated the projects from a 1998 Windows style design to contemporary design standards that could be developed within their budget constraints.

Brand Designer - RedPix, India Sept 2021

Collaborated with the retail company on a branding project, specializing in logo creation and brand usage guidelines documentation.

Designer & Content Strategist - MyConcierge, Singapore Sept 2019 - Jan 2020

Designed and developed the company's marketing website using website builders like Wix. Developed designs and strategies for social media campaigns, including posts and brochures.

CERTIFICATIONS

Meta Front-End Developer – Coursera Ongoing

Data-Driven Design: Quantitative Research for UX - Interaction Design Foundation Apr 2024

UX Management: Strategy & Tactics - Interaction Design Foundation Apr 2024

UX Design Foundations - Bridge UX Design Studios Issued Jun 2018

Advanced Axure RP Training- Bridge UX Design Studios Issued Jun 2018

LANGUAGES

English – Professional

Hindi - Native

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