Senior Web Content Manager
Resume:
Molly Intrator
New York, US
*************@*****.***
Professional summary
Senior Web Content Manager with extensive experience in optimizing digital content strategies and enhancing user engagement. Skilled in mentoring teams, refining workflows, and spearheading cross-functional projects to deliver cohesive and impactful digital campaigns.
Employment history
Oliver Agency H&M Senior Web Content Manager New York, NY
Jan 2024 - Present
• Responsible for content management of the HM.com department pages.
• Streamlined content management processes, reducing asset launch time by 15% and ensuring timely, relevant information sharing.
• Cultivated partnerships with creative and CRM teams to boost brand consistency and loyalty strategies.
• Optimized paid media channels, driving 1500+ ad campaigns to completion and increasing site engagement by 20% through data-driven insights.
• Mentored new hires and refined team processes, contributing to a cohesive 12-person team and improving overall efficiency.
• Oversaw A/B testing for content performance, ensuring precision in execution and continuous improvement in user experience.
Oliver Agency H&M Web Content Manager New York, NY
Jun 2022 - Jan 2024
• Maintained meticulous content accuracy and consistency across HM.com Ladies' pages, significantly improving user experience.
• Collaborated with marketing and design teams to create cohesive digital campaigns, driving a 15% increase in user interaction.
• Spearheaded cross-functional team projects, enhancing content quality and user engagement across multiple digital platforms.
• Optimized content workflows, reducing update times by 30%, and ensuring timely and accurate information delivery to diverse audiences.
Greenville Ventures Digital Marketing Specialist Kennett Square, PA
Oct 2020 - Jun 2022
• Coordinated cross-functional teams to deliver integrated marketing campaigns, ensuring seamless execution and client satisfaction.
• Pioneered new ad formats that increased client engagement by 15%, leveraging creative design and data-driven insights.
• Maintained meticulous records of campaign metrics, enabling accurate reporting and continuous optimization of marketing efforts.
Skigital LLC Account Manager / Content Creator West Chester, PA
Jan 2020 - Sep 2020
• Eagerly coordinated social media programs, driving innovative campaign ideas and enhancing brand presence.
• Managed blogger and paid media initiatives, ensuring precise execution and alignment with client objectives.
• Worked closely with clients to tailor content and digital campaigns.
Education
West Chester University of Pennsylvania, West Chester, PA BS / Marketing
Aug 2016 - May 2020
University Autonoma Barcelona, Barcelona, Spain Semester Abroad
May 2018 - May 2018
Skills
Content management
Cross-functional partnerships
User experience improvement
Paid media optimization
Data-driven insights
A/B testing
Organic traffic growth
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