Data Analytics Digital Marketing

BRANDON WILLIAMS

346-***-**** • ************@*****.***

Versatile storyteller, media analyst, content strategist, and researcher with 20+ years of experience writing and editing for multiple outlets. Adept at assessing audiences and market trends through data analytics and research methods, leveraging data to ensure content is aligned with organizational vision and brand messaging. Demonstrated history of developing and managing diverse teams. Extensive knowledge of sports media and sports reporting.

Areas of Expertise

Content Strategy Copy Writing & Editing Media Relations Data Analytics Research Confidentiality Standards

Deadline Management News Writing Digital Marketing & Communications Team Leadership & Coaching

Creative Problem-Solving Strategic Partnerships Project Management Sports Features Audience Analysis

Professional Experience

WILLIAMS CONTENT & EDITING 2/2009–Present

Writer, Editor, & Project Manager

Build relationships with various clients, leading efforts to manage media coverage for traditional press and digital outlets. Evaluate analytics for multiple markets across US to ensure coverage is appropriate for target audiences. Lead additional programs, such as sales strategy and marketing, to increase reach and maximize quality and value of content. Identify and implement process improvements for teams.

Served as Managing Editor of The Post Newspaper (October 2019-July 2024), which serves Galveston to League City and covers six local school districts, including maintaining operations and circulation of 6K+ during COVID-19 with significant reduction in staff.

Wrote content for major media outlets across North America, such as CBSSports.com, Associated Press, New York Daily News, and Scout.com (analyzing college football recruits for potential).

Named Fantasy Writer for Canadian Football League in 2017, expanding fantasy football market based on expertise.

Selected to manage redesign of database and recordkeeping systems for National Oil in 2010.

HOUSTON CHRONICLE 9/2006–2/2009

Writer/Copy Desk Assistant

Wrote various content and prepared video coverage of sports events for colleges, high schools, and professional sports around region. Collaborated with Copy Desk team on editing copy and preparing layout.

Managed sports content strategy and copy for 8th largest daily sports section in the United States.

GALVESTON NEWSPAPERS, INC. 6/2004–5/2006

Sports Editor

Oversaw daily operations of sports sections for daily newspaper with circulation of 32K+. Coached, mentored, and supervised team of writers and freelancers. Monitored calendars and sports programs for 13 local school districts, as well as prepared coverage of all professional sports teams for Houston metro area and Rice and University of Houston sports.

Spearheaded turnaround of sports section for Texas City Sun with a daily circulation of 6500, increasing circulation numbers by focusing on local sports coverage that engaged audience in the market.

Promoted to Sports Editor at Galveston County Daily News following merger with Texas City Sun.

FOOTBALLPROJECT.COM 10/2002–1/2005

Contributing Writer

Developed content related to NFL draft, including preparing analyses of nearly 300 players during live draft events. Contributed to annual Pro Football Prospectus.

Created weekly Numbers Game, reviewing NFL games based on one key statistic for each column.

Provided onsite analytics and research during NFL drafts in 2003 and 2004.

Note: Additional experience as Transmissions Administrator for Fox Sports Net, coordinating satellite feeds/video for seven regional sports networks and Statistician during visiting football and basketball games; Built media guides for Southwest Texas State University Men’s & Women’s Basketball, Baseball, and Softball Programs, including establishing career, season, and single game records for each sport.

Selected Awards & Honors

Weekly Sports Coverage –1st Place (x2) & 2nd Place (x2), Texas Press Association

Feature Writing (Sports)–1st Place, Texas Press Association

Column Writing–1st Place, Texas Intercollegiate Press Association

Outstanding College Football Writing (Southwest)–1st Place, Athlon’s Magazine

Sports Spot Reporting–2nd Place, APME

Headline & Column Writing–3rd Place, Rocky Mountain Press Association

Education, Professional Affiliations, & Community Service

Undergraduate Coursework in Journalism, College of the Mainland

Undergraduate Coursework in Fine Arts & History, Southwest Texas State University

Selected Professional Development, Psychological Principles for Ethical Persuasion; Business Analytics

Credentials, Certified Analytics Professional; Life Insurance License (State of Texas)

Member, Texas Press Association

Volunteer Sunday School Teacher, Unity Church of Houston

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