Product Manager Marketing

Mark Lackey

Trabuco Canyon, CA Phone: 949-***-**** Email: **********@*****.*** LinkedIn:

linkedin.com/in/lackeymark

Objective:

Highly accomplished and innovative Product Marketing professional with over 20 years of experience driving growth and innovation in software solutions, security, and eCommerce. Proven track record in successfully leading cross-functional teams, crafting compelling product messaging, and executing go-to-market strategies. Adept at collaborating with product management, sales, and customer success teams to deliver world-class differentiated customer experiences. Passionate about revolutionizing commerce through AI-powered services. Professional Experience:

Future Product Manager - Print Scan Software, Wolf Security HP, Remote, CA May 2021 – August 2023

• Led cross-functional teams to define and execute go-to-market strategies for Print Security products.

• Collaborated with engineering and design teams to develop feature specifications aligned with customer needs.

• Conducted market research and analysis to identify customer needs and competitive landscape.

• Successfully launched a revolutionary Print Scan product, contributing to a 15% increase in user share within the six months.

Senior Product Manager IQAir, La Mirada, CA August 2018 – May 2019

• Strategic Branding: Developed and implemented strategic branding, external communications, and marketing plans.

• Segment Strategy Development: Led product marketing responsibilities for all customer segment products, defining and managing ongoing priorities.

• Market Analysis: Utilized consumer insights for market analysis, identifying growth opportunities and driving customer-centric product development.

Vendor Managed Inventory (VMI) Broadcom, Irvine, CA October 2013 – December 2016

• Cross-functional collaboration: Collaborated with cross-functional teams for key customer accounts, supply chain, engineering, and sourcing.

• Product Lifecycle Optimization: Maximized product lifecycle by tracking costs, supply plan, and road map of the entire product line.

• Pioneered innovative solutions to address supply challenges, fostering a resilient work environment.

Product Management Toshiba America, Irvine, CA May 2005 – Oct 2013

• Led end-to-end marketing programs to position Laptops as industry leaders through consumer insights.

• Drove sales growth by spearheading new product development initiatives based on consumer feedback.

• Collaborated with Sales to conduct thorough category analysis and create compelling in-store/online creative assets.

• Ensured consistent alignment between product vision, strategies, and organizational goals across multiple product iterations.

Key Skills:

- Product Management Leadership - Strategic Vision and Planning - Cross-functional Collaboration - Data-Driven Decision Making- Agile Methodologies - UI/UX Understanding - Marketing Technology – Jira Proficiency - Client-Facing Experience - Excellent Communication Education:

Bachelor of Science in Business Finance California Polytechnic Pomona, California 1994 Certifications:

- Agile SAFE Certified – Proficient in Agile methodologies for effective project management.

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