Social Media Marketing Communications

Angela Lechtenberg, APR angelalechtenberg

Columbia, MO 573-***-**** **********@*******.***

EXPERIENCE

Marketing Communications Manager Boone County History & Culture Center - Columbia, MO

Responsible for defining the Boone County History & Culture Center marketing communications strategies toincrease brand awareness, engage users on digital platforms like Facebook, Instagram, YouTube, and attract new constituents. Also responsible for developing and writing promotional materials to boost organization’s presence in the community. Also manages organization website and style and content integration with all company communications.

Marketing Communications Manager Learfield IMG College - Jefferson City, MO

Media planning, strategy and marketing for Learfield IMG College. Direct strategic digital media and marketing initiatives for state and national news networks throughout the midwest, including Missourinet, Radio Iowa, Brownfield Ag News network, as well as government clients and partnerships under Learfield Interaction agency. Create and activate brand awareness and engagement campaigns across digital channels through content development, distribution and media placement. Conduct market research, oversee activation of digital campaigns and management. Web strategy and development, data analysis and tracking, performance measurement and reporting to meet KPIs and client goals.

Director of Marketing and Brand Management The Premiere Group - Columbia, MO

Executive team lead, marketing, for 6 brands under Premiere, an affiliate company of EquipmentShare. Premiere Industrial Properties, Visionary Air, Premiere Industrial Equipment, Premiere Real Properties, Tiger Storage, & Erebor Ventures. Working in commercial real estate, construction, equipment rental, aviation, venture capital and self-storage industries. Responsible for the vision and strategy of Premiere and its subsidiary brands. Responsible for oversight and management of social media, websites, and marketing materials for all product lines.

Public Information Officer, External Affairs MO Local Government Employees Retirement System - Jefferson City, MO

Manage media relations, PR, online & print marketing for External Affairs for a $9 billion public retirement system. Coordinate & execute external relations campaigns, assist with legislative communications, education and outreach for LAGERS stakeholders. Editorial director and content manager for all LAGERS digital content.

Digital Sales/Marketing Manager Sinclair Digital Solutions / KRCG - Jefferson City, MO

Train and consult on digital and cross platform marketing solutions. Managed a staff of 7 account executives to market over 60 digital products offered by Sinclair Digital Solutions.

Interactive Director Zimmer Marketing and Communications - Columbia, MO

Manage a digital team that runs all online properties for Zimmer and clients. Includes online streaming/ podcasts, websites, social media, mobile marketing, e-commerce sites and graphic design projects. Responsibilities also included interactive marketing trainer, public speaker and consultant; as well as sales trainer and coach.

Social Media Manager

True Media (True Independent Holdings) - Columbia, MO

Coordinate and implement social media strategy for True Media clients. Plan, buy, manage and activate social media marketing campaigns. Community manager/voice of agency in all social channels. Editor and writer - TrueMediaBlog.com. Public speaker, social media trainer and educator. Internal communications, Public and media relations manager. Social media planner, buyer and campaign manager

EDUCATION

● Bachelor of Arts, History University of Missouri - Columbia, MO

● Bachelor of Arts, Communications University of Missouri - Columbia, MO

SKILLS

Adobe Creative Suite

Branding

Business Development

Community Relations

Copywriting/Editing

Data/Analytics

Digital Marketing

Email Marketing

External Affairs

Graphic Design

Journalism

Management

Media Relations

Photography

Public Relations

Public Speaking

Presentation

Social Media

ORGANIZATIONS AND INVOLVEMENT

●University of Missouri Alumni Association

●Hall of Fame Event Planning Committee

●Celebration of the Arts - City of Columbia Event Committee

●Women of Learfield Cultural Interest Group

●Certified Media Digital Marketing Consultant - Radio Advertising Bureau

●National Accreditation in Public Relations - (APR) Public Relations Society of America

●Inbound Marketing certified, Hubspot Academy

●Social Media certified, Hubspot Academy

●Content Marketing certified, Hubspot Academy

●President - Elect, Mid Missouri Public Relations Society of America

●Past Marketing/PR chair, Rainbow House Masquerade Ball fundraising event

●Past Marketing/PR chair, Board of Directors, Access Arts/School of Service

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