Social Media Associate Director

KIANA GILANCHI

New York, NY 732-***-**** *********@*****.*** LinkedIn

ASSOCIATE DIRECTOR

Strategic thinker with expertise in brand planning, marketing strategy, and campaign execution. Adept at managing celebrity talent and influencer campaigns, coordinating cross-functional teams, and optimizing e-commerce and social media channels. Proficient in preparing audit materials, developing comprehensive proposals, and analyzing campaign performance. Strong communicator with a talent for building and maintaining client relationships and facilitating seamless project activation. Committed to leveraging industry knowledge and innovative strategies to drive brand goals and maximize ROI. CORE PROFICIENCIES

Brand Planning Campaign Execution Celebrity Talent Management Client Relationship Management Market Research Social Media Management E-commerce Optimization Administrative Support Cross-Functional Collaboration Event Planning

Budget Management Contract Negotiation Project Management Stakeholder Communication Operational Efficiency TECHNICAL SKILLS

CreatorIQ Traackr Julius HYPR E-Score Tagger Microsoft Office PROFESSIONAL EXPERIENCE

United Talent Agency New York, NY 2022 to 2023

Marketing Executive, Entertainment & Culture Marketing Led brand planning initiatives for high-profile clients, optimizing and elevating brand entertainment strategies. Implemented comprehensive marketing strategies for clients, incorporating PR and advertising across cultural events, product placements, and talent partnerships. Spearheaded a Writer’s Room gifting program, establishing relationships with production studios for free placements and mentions in shows and films. Developed strategic ideation for branded original content, providing counsel for branded TV/streaming series. Coordinated cross-functional teams to ensure successful marketing campaign execution. Selected Accomplishments:

Secured and managed multiple brand partnerships including OOH advertising, digital campaigns, event sponsorships, giftings, and product placements.

Executed and oversaw 100 paid and added-value placements and integrations into TV, film, and music videos. Starpower New York, NY 2017 to 2022

Associate Director, Entertainment Marketing

Provided strategic guidance in celebrity, entertainment, and digital marketing to align with brand objectives and maximize impact. Collaborated with inter-agency teams (media, PR, creative) to ensure cohesive campaign execution. Analyzed campaign performance, prepared detailed recap reports highlighting key metrics and insights. Served as client relationship manager, maintaining strong communication and ensuring satisfaction throughout campaigns. Selected Accomplishments:

Developed and managed celebrity talent and influencer campaigns for Diageo brands: Captain Morgan, Baileys, and Seedlip, from briefing through execution.

Executed and managed talent partnership deals exceeding $7M. William Morris Endeavor New York, NY 2016 to 2017 Executive Assistant

Provided high-level administrative support as executive assistant to the Global Controller, Chief Accounting Officer, Finance Director, and VP of Global Technical/SEC Reporting. Prepared quarterly audit materials to ensure accuracy and compliance with regulatory standards. Coordinated complex schedules, meetings, and travel arrangements for senior executives, optimizing efficiency. Assisted in preparing and reviewing financial reports, presentations, and documents for senior management and board meetings.

Selected Accomplishments:

Contributed to global business growth and company expansion through strategic acquisitions. Digital Brand Architects New York, NY 2015 to 2016 Account Coordinator

Maintained an internal database for client contracts, tracking and managing over 36 client profiles. Coordinated meetings between brands and clients, collaborating with client managers to activate projects and achieve sales or brand awareness goals. Acted as a liaison between clients and brands, facilitating communication and assisting with bookings for smooth project execution. Evaluated brand project success through influencer impressions and social mentions analysis, providing insights for future campaigns.

Selected Accomplishments:

Conducted outreach and research, successfully signing over 50 new talents while maintaining records on current talent.

Assisted in developing over 150 brand proposals and paperwork, effectively matching talent to campaigns. Mixology New York, NY 2014 to 2015

Brand Coordinator & Lead Social Media Strategist

Created and maintained brand presence across multiple social media channels, ensuring consistent and engaging content to drive audience growth and interaction. Managed e-commerce and social channels, optimizing online presence and sales through targeted marketing strategies. Styled influencers via gifting partnerships, fostering strong relationships to enhance brand visibility. Coordinated samples and served as a stylist for photo shoots, aligning with brand aesthetics and campaign goals.

Selected Accomplishments:

Developed and executed social media strategies to increase brand awareness and engagement, using data analytics for con- tent decisions.

EDUCATION & CREDENTIALS

Bachelor of Business Administration in Marketing & International Business, 2014 Hofstra University

NOTABLE CLIENTS

Lyft

Piaggio

CocaCola

Ancestry.com

WeTransfer.com

Diageo Beverage Company Portfolio

Deutsch Family Wines

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