Ux Designer User Experience

Siddhi Durve

UI/UX Designer Product Designer Experience Designer

+1-313-***-**** San Francisco Bay Area, CA

*************@*****.*** https://linkedin.com/in/siddhidurve https://www.durvesiddhi.com/ Education

University of Michigan - Dearborn Dearborn, MI

Master of Science, Human Centered Design and Engineering (GPA - 3.88) Aug. 2022 – Apr. 2024 MIT Institute of Design Maharashtra, India

Bachelor of Design, Product Design (GPA - 7.43) Jul. 2016 – Jul. 2020 Experience

UI/UX Designer Jun. 2024 – Present

Rebecca Everlene Trust Company Remote

• Revamping an educational website for kids by conducting user research, usability testing, and developing wireframes and prototypes.

• Partnering with cross-functional teams to ensure design feasibility and business alignment.

• Developing a web application for a new product launch by conducting market research, creating personas, and designing high-fidelity mockups and prototypes using Figma. Information Ambassador Jan. 2024 – May. 2024

University of Michigan - Dearborn Dearborn, MI

• Managed Renick University Center’s Information Center, enhancing user experience by streamlining ID card production, effectively addressing user inquiries, and enforcing safety protocols. User Experience Designer Nov. 2020 – Jul. 2022

Tata Consultancy Services Limited Mumbai, India

• Collaborated with engineers to enhance the Design System and product experiences for 3 major b2b clients, increasing usability efficiency and achieving a 30% increase in brand consistency by standardizing typography and integrating elegant design solutions.

• Defined and implemented user personas, market analysis, affinity mapping, journey maps and scenarios to guide design decisions, improving the user interface by 75% for better navigation.

• Led a team to enhance HRMS modules in an agile setup to create high quality designs and conduct usability testing.

• Delivered over 50 high-fidelity prototypes and wireframes using Adobe XD and Figma, accelerating project completion rates and improving user experience. User Experience Designer Dec. 2019 – Oct. 2020

Iauro Systems Pvt. Ltd. Pune, India

• Crafted user-friendly experiences for a Food Delivery App, reducing user issues and boosting app engagement through systematic design thinking methodology, and enhancing user experience with usability testing and gamification.

• Developed and iteratively refined UI guidelines for the Digital Experience Team, maintaining a global UI Kit that increased design consistency by 35%.

• Coordinated minimal design graphics for social media, enhancing a creative and innovative approach, and facilitated over 5 workshops on Design Thinking and tools like Figma, UserZoom, Hotjar, and Optimizely, advancing practical knowledge for 25 participants

User Experience Design Intern May 2019 – Jul. 2019 We Design Code Mumbai, India

• Crafted a detailed brand style guide, standardizing visual identity and increasing brand recognition.

• Collaborated on UI/UX projects with a focus on usability, enhancing user satisfaction and engagement.

• Developed design concepts using Sketch and Invision, accelerating development timelines and improving functionality.

Skills

Design Skills: Wireframing, Prototyping, Visual Design, Information Architecture, Ideation, Typography, Sketching. Research Skills: User Interviews, Affinity Mapping, User Flows, User Personas, Story Boarding, Task Flow, Competitive Analysis, Heuristic Evaluation, Think - Aloud Testing, Usability Testing. Software Skills: Adobe XD, Figma, Photoshop, Illustrator, InDesign, After Effects, Premier Pro, Miro, Figjam, Jira, Sketch, Office 365, Fusion 360, Keyshot, Balsamiq, Axure RP, CSS, HTML, Python, Javascript. Projects at University of Michigan, Dearborn

Redesign Craigslist Figma, Lucid Sparks Jan. 2023 – Apr. 2023

• Evaluated and improved Craigslist’s usability by identifying heuristic violations, redesigning task flows with user personas, and creating wireframes and prototypes in Figma. Conducted usability testing to ensure enhancements. https://www.durvesiddhi.com/RedesignCraigslist

Research Paper: Challenges Faced by International Students Office 365 Jan. 2023 – Apr. 2023

• Secured IRB approval and conducted user research through interviews and surveys to collect qualitative and quantitative data. Analyzed the data, created an affinity map of challenges, and participated in brainstorming sessions to devise innovative solutions for identified problems. https://www.durvesiddhi.com/ResearchPaper-ChallengesFacedbyInternational Students Experience for Elderly Adults Riding in Fully Autonomous Vehicle Figma, Miro Aug. 2022 – Dec. 2022

• Researched correlation between caregiver emotional support and older adults’ adoption of automated vehicles through user interviews and data analysis. Iteratively designed and tested task flows, wireframes, and prototypes, presenting final project at UMTRI conference.

https://www.durvesiddhi.com/FAV

Research Paper: Electric Vehicles Office 365 Aug. 2022 – Dec. 2022

• Executed comprehensive research on electric vehicles through online resources, user studies, and auto-ethnography, synthesizing findings into a research paper titled ”Electric Vehicle - Future of Automotive Industry”. https://www.durvesiddhi.com/ElectricVehicle

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