Communications Manager Marketing Coordinator

Ginella Diaz Torrecilla

731-***-**** https://www.linkedin.com/in/ginella-diaz/ *********@*****.***

PUBLIC RELATIONS & COMMUNICATIONS LEADER

Trilingual — English Spanish French

Dynamic and results-driven PR and marketing leader with over 15 years of experience in developing and executing strategic communications initiatives. Proven track record in enhancing brand visibility, managing media relations, and driving integrated marketing campaigns. Skilled in crisis management, stakeholder engagement, and fostering positive brand reputation. Strong communicator with a keen understanding of market trends and consumer behavior, dedicated to achieving organizational goals through innovative PR and marketing strategies. PROFESSIONAL EXPERIENCE

COMMUNICATIONS MANAGER 2018 - 2024

Paul Davis Restoration, Jacksonville, FL

• Developed and implemented strategic communication plans across all business lines.

• Coordinated PR campaigns to enhance the organization's public image and led the social purpose committee.

• Created content for press releases, blogs, case studies, videos, email campaigns, print, and social media.

• Managed an internal communications platform, increasing efficiency by 50%.

• Monitored and analyzed online content performance, making data-driven decisions to enhance results.

• Produced a weekly internal newsletter, improving franchisor-franchisee communication.

• Led cross-functional teams to deliver projects while serving as a Brand Ambassador.

• Supervised the Marketing Events Leader, significantly boosting trade show presence by 50%. MARKETING COORDINATOR 2017 - 2018

Paul Davis Restoration, Jacksonville, FL

• Increased brand visibility through PR initiatives on online platforms and social media.

• Created marketing materials, including brochures and flyers, and distributed a weekly newsletter.

• Evaluated the annual online content strategy to ensure market alignment.

• Managed and executed targeted email campaigns, aligning with the strategic communication plan.

• Coordinated trade shows, conferences, and sponsorships while maintaining an accurate customer database. MARKETING SUPPORT COORDINATOR 2013 - 2016

Carrefour Jeunesse-Emploi Bourassa-Sauvé, Montréal, QC, Canada

• Created press releases and diverse media content.

• Produced engaging content for social media and the company website.

• Designed promotional materials, including brochures and videos.

• Established partnerships with local businesses and organized promotional events and annual job fairs.

• Managed marketing and communication campaigns across print and digital channels. JOURNALIST/HOST- RADIO & TV 2006 - 2016

CBC / Radio-Canada International, Montréal, QC, Canada

• Researched and reported on community-relevant events in English, French, and Spanish.

• Presented TV and radio shows, produced online short films, and managed social media pages to increase reach.

• Established strategic partnerships in Africa and Latin America to expand market presence.

• Managed marketing and communication campaigns across print and digital channels. EDUCATION & CERTIFICATION

Master of Arts in Communication (Université du Québec à Montréal, Canada) Bachelor of Arts (University of Las Villas, Cuba)

TECHNICAL SKILLS

Microsoft Office 365; Collaboration Software Tools; Virtual Communication Programs & Digital Marketing

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