Design System Lead Designer

Jian Du

+1-949-***-**** ******.***@*****.*** Sunnyvale, CA 94085 Linkedin.com/in/nickdu00

SUMMARY

Authorized to work in the US for any employer. 18+ years of experience in UX, brand and product design for B2B and B2C. Experienced product stages from 0-1, internationalization and 100+ million DAU. Led a design team of 300+ people and have the hands-on ability to be the lead designer in Start-up.

● Portfolio: Portfolio of Jian Du

PROFESSIONAL EXPERIENCE

UTA AI Sunnyvale, CA

Lead Designer 10/2023 - Current

● Craft mobile-first, cross-platform AIGC industry applications, pioneering innovative UX and Design System that integrate human-LLMs (large language models) interaction

● Collaborate closely with engineers and data scientists to use the best practices of atomization, prototyping and new tools to more efficiently and elegantly package the capabilities of LLMs into high-quality products that lead the industry

BYTEDANCE(TikTok) Mountain View, CA and Beijing, China Sr. Design Director 05/2021 - 07/2023

● Designed Lark/Feishu as a super app for teams, harvested a 1.4x increase in user satisfaction (4.9 stars on the App Store) and revenue surpassing expectations (4.5 stars on G2)

● Established a real-time design system from user feedback to experience measurement, end-to-end design flow, and growth design flow, incorporating over 10,000 feedback and improvement advices across 22 product categories

● Leveraged best practices from TikTok, Douyin, CapCut, etc., to improve teams efficiency and user experience, leading to the highest internal NPS (>90) and satisfaction (4.8) scores among 160,000 colleagues

● Contributed to strategic decisions for Lark's new brand, achieved >150% revenue growth and global customer orders from 127 countries

● Directed cross-functional team of product designers and leaders for Lark SaaS, driving overall team performance, resource allocation, and project management, fostering a culture of diversity, inclusion, and design excellence

● Lark Global Design, Integrated AI interaction based on LLMs into the design system, enabling real-time design across 7 language

TENCENT Shenzhen, China

Sr. Product Design Director 07/2017 - 05/2021

● Established a Tencent Healthcare Design System that spans platforms and user demographics, serving over 2 million DAU during the pandemic

● Developed the brand design system for Tencent Health from scratch

● Created the experiential link from industry healthcare information to offline services and chronic care, providing convenient services to >15 millions through end-to-end industry service design TENCENT Shenzhen, China

Sr. UX Design Director 07/2010 - 07/2017

● Elevated Tencent PC Manager's daily active users to over a hundred million through the strategic design of its unique selling point(USP) for the security toC product

● As Tencent's first designer in the security industry, led a 12-person UX team, responsible for the experiential and business design of all Tencent security products for both toC and toB

● Established and refined the Tencent Security brand, propelling it to a top 3 position among security brands in China

TENCENT Shenzhen, China

HCI Designer & UX Design Leader 07/2006 - 07/2010

● Led the creative and design processes focused on social products, encompassing the discovery, concept design, and launch phases of new projects. Established a comprehensive design workflow spanning desktop and mobile platforms.

● Drove user-centered design, usability research, high-fidelity prototypes and visual models are implemented to ensure that Tencent’s browsers, input methods, video players, QQ Show, QQ Space and other products have excellent user experience, and at the same time become the Industry best practices, most of which have over 100 million daily active users (DAU)

● Established and led three distinct functional teams (UX, design project management, design engineering), and provided mentorship to nurture designers and leadership capabilities SKILLS

● Design

User-Centered Design, Product Strategy Alignment, Prototyping, Usability Research, User Testing, User journey Mapping, Web Design, Brand Design, Design System, Visualization, AIGC

● Design Tools

Figma, Framer, Canva, Photoshop, Plotly, Dash

● Technical Skills

Python, C++,React js, SQL, Google Workspace apps, Amazon Web Services (AWS)

● Soft Skills

Project Management, Empathy, Communication, Self-driven, Critical Thinking, Growth Mindset LANGUAGES

Fluent in English and Chinese

EDUCATION

WUHAN ENGINEERING UNIVERSITY Wuhan, China

Bachelor of Engineering, Soft and Hardware Integrated Design, Graduated 2000

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