Social Media Strategy Intern

Pratha Bhatia

New York, NY +1-917-***-**** Linkedin Portfolio Medium ************@*****.*** WORK EXPERIENCE

MPATH AI New York, NY

Design Strategy Intern April 2024 – Present

• Designed and developed the MVPs for custom AI projects, ensuring a seamless and user-focused experience based on market benchmarking research and user behavior analysis.

• Conducted extensive usability testing, user interviews, and surveys to gather qualitative and quantitative data, identifying key user pain points and behavioral patterns. Created detailed user personas and user journey maps to represent diverse user groups and their interactions with the concept.

• Designed and executed comprehensive surveys involving 250+ participants to gather critical feedback on AI specific research, combining reinforcement learning from Human Feedback to extract key insights to inform UX and product decisions.

• Facilitated design workshops for internal stakeholders to understand business objectives and gather user requirements to deliver intuitive and impactful user experiences using techniques like affinity mapping and participatory design. Sune - Qurate Retail Group New York, NY

Product and Growth Intern May 2023 – February 2024

• Led the design of comprehensive website experiences, resulting in a 40% increase in user engagement and brand visibility. This initiative was part of a larger product roadmap aimed at enhancing user satisfaction based on user needs and aligning with strategic business goals and user pain points.

• Conducted diary studies and optimized A/B testing of marketing strategies, resulting in significant increase in app downloads and subscribers by 50% and 33%. These data-driven insights directly influenced product development and strategic decision-making by identifying trends and patterns thus increasing user satisfaction rates.

• Contributed innovative ideas and solutions like ‘Sune Brand Ambassador Program’ during the creative brainstorming process to enhance user experiences. These contributions were integral to aligning design strategies with overarching business and product goals.

Marico Limited Mumbai, India

Design Consultant & Creative Strategist November 2021 – August 2022

• Led the rebranding efforts for subsidiaries Pure Sense and CocoSoul, significantly enhancing their market presence based on user needs and personas, conducted market research to understand these personas.

• Managed the launch of 25 SKUs, ensuring comprehensive web visibility. Developed and implemented digital marketing strategies, including SEO, content marketing, and social media campaigns and used Google Analytics to monitor performance and make data driven adjustments.

Cover Story Promotions Remote

Co-Founder & Creative Strategist January 2021 – August 2022

• Developed and executed a comprehensive social media strategy, resulting in a 210% increase in engagement and a 27% rise in follower count across key platforms for over 20 clients, through tailored market research and competitor analysis and leveraging Google Analytics to monitor performance and optimize content.

• Re-launched the subsidiary MxS World (Leading Fashion Brand) across the web and all social media platforms, leveraging data-driven insights to achieve a 51% increase in web traffic and a 42% boost in social media mentions within 6 months by conducted user research and analyzing social media metrics to identify areas of improvement.

• Sourced and onboarded over 14 new clients within one year, contributing to a 59% increase in annual revenue. Developed tailored pitches and proposals and led user onboarding sessions and maintained client relationships, ensuring high satisfaction levels and fostering long- term partnerships.

The Wise Design Consultancy Mumbai, India

Graphic Designer & Creative Strategist September 2019 – April 2021

• Designed and managed social media strategies for 20 fashion labels, optimizing KPIs including engagement rates, follower growth, and reach, based on data collected by Google Analytics.

• Curated compelling content, imagery, and design strategies to increase brand visibility and engagement on social media platforms tailored to the user personas.

SKILLS

Research Skills: Qualitative Methods (Interviews, Contextual Inquiry, Concept Testing, Diary Studies), Quantitative Methods (Surveys), Hypothesis Design, User Behavior Analysis, Data Synthesis, User-Centered Design, Prototyping, Usability Testing, Design Thinking, Field Experiments.

Technical Skills: Adobe Suite, Jira, Figma, Microsoft Office, Google Suite, WSGN, Salesforce, Braze, Google Analytics, Tableau, SEO/SEM. Additional Skills: Market Research, Product Strategy, Product Management, Branding & Packaging, User Testing, Video Editing, Problem Solving, Brand Strategy, Client Management, Typography, A/B Testing, Visual Storytelling. EDUCATION

Parsons School of Design The New School New York, NY MS in Strategic Design and Management August 2022 – May 2024

• Winner of Good Interventions Design Exhibit 2023

• Amazon x Parsons Fellow

Savannah College of Art and Design Savannah, GA

BFA in Fashion Design September 2015 – August 2019

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