Senior Product Designer

Parnika Raskar

773-***-**** **************@*****.*** www.linkedin.com/in/parnikaraskar Portfolio: www.parnikaraskar.com WORK EXPERIENCE

User Experience Lead Ancile Inc Jan 2024 - Current

● Led the redesign of key product features for Producktive, a subscription-based SaaS platform, resulting in a 27% increase in user retention and a 13% decrease in bounce rates within the first 3 months of implementation

● Advocated for a user-centered design approach, fostering a culture of empathy and continuous improvement within the organization, leading to a 23% reduction in design rework and iteration cycles.

● Developed and maintained UX/UI design documentation and style guides, ensuring consistency and alignment with brand guidelines across all product interfaces Senior Product Designer Alaska Airlines (Photon Infotech) Oct 2022 - Nov 2023

● Transformed Alaska and Horizon Air's legacy VisOps system, boosting user satisfaction by 17% through enhanced flight scheduling operations efficiency

● Led the user-centered research and design of Alaska's AirtrAK app, catalyzing a shift for 4+ user groups towards proactive insights and expediting business results

● Collaborated with stakeholders, product managers and developers to ship user-centric, pixel perfect, and accessible user experiences

UI / UX Designer Design Everest Aug 2018 - Sep 2022

● Drove a 33% increase in Design Hub adoption by spearheading the UX design of a robust project management platform that simplified KPI tracking and metric analysis for project teams

● Prioritized feature development and drafted product requirements for cross functional teams to effectively communicate for product roadmap, status and vision to all stakeholders

● Worked closely with stakeholders, developers and CTO to enhance product features and meet business goals

UX Designer Infini Systems (acquired by Veefin Solutions) Dec 2015 - June 2016

● Led designs for leading healthcare and supply chain logistics mobile applications from concept to market with high-fidelity MVPs crafted for rigorous usability testing

● Conducted extensive user research, UX flows, wireframes and interactive prototypes using a mobile-first approach

Web UI / UX Designer iThink Infotech Sep 2014 - Nov 2014

● Reviewed client’s design, wireframed, designed scalable web pages to gather information quickly and effectively across multiple projects

● Managed cross-media projects involving branding assets, illustrations and UI designs using color theory, iconography and user guidance

Visual Designer Citadel Architectural Solutions June 2013 - Sep 2014

● Redesigned their website to deliver user-friendly and delightful experience by sketching concepts, wireframing and visual screens

EDUCATION

Masters in Human-Computer Interaction DePaul University 2016 - 2018 Bachelors in Computer Engineering University of Pune 2008 - 2014 SKILLS

Design: User Research, Wireframing, Interaction Design, Information architecture, User Interface Design, Usability Testing, Design Systems, Competitive Analysis, A/B Testing, Task flows, SUS Surveys, Contextual Inquiry, Heuristic Evaluation, Visual Design, Rapid Prototyping

Tools & Expertise: Figma, Sketch, Axure, Omnigraffle, Balsamiq, Adobe Photoshop & Illustrator, Miro, AI tools, Uizard, Attention Insight, Khroma, Design AI, Marvel, Maze, Midjourney, Agile, Jira,Optimal Workshop, Qualtrics, Data Visualization, self-starter, communicative, detail oriented, team player CERTIFICATIONS

Enterprise Design Thinking - Team Essentials for AI IBM May 2024 Enterprise Design Thinking Practitioner IBM May 2024 UX Design for Augmented Reality Interaction Design Foundation(IxDF) April 2024 UX Design for Virtual Reality Interaction Design Foundation(IxDF) April 2024

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