Business Development Product

PETER M. SENES **** Dover Drive, Lisle, IL *****

Cell Phone: 630-***-**** E-Mail: *******@*****.***

SUMMARY

Business Development Director, with the ability to drive category growth through successful sales/marketing strategies and unique customer programs. Proven track record of delivering sustainable growth, utilizing strong insight, then providing the direction and execution needed to ensure success.

Business Development Customer Focus Problem Solving

Relationship Building Strategic Planning Influence/Persuasion

Competitive Analysis Team Building New Product Development

BUSINESS EXPERIENCE

2011-9/30/23 Energizer Holdings, Inc. St. Louis, MO

National Accounts Manager, Lisle, IL

Directed Sales and management of the following brands: Armor All, STP, AC Pro, Energizer, EverReady, Rayovac,

California Scents, Refresh Your Car, Bahama Breeze, Nu Finish, and Lexol. Major retail account responsibilities

included O’Reilly Automotive, Target, Ace Hardware, True Value Hardware, Menards, Harbor Freight, Blain Supply,

and Mills Farm and Fleet. Most recently (5 years), managed the total domestic Distributor channel for all brands.

Achievements:

Successfully implemented 100% of multiple price increase initiatives over 3 years yielding over $3 million.

Consistently implemented new item placement with customers over 12- year period.

Achieved budget targets over the last 5 years ranging from 100% to 131%.

Directed multiple Manufacturers Rep sales groups in the placement and sales of Energizer products.

2009-2011 Trico Products, Rochester Hills, MI.

DIRECTOR OF SALES, Bartlett, IL

Directed sales and management of Trico wiper blades to NAPA Auto Parts and UAP (NAPA Canada). Annual sales exceeded $40 million.

Achievements:

Awarded 3-year commitment from NAPA as primary supplier for NAPA private label wiper blades. Annual volume exceeded $25 million.

Successfully negotiated the sale of deleted excess inventory to UAP in February 2010 from line review decisions made in April 2009 saving Trico $122,000.

2005 – 2009 TURTLE WAX, INC., Willowbrook, IL

DIRECTOR OF SALES – NATIONAL ACCOUNTS, Bartlett, IL

Directed sales and management of all product brands exceeding $26 million in revenue. Major account responsibilities included Advanced Auto Supply, Pep Boys, Canadian Tire, Costco Canada, Target, Sears/Kmart, Ace Hardware, and Rite Aid.

Achievements:

1st Quarter 2009: Advance Auto +33% to budget (53% vs. 2008), Canadian Tire + 6.6% to budget, overall key accounts +15% vs. budget.

2008 vs. 2007: Advanced Auto +7.2%, Canadian Tire +12.9, Target +50%.

Awarded company’s first ever premium 2008 Christmas Gift Kit business at Target yielding $1.7 million.

Placed 13 new items at Advance Auto for 2009.

PETER M. SENES Page 2

2004 – 2005 VECTOR MANUFACTURING, LTD., Ft. Lauderdale, FL

NATIONAL SALES MANAGER, Bartlett, IL

Directed all sales of a $50 million business unit, including strategic planning and brand management of portable power, lighting, appliance, and garage products to Wal-Mart, Target, and Sears. Led Wal-Mart and Target teams in new product development and vendor-controlled inventory management. Direct report to President/CEO.

Achievements:

Placed 21 new items for 2005 at Target, while transitioning licensed Rubbermaid, Vector and control brands Mobile Gear, and Durabuilt from a domestic to a direct import program.

Secured $1.5 million Competitive Line Review for licensed Rubbermaid products for 14-week primary end cap at Target.

Increased sales volume by 25% in Wal-Mart Automotive department under licensed Black and Decker brand.

2001- 2004 MEGUIAR’S, INC., Irvine, CA

DIRECTOR OF SALES – NATIONAL ACCOUNTS, Bartlett, IL.

Sales and management of Appearance Car Care chemical product line. Major account responsibilities include AutoZone, Target, Pep Boys, Sears, Kmart, BJ’s Wholesale Club. Ace Hardware, Tru Serv, Canadian Tire. Sales volume of $25 million.

Achievements:

Increased National Account Sales volume 26%

Closed largest transaction in company history with $3 million Target “Holiday Gift Kit”.

Placed 16 new items at AutoZone, resulting in the highest number of placements company-wide, and a 16% increase in volume.

Grew Kmart volume by 5% after Kmart Chapter 11 and closing 600 stores.

Increased BJ’s Wholesale volume 116% over prior year.

2000 – 2001 INTERMATIC, INC., Chicago, IL

NATIONAL ACCOUNT SALES MANAGER – WESTERN REGION, Bartlett, IL

Sales and management of Malibu landscape lighting and home protection and control products. Major account responsibilities included Costco Wholesale, Radio Shack, Fred Meyer, HomeBase, AAFES, and Albertsons. Sales volume in excess of $22 million.

Achievements:

Increased Western Region sales volume 24%.

Secured the single largest transaction with Costco for $8 million.

Increased Costco promotional business by 233% over the prior year, yielding $2.5 million in increased revenue.

Achieved a 30% increase with Radio Shack over prior year sales.

1997 – 2000 KIDDIE SAFETY PROCUCTS, Mebane, NC

MIDWEST REGIONAL SALES MANAGER, Bartlett, IL

Sales and management of Fire Extinguishers, Carbon Monoxide Alarms, and Smoke Detectors. Major accounts included Home Depot, Menards, Ace Hardware, True Value, Do It Best Corporation, Target, Sears and Walgreens. Managed and provided leadership to 11 manufacturer’s rep agencies. Sales volume more than $25 million.

Achieved a 26% increase over the previous year, leading the nation.

Led all other Home Depot regions with a combined 125% increase in Midwest and Southwest.

Increased Target smoke alarm business by 29% in 1998, and another 31% in 1999.

Won exclusivity in all major fall/winter 1999 promotions at Menards, yielding a 21% increase over prior year.

Secured a two-year exclusivity agreement with True Value, resulting in incremental business of $2.5 million.

Awarded $2 million smoke detector business at Ace.

EDUCATION

University of Arizona, Tucson, AZ

Graduated Eller School of Management, B.S. – Business and Public Administration - 1984

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