Marketing Coordinator Graphic Designer

Marcy O. Dorsey

Senior Marketing Coordinator Graphic Design Professional

VALUE PROFILE

Marcy Dorsey is an award-winning, innovative, and multi-faceted creative designer and marketing coordinator specializing in translating complex concepts into accessible, informative, and visually engaging human-centered design solutions. Skills include the following:

• Extensive graphic design experience and a diversified skill set that grows and adapts as technology advances and trends change focus.

• Fifteen years of proposal coordinator experience responding to RFPs and RFQs from public and private agencies. Tasks include preparing and submitting standard government/General Services Administration (GSA) forms, assimilating the credentials of key personnel, and creating state-of-the-art graphics, including flowcharts, organizational charts, data visualizations, and other proposal-related charts/illustrations.

• Hands-on knowledge of offset and digital printing, including file prep, pre-flight, and press checks.

• Inclusive leader, trainer, and team-orientated cross-functional collaborator. Work equally well as a team member and on self-initiated and individual contributor projects.

• Background in science, engineering, architecture, planning, landscape architecture, transportation engineering, and environmental regulation/protection. Designer/ illustrator/photographer for the world-renown University of Arizona Optical Sciences Center. Specialize in graphically illustrating highly complex ideas and systems.

• Preparation of visually compelling PowerPoint slide decks, infographics, and displays for public meetings, conferences, and interviews.

• Seasoned marketing professional equally comfortable with both digital and print platforms, developing email and social media campaigns using various tools, including CRM systems, SWOT Analysis, SEO, Cost-per-click (CPC), accessibility regulations, keywords, responsive design, and related skills.

EXPERIENCE

Senior Marketing Coordinator 2023 – Present

EPS Group, Inc., Phoenix, AZ

Responsible for a wide variety of marketing and visual design projects. Research, coordinate teams, and produce public, private, and federal proposal pursuits with winning results. Update and edit resumes as needed. Write non-technical copy and edit existing material. Produce cut sheets, marketing collateral, and qualification packages. Coordinate and provide information to outside firms when teaming for a proposal pursuit. Accomplishments include elevating the quality of the marketing department’s internal and external products. Design and format a series of marketing and proposal templates, update brand guidelines, and check existing materials for accuracy, formatting, and consistency. Senior Graphic Designer 2022 –2023

Rocky Mountain Information Network (RMIN), Phoenix, AZ Responsible for producing a monthly newsletter and various informational flyers to support law enforcement agencies in the Rocky Mountain region. Designed and executed an agency- wide brand refresh and a 21’ infographic mural depicting agency workflow. Accomplishments include winning, as part of a three-member team, the Employee(s) of the Month award in December 2022 for a well-received online series for law enforcement officers and their families to promote self-care and mental health awareness. Agencies are now using the series for internal officer training.

SOFTWARE EXPERTISE

• Adobe CC 2024

- Acrobat

- Illustrator

- InDesign

- Lightroom

- Photoshop

• Microsoft Office 365

- Excel

- PowerPoint

- Word

• Other Software

- Ad Words

- Adobe Firefly (Beta)

- Basecamp

- Constant Contact

- Figma InVision

- Flipping Book

- Google Analytics

- Mailchimp Emma

- Open Asset

- Sharepoint

- Teams

- Squarespace

- Shopify

- Vantagepoint

- Wordpress

CONTACT

INFORMATION

602-***-****

*****@******.***

marcyd.com

EXPERIENCE (CONTINUED)

Principal & Creative Director 2000 – Present

Marcyd. Creative Services, Phoenix, AZ

Responsible for all aspects of business development, management, and delivery of high-impact design services for corporate, non-profit, and small business clients. Services include logo design, branding, brochures, websites, conference materials, ad campaigns, signage, and photography. Accomplishments include delivering holistic campaigns, and dynamic content across multimedia channels resulting in numerous client and stakeholder accolades and positive ROI. Marketing Communications / Visual Designer 2012 – 2018 SWCA Environmental Consultants, Phoenix, AZ

Responsible for all design and brand identity for a US-based environmental consulting firm. Contributions included copywriting, editing, desktop publishing (DTP), websites, landing pages, e-commerce sites, cover design, photo manipulation and optimization, trade show graphics, asset management, and print production oversight. Produce Annual, Sustainability, and Corporate Social Responsibility (CSR) Reports. In-house photographer. Accomplishments include designing an award-winning corporate publication, effective marketing campaigns, dynamic presentations, and brand refresh guidelines. Senior Graphic Designer 2006 – 2008

Morrison-Maierle, Inc., Tucson, AZ

Responsible for client-focused proposal development, infographic design, DTP, content editing, team coordination, and ensuring submittal requirements are met. Accomplishments include recognition for the ingenuity and impact of multiple PowerPoint presentations and producing job-winning proposals. Senior Graphic Designer 1998 – 2006

Transcore, Tucson, AZ

Responsible for multiple creative services, including brochures, infographics, presentations, conference materials, photo renderings, and marketing collateral for a progressive transportation engineering firm. The proposal, RFP, and RFQ work included DTP, cover design, resumes, photography, and government contract forms. Accomplishments include photographing Transcore’s many offices, projects, and related subjects nationwide to create the company’s first marketing photo library. EDUCATION

• Bachelor of Fine Arts, University of Arizona 1987

• Certificates in Digital Marketing, UX Design, and UI Design, Brainstation 2020 AWARDS

• Employee of the Month (December) - Team award for education series 2022

• First Place Best External Newsletter for the National Society for Marketing Professional Services (SMPS) MarCom Award 2014

• First Place Best External Newsletter Arizona SMPS MarCom Award 2014

• Second Place External Newsletter ZweigWhite Marketing Excellence Award 2014

• Member of the Year Award - Women’s Transportation Seminar (WTS) 2004 MEMBERSHIPS & CIVIC ENGAGEMENT

• Rotary Club of Goodyear PebbleCreek - PR Chair, Webmaster, Volunteer 2021 - 2024

• Multiple non-profits - Creative Services 2012 - 2024

• American Institute of Graphic Arts (AIGA) - Member 1998 - 2017

• Women’s Transportation Seminar (WTS) - Communications Chair 2004 Portfolio and

References

Available Upon

Request

Updated July 06, 2024

ADDITIONAL SKILLS

• Adaptable

• Animation

• BFA in Fine Art

• Brand Development

• Collateral Materials

• Color Manipulation/Correction

• Content Creation

• Copywriting

• Critical Thinking

• Design Guideline Development

• Digital Collage

• Environmental Signage Design

• Event Coordination

• Federal Agency Proposals

• Freehand Drawing

• Freehand Illustration

• Ideation

• Instruction Sheets

• Isometric Illustration

• Mac and PC User

• Photo Retouch

• Photography

• Project Management

• Signage

• Template Development

• Trade Show Booth Design

• Vendor Management

• Website Design

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