Social Media Project Management
Resume:
George Mensah, MSc
Panama City, FL 324**-***-*** 0567 *******.*******@*****.*** • My LinkedIn
COMMUNICATION SPECIALIST
Dynamic and results-driven Internal and External Communication manager with 10+ years of experience in shaping narratives, building brand equity, and driving engagement. Adept at translating complex ideas into relatable stories that resonate with diverse audiences. Passionate about fostering authentic connections and amplifying organizational impact.
CORE COMPETENCIES
Strategic Communication Leadership Media Relations Brand Integrity and Voice Crisis Communication Digital Proficiency Data Analytics and Insights Copywriting and Content Creation Interpersonal and Listening Skills Public Speaking and Presentation Skills
TECHNICAL PROFICIENCIES
Strategic Communication Planning Media Relations Content Creation and Management Crisis Communication Social Media Strategy and Management Internal Communication Analytics and Reporting Digital Marketing and SEO Graphic Design and Multimedia Event Planning and Management Project Management Public Speaking and Presentation Scrum master Stakeholder Engagement Knowledge of Legal and Ethical Standards Public Relations Agile Methodologies
EDUCATION
Florida State University, Tallahassee, FL May 2024
Master of Science Corporate and Public Communication
Overall GPA: 3.575
Ghana Institute of Management and Public Administration (Ghana) June 2018
Bachelor of Science Project Management
Overall GPA: 3.88
Heriot-Watt University (United Kingdom) June 2013
Post Graduate Diploma Real Estate Investment & Finance
National Institute of Information Technology (Ghana) September 2003
Honors Diploma E-Technology Computing
Kumasi Technical University, (Ghana) December 2001
EXPERIENCE
FSU OFFICE OF STUDENTS AFFAIRS, Panama City, FL
Orientation Leader, Feb 2023 – May 2024
Led orientation groups, fostering strong interpersonal connections and providing effective communication to new students.
Participated in orientation events, showcasing leadership and public speaking skills to engage and inform attendees.
Provided information and support, utilizing excellent listening skills and strategic communication to address student concerns.
Prepared orientation packets, demonstrating attention to detail and content creation abilities.
GEEMENS ENTERPRISE, Accra, Ghana
Project Manager, Jun 2012 – Jan 2023
Managed project planning and execution, ensuring strategic alignment with company goals and optimizing resource allocation.
Coordinated stakeholders and facilitated cross-functional collaboration, achieving a 95% on-time delivery rate for high-priority projects.
Conducted property inspections and market analysis, applying data analytics to inform strategic decisions and enhance project outcomes.
Negotiated contracts and ensured legal compliance, demonstrating strong interpersonal skills and attention to detail.
Implemented internal communication strategies, enhancing team cohesion and proactive problem-solving.
GEOQUAYE (GEOPOWER) ENGINEERING, Edinburgh, Scotland
Head of Marketing / Project Manager, Nov 2009 – Jun 2012
Developed and executed comprehensive marketing strategies, leading to a 40% increase in brand awareness and a 25% rise in sales.
Led teams and conducted market research, utilizing data analytics to drive targeted campaigns and optimize marketing efforts.
Collaborated cross-functionally with stakeholders, aligning marketing initiatives with business objectives and enhancing media relations.
Managed projects and coordinated resources, ensuring efficient execution and reporting progress to senior leadership.
Spearheaded digital transformation, implementing advanced marketing technologies to enhance data-driven decision-making.
ULTIMATE FASHION, Edinburgh, Scotland
Marketing Officer, Sep 2007 – Oct 2009
Developed brand image through audience research, content creation, and strategic campaign management, increasing customer engagement.
Blended traditional marketing with digital expertise, promoting products and managing the company's online presence effectively.
Supervised workers and evaluated performance, demonstrating strong leadership and interpersonal skills.
Conducted market research to identify emerging trends, informing strategic marketing decisions and enhancing brand visibility.
Managed social media accounts, growing followers by 40% and enhancing media relations to boost brand awareness.
Higher National Diploma Estate Management
ADDITIONAL RELEVANT EXPERIENCE
Radio Educator/Counselor (main panelist) on social and academic issues, peer counseling, and religious-based discussions on SPIRIT FM 88.3(Kumasi) captioned THE LIVING FAITH June 2020 - Present
Radio Educator/Counselor (Main Panelist)KESSBEN TV and Radio, Kumasi
Program: Issues of National Importance (Voluntary) June 2021 – Present
FORUM FOR YOUTH DEVELOPMENT Speaker and Educationist June 2008 - 2022.
Missionary Volunteer World Venture (Oti Region, Ghana) June 2011 – June 2022
ACHIEVEMENT
Academic Excellence Award HONOR SOCIETY (Lambda Pi Eta) April 2023
CERTIFICATIONS
PMP Certification
Certified Scrum Master (CSM), June 2024
Contact this candidate