Art Director Project Management

Christiaan Gunther

www.christiaangunther.com 310-***-**** *****************@***.*** art director

https://www.linkedin.com/in/christiaan-gunther-3069226/ SUMMARY

Seasoned innovative professional, concepting and executing results-driven campaigns for global brands. 20+ years building and leading high- performing teams to deliver best-in-class creative, leveraging deep customer insights. Proven problem-solver with superb project management and analytical skills.

EXPERIENCE

Art Director Accenture Song/The North Face 11/2023 to 06/2024 Reduce reshoots by implementing new photo approval process and achieve a 4% reshoot rate versus 25% of previous season. Introduce product Giff animations to increase sell through of product for accessories by 5%. Spearhead diversity in casting to more accurately reflect brands global market and in turn forge an authentic connection with customers. Hire, train and maintain team of local talent to achieve best in class product photography while significant reducing travel budgets for out- of-town talent.

Refine lighting to more accurately showcase product in an aspirational way to increasing sell through by 5%. Develop tilted still product sets to increase shot count. Create style guide to maintain team standards and workflow to successfully capture 20 000 unique sku’s per season. Launch unisex styles for kids by concepting and executing dual gender comps for product landing pages. Implement marco detail shots for product to showcase product detail and increase sales while reducing returns. Initiate weekly crew meeting to maintain morale and empower teams resulting in better long-term performance. Partner with cross functional teams to find way to repurpose existing creative across multiple channels to guarantee and exceed ROI. Art Director Springtex International 06/2017 to Present Storyboard & direct factory video showcasing capabilities to global clients eliminating need to travel to factory resulting in 10% increase of local clients and 5% increase for international clients. Launch complimentary fashion trend reports for current and prospective clients increasing the value we offer to customers. Spearhead social compliance for factory for BSCI, WRAP and Bureau Veritas gaining customer confidence while elevating the “made in China” experience.

Elevate factory by creating seasonal add campaigns and lookbooks to showcase capabilities while appealing to luxury clients resulting in gaining more clients in luxury sector.

Develop in-house creative decks for editorial, e-comm and social media for multiple brands assisting in migration from B2B to D2C resulting in increasing brand sales while elevating factory services. Creative lead and producer in brand shoots streamlining delivery of assets to shorten lead times enabling brands to go to market faster for higher volume sales at full price.

Art Director BCBGMaxAzria Group, Los-Angeles 01/2014 to 05/2017 Lead migrating all brands to e-commerce including BCBG, Runway and Herve Leger resulting in less reliance on traditional sales model and building company’s D2C network resulting in sale increasing from $10 million to $60 million annually. Create BCBG influencer platform showcasing prominent infuencers to empower woman while forging a strong connection with brand and resulting in an increase of sales of featured product. Create new image approval process to shorten production time and enable brand to sell more product at full price faster. Oversee construction, staffing as well as training for in-house photo studio resulting in significant savings and more creative control. Creative lead on project collaborations with Mattel, AMEX, OPI, Bravo to increase brand awareness and off-set budget by creating partnerships and sponsorships for corporate initiatives. SKILLS

Business Analysis Project Management Concepting & Production Adobe Creative Suite Art Direction Video Production

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