Marketing Operations Specialist

PAUL SALGUERO

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PROFESSIONAL SUMMARY

Seasoned Marketing Operations and Field Marketing Manager with 5+ years of extensive knowledge in a variety of Marketing-related atmospheres.

Main interests lie in pipeline generation, top of funnel leads/pipeline acceleration and converting MQLs to SQLs, aspirations to collaborate within a company to develop lead generation, convert into revenue gen and ROI in a repeatable pattern for continued success. SKILLS

Critical Thinking

Onboarding Design

Resource Planning and Scheduling

Strategic Planning

Logistics Management

SEO (via Google Analytics)

LinkedIn Campaign Manager

Salesforce

Marketo

Hubspot

Wordpress

PowerBI

WORK HISTORY

09/2023 - 02/2024

Field Marketing and Operations Specialist

WebEx (Cisco) - Roseville, CA

Campaign, Opportunity and Campaign Hub creation, organization and collaboration for dynamic, burgeoning department

24-hour turnaround on inbound tasks, resulting in 95% increase in Lead delivery to Sales. Collected, arranged, and input post-event registration information into CRM database systems with 99% accuracy.

Developed and updated pre-existing tracking spreadsheets, creating reduction in errors/discrepancies and freeing bandwidth for colleagues

Tracked and analyzed reports to determine needed improvements, influence in decision making and quarterly budget strategy

09/2022 - 04/2023

Field Marketing Manager

Megaport - Roseville, CA

Created and executed Lead Gen programs to reach buyers and influencers based on persona profiles and specific addressable markets.

Utilized variety of campaigns (Content Syndication, Programmable Ad Display, LinkedIn ABM, Live Events etc.) to generate Leads for Sales Team. 100-250 weekly inbound Leads needed for regional Sales Roseville, CA 95747 510-***-**** **.********@*****.*** triage/best practice instruction.

Responsible for smart campaign architecture within Salesforce and Marketo CRM programs to document, sync and report Lead intake. Work closely with Sales Ops and Marketo Admin to QA issues and ensure clean data is being represented via KPI reports and dashboards. Adjusted marketing strategies based on feedback and effectiveness of previous campaigns. Maintains correspondence with Vendors, Sales, other internal Marketing teams to sustain unified voice and direction for success.

04/2019 - 09/2022

Field Marketing Manager and MOPS Lead

LDM - Roseville, CA

Marketing Operations Support, Content Writing and Field Event Marketing. Marketo/Salesforce/Hubspot instance management, including email campaigns, drip marketing funnels, lead scoring, landing pages, SEO and ABM. Companies range in variety of industries, including Rimini Street Nikkiso, Reputation, Health Markets, 4insite, Salesforce and RingCentral. Developed comprehensive paid ABM campaign resulting in 100 new MQLs and over 600 warm leads in 4 months.

CRM system (SFDC) supervision responsibilities include report generation, uploading qualified leads from Sales and providing analysis as needed. Services provided for Nikkiso, Rimini Street and RingCentral. Field Marketing logistics include working with Sales Directors, Vendors and Tradeshow Organizers to ensure event success for Rimini Street, Persistent and RingCentral. Previous vendors include PGA, MLB, NBA, Xtreme Xperience, iFLY and others. Tradeshows organizations include Evanta, EFM, HMG, Argyle and others. Capable of training, producing work instructions and provide ongoing education for clients/staff. 05/2018 - 04/2019

Product Surveillance Representative

Allergan Inc - Pleasanton, CA

Responsible for maintaining and investigating 100+ reported clinical case workload Executed outreach with patients and treatment offices required for triage, analyze treatment event information, complaint classification and determining proper procedures for execution and closure Timely maintenance and diligent follow up required in keeping up with constant inbound workload. 11/2016 - 04/2018

Customer Support Specialist

Allergan Inc - Pleasanton, CA

Responsible for processing 30-50 daily sales orders for medical equipment, warranties, supplies, and consumables while maintaining open communication with nationwide sales staff via phone and email Salesforce CRM abilities needed for comprehensive and organized documentation between various applications and toolbar options.

Required to work with multiple departments including Finance, Shipping and Brand Loyalty to provide prompt, high level service in fast-paced environment. 05/2016 - 11/2016

Consumer Support Representative

Zeltiq - Pleasanton, CA

Direct-to-Consumer program, managing over 15 calls per day to consult pre-patients and establishing clientele for CoolSculpting treatment via telephone and email. Assistance in administrative measure with Co-Op program, managing advertisement with practices, by reviewing pre-approved documents and submissions.

07/2014 - 04/2016

Customer Support Representative

Swagelok Northern California - Fremont, CA

Inside Sales, Technical Support and Account Management role for valve and fitting company Worked in collaboration with Sales in order to meet quarterly profit earnings. 100% goal completion during all 8 quarters.

Responded to customer inquiries and provided technical assistance via phone, email and in person Fluent in inventory database program and digital product organization EDUCATION

General Education

San Francisco State University - San Francisco, CA Arizona State University - Tempe, AZ

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