Senior Research Analyst User Experience

DAILENY GUERRERO

New York, NY 315-***-**** ***************@******.*******.*** LinkedIn

SUMMARY

Trusted qualitative user experience researcher with 3+ years of experience leading research methodologies (e.g., usability studies, contextual inquiry, and surveys), leveraging storytelling to deliver strategic insights to Fortune 100 clients. EDUCATION

MEMORISELY UXR BOOTCAMP (2022) – Certificate October 2022

● Spearheaded a 90-hour usability study on the Smiling Minds app to identify optimizations for meditators. HARVARD UNIVERSITY, Cambridge, MA Graduated May 2021 Master’s in Education in Technology, Innovation, and Education

● Gathered insights into the needs, attitudes, emotions, and behaviors of teens and young adults using qualitative research methods. Presented insights to executives at Sesame Workshop & FableVision. BARNARD COLLEGE OF COLUMBIA UNIVERSITY, New York, NY Graduated May 2020 Bachelor of Arts with double major in Economics & Social History and Spanish

● Utilized quantitative research methods to obtain a strong grasp of consumer behaviors and business factors. QUALITATIVE USER EXPERIENCE

SENIOR RESEARCH ANALYST at MarketCast (Agency), New York, NY August 2021 – July 2024

● Built and managed relationships with clients across 40+ projects as part of the Tech & Gaming team, developing an understanding of their business and marketing objectives, while ensuring projects were completed on time.

● Moderated 150+ in-depth interviews to address Content Creator’s need for algorithm transparency at a top social media platform, driving the development of 3 gen-AI features, and receiving client praise for strong storytelling.

● Supervised 5 analysts in executing concept tests and drafting strategic reports, empowering them to independently own research project components and fostering their growth into senior-level positions. Projects

● Led 5 immersive ethnographic research in the respondents’ communities for a beverage company, translating insights into technical specs & product/package attribute recommendations that influenced marketing strategies.

● Drove $94M box office success after analyzing large data sets (age, market, gender, trailer content) to identify the core audience of the award-winning film The Woman King, informing strategic trailer and music optimizations.

● Analyzed 7,000 data sets on teens across 4 markets to create tangible artifacts (e.g. personas, customer journey maps, opportunity maps) for a social media company, sustaining their position as one of the top 5 social apps.

● Co-authored a report for a major music streamer using market sizing & data analysis to identify 21M Latinx reach & Latin as the fastest-growing genre (+29% YoY). Sustained client's position as #1 streamer for Latinx.

● Revealed ad engagement increases by 68% when representation is shown after analyzing 100 Spanish-language ads. Presented strategies to the ad client, outlining how their advertising can reach thousands of users. SKILLS

CORE SKILLS: Field Studies Usability Testing Concept Tests Ethnography Online Experiments TOOLS: UserTesting Figma Google Analytics Adobe Creative Cloud Recollective Diary Studies LANGUAGE: Spanish (Native)

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