Motion Graphics Art Direction

LUIS F. MORALES

Email: **********@*****.*** Phone Number: +323*******

Motion Graphics / Art Direction: www.freddymorales.tv UX/UI DESIGNER MOTION GRAPHICS DESIGNER

Emmy, Promax, and New York festivals Award Winner, Energetic and Creative Visionary Leader offering over 13 years of demonstrated expertise in translating all aspects of brand and production into the final product. A People-Focused, Goal-Driven UX/UI Motion Designer with 10+ years' experience in Senior Leadership Roles, Entrepreneurial, UX/UI Design, Motion Graphics, Animation, Prototyping, UX Research, Interaction Design, Video Compositing, Editing, Motion Design & Graphics, Visual Design, Animation, Typography, Color theory, Image editing, 3D Modeling, animation and render, Style Design & Layout, and Art Direction, while working in the Entertainment Industry. High organizational and executive management ability, budget management, and team decision-making skills — possess a superb record of professional achievement, work ethic, and positive attitude. Excel in a challenging and deadline-driven environment. Excellent communication, presentation, negotiation, and time management skills, with the ability to see the big picture and understand details. Excellent written and communication skills in English and Spanish.

KEY AREAS OF EXPERTISE

• UI/ UX Design & Integration • Operation Management • Quality Assurance & Control

• Motion Graphics and Art Direction • Animation/Brand Management • Process Improvement/Storyboard

• Conceptual Art & Storyboarding • Strategic Planning • Research/Intelligent Gathering

• 3D Modeling and Animation • Team Management • Alliance/Partnership-Building CAREER HIGHLIGHTS

● Strong understanding of the effective use of color and composition

● Proven skills in UI UX application design through portfolio (www.freddymorales.tv / www.luixr.com)

● Deep understanding of fundamental visual design disciplines (typography, iconography composition, color, composition, layout, etc...)

● 14+ years of significant experience in using Adobe industry-standard applications – Photoshop, Illustrator, Acrobat, After Effects and Premiere

● Strong design skills including the creation of UI layouts, information design, application design, typography, 3D animation, modeling, and design

● Proficiency in design tools such as Adobe Premiere, Adobe After Effects Cinema 4D as 3D X-particles, Photoshop, Illustrator, etc… Working knowledge of Sketch, Invasion, Google Sheets, Draw, Slides, Docs, and Mocha

● Excellent time-management, multi-tasking, and communication skills. Capable of juggling multiple projects and related complexities at the same time

PROFESSIONAL EXPERIENCE

Motion Designer / Art Direction / UX/UI Designer December 2009 - Present Independent Contractor

● Create all branding for clients, including logos, business cards, invoices, mockup designs, website design, and style guides, while translating business requirements into visual elements.

● Produce, develop, and design motion graphics for industry-specific clients that include sports arenas, planetariums, and entertainment companies.

● Create both print and motion graphic packages using After Effects, Illustrator, Photoshop, and InDesign.

● Work with clients to create an intuitive user interface that is cutting edge and easy to use. CLIENTS/PROJECTS ACCOMPLISHED

■ Motion design and animation at Discovery Channel Aug 2021-Present

■ Motion design and animation for Oculus Rift and Facebook gaming ( Laundry Agency ) promotion March 2020

■ Motion design and animation for Google Chrome ( Grow Agency )promotion February 2020

■ Toy Robot, Peacock ( NBC ) design and animation for the new streaming service of NBC. December 2019

● Design for Oculus Rift S commercials., Ayzenberg, Pasadena, CA September 2019

● Motion design projection mapping for The National WWII Museum, Mousetrappe, Burbank, CA Aug - Sept 2019

● Motion design Microsoft Event. Intel CES, Los Angeles, CA December 2018

● Motion design Microsoft Event. Microsoft Ignite, Los Angeles, CA September 2018

● Motion design Cross-helmet commercial. Cross-helmet, Los Angeles, CA October-2018

● Motion design Rage Video-game. Nathaniel Howe Studio, Los Angeles, CA Oct -Nov 2018

● Motion title design. Deluxe Entertainment Services Group, Burbank, CA January 2017

● Design and animation Intel's 2017 CES presentation in Las Vegas. Intel Corporation, SF. CA December 2016

● Motion design for documentaries, TV, and show promos. Imaginary Forces, Los Angeles, CA November 2016

● Motion design for Fuse TV promos. Fuse Media Inc., Glendale, CA Sept- Oct 2016

● Design and animation of movie titles and marketing for video games, Buddha Jones, Los Angeles, CA June - Aug 2016

● Animation for Calvin Harris ft. Rihanna - "This Is What You Came For" video clips. Baked FX, LA., CA May 2016

● Design and animation for TV and screen advertising. Skechers, Playa Vista, CA April - May 2016

Design and animation of shots for commercials, Internet content/ TV promotions. Digital Kitchen March 2016

● Design and animation of TV spots and 3D court projection mapping. The Famous Group, LA., CA March 2016

● Design and animation of shots for Time Warner Sportsnet Channel. Color Movie, Los Angeles, CA Feb - March 2016

● Animation for TV shows and ad commercials, working with clients; AMEX, Discovery Channel

● Radley Studios, Los Angeles, CA Aug 2015 - Jan 2016

● Design and animation for TV shows and campaigns, NBC Universal and CMT. Houndstooth, Los Angeles, CA Feb - Aug 2015

● Design and animation for campaigns and companies, NFL, Disney, and NAACP awards.

● Big Machine, Los Angeles, CA Jan - April 2014

● Animation for Time Warner promo campaigns. WeareRoyale, Los Angeles, CA December 2014

● Design and animation for Discovery Channel TV promo campaigns. Radley Studios, Los Angeles, CA June - Aug 2011

● Animation of and concept art shots for pitched video games. PlayStation, Los Angeles, CA January 2011

● Design and animation of TV promos and 3D court projection mapping for NHL, NBA, NFL, etc.…

● The Famous Group, Los Angeles, CA Aug - Oct 2010

● Animation for Bravo, Oxygen, One by one TV promos, and American Idol 2009 & 2010.

● Buster Design Group, Los Angeles, CA March - Dec 2009

● Art direction and animation for video games campaigns working for Disney and ESRI.

● Artifact Studios, Los Angeles, CA June - Nov 2013

● Art direction and animation for top video games in the industry as Batman and The Walking Dead.

● Motion Designer/Art Director, Ayzenberg, Pasadena, CA Oct 2012- March 2016 AWARDS & KEY ACHIEVEMENTS

Lead Animator and Video Compositor

Emmy Awards, Daily Special Promo "James Franco" Buster Design Received a Promax Award for Animation and design for channel one Operation Christmas / Lead Designer and Animator

New York Festivals World Medal

EDUCATION

UX/UX Design Immersive 2018 - 2019

GENERAL ASSEMBLY, LOS ANGELES, CA

C4D Workshop 2009

ART CENTER COLLEGE OF DESIGN, PASADENA, CA

3D Max Digital Workshop 2004

PONTIFICIA UNIVERSIDAD AVENIR, BOGOTÁ, COLOMBIA.

3D Max and Digital compositing 2005

NASKA DIGITAL, BOGOTA, COLOMBIA.

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