Business Development Social Media
Resume:
Fernando D’Elia Jr. (MBA)
Focus of Interest: SALES – MARKETING – ACADEMICS
QUALIFICATIONS SUMMARY
Industry-leading data driven focused senior professional with 15+ years’ experience in all facets of sales, marketing, operations, business development, management, and leadership. Skilled at managing teams, developing people, operational efficiencies, and cultivating key accounts. Expert problem-solver and big picture thinker with analytical instincts and adept in process delivery, team collaboration, system/protocol enhancements, identifying growth strategies, building relationships, and strategic planning. Other core strengths include:
Entrepreneurship building and growing businesses within larger organizations consistently delivering net revenue gains.
Sophisticated knowledge of and experience with ERP and CRM technology software platforms and solutions.
Experienced in leading a Digital Advertising, Marketing, and SaaS sales team.
Align with complex buying processes, RFP bid processes, and contract negotiations, with sales operations, demand generation, RFP response team, and sales training integrated to support goal attainment.
Experienced sales trainer and experienced facilitator of a proven sales training program.
Managed, hired, trained and led multiple sales teams.
New product and service development creating additional revenue streams.
Ability to work across and communicate within organizational, stakeholder and cross-generational populations. AREAS OF EXPERTISE
Acquisition Strategy Brand Management
Business Development & Sales Program Implementation
Crisis Management Social Media / Web Design
Manage to Results & Metrics Negotiation
Digital Marketing Process & Training Design
Salesforce / CRM Systems
Microsoft Office Suite / Adobe
Technology Application Analysis
New Business Development
PROFESSIONAL EXPERIENCE
Giesecke+Devrient
Career Highlights:
Cultivating relationships with executive decision makers
Discovering client business strategy and goals
Developing sales strategy that aligns with client's business
Collaborate on multi-million-dollar RFP tenders
Collaborate with international sales executives for local market strategy
Increase revenue of accounts
Build and foster contacts with senior key decision makers in Canadian market
Articulate complicated product processes and business value to senior stake holders
Provide scope, strategy, and context of project to multi-department teams Notable Achievements:
Forecasted projections for managed portfolio of clients to 104% of actual and achieved no short runs or deficits
Increase revenue of accounts achieving all SLA requirements 2 years in a row Rogue Gallery Media Inc. (Mississauga, ON)
Career Highlights:
Industry specific projects to Improve and manage company branding, increase client engagement and communications with creative social media, email, mobile or local marketing campaigns. Senior Account Executive August 2020-Present
Digital Marketing Manager December 2019 - Present
647-262--9779 *****@******.***
https://www.linkedin.com/in/fernando-d-elia-jr-mba-1149782b 2 P A G E
Coordinate content platforms such as website landing pages and blogs, and build frameworks for POE and social media content campaigns.
Primary functions for clients was SEO/SEP and display advertising. Industries included Mining, Biotech, Pharma and Entertainment.
Full marketing program implementation, build, execution, and measurement.
Developing in partnership with major channel partners, agencies and tech firms, best practices and strategies focused on specific goals.
Major systems knowledge includes, Agile, Adobe CMS, Facebook, Google, Hootsuite, Salesforce and email systems employed with long standing database mining and client acquisition goals as primary focus. Notable Achievements:
Was crucial part of Digital marketing campaigns and Investor relations awareness programs for 3 major mining companies and two oil and gas firms in BC, ALB, and Ontario
Built investor relations marketing campaigns for top biotech firms in Ontario. Mi5 Print & Digital Communications (Mississauga, ON) Career Highlights:
Responsible for the migration of new clients acquired into new system.
Responsible for B2B sales and business development.
Developed and established brand into Ontario market
Rrecapturing business with high net-worth enterprise clients and client retention.
Presented FRP & RFQ for Fortune 1000 Companies.
Notable Achievements:
Achieved 78% retention rate of clients acquired firms RFP/RFQ.
Major clients acquired include Canadian Tire, Lowes, Sysco Foods Majors, Pizza Pizza, Mattamy and Greenpark. VantageWire.com / Equities.com (Toronto, ON)
Career Highlights:
Responsible for the Development of Channel partnerships with Investment Bankers Capital traders.
Recruitment and training of expanded sales team.
Full Marketing Program implementation, build, execution via agencies and full project oversight including full analytics reporting system ROI reporting.
Responsible for developing full tier digital marketing programs with social media deployment and traditional content avenues.
Notable Achievements:
Cultivated sales of $1M in 9 months based on strong relationships with major accounts.
Harvested leads from social media marketing initiatives I created via Facebook, LinkedIn and Twitter with targeted messaging and hashtag specific trending.
Full Marketing Program implementation, build, execution via agencies and full Project oversight including full analytics reporting system ROI reporting.
Introduced SaaS cloud-based platform and IR/PR dashboard record sales subscriptions to multiple verticals.
$3.7M in Y2.
Established 5 Regionals Offices in 4 Provinces and Developed sales/marketing plans for each unique region leading to first year sales of $11M climaxing at $26M after 4 years.
Achieved record sales in multiple markets (up to 40% sales growth and 31% margin increase).
Reduced annual purchasing costs 8.5%. Increased deliverables by 35%, Reduced Marketing cost by 40%.
SaaS Cloud Content Distribution software platform dashboard to 45% of market share. Stockouse Publishing (Toronto, ON)
Career Highlights:
Drove sales growth through a strong focus on customer service, client relations, and teamwork.
Senior Sales Executive that built area sales from 100k to 2.7million in 2 years.
Established leading presence in digital ad market in Toronto and eastern Canada. Notable Achievements:
Presidents Club 2010 - $3.8 million in digital ad sales. Director of Customer Experience (Contract) June 2017 – October 2018 Vice President – Eastern Sales January 2012 – April 2017 Senior Account Executive / Marketing Specialist February 2009 – December 2011 3 P A G E
Presidents Club 2011 - $4.1 million in digital ad sales.
Awarded 3 “Top Sales Producer” awards. Ranked #2 out of 14 sales associates nationwide.
Launched new client marketing program developed with social media focus to enhance lead generation and sold $1M in first year.
Established brand and Large Client Base (47) in largest Canadian Market with sales of $1.8M.
Quota attained 3 years in row, Y1 160%, Y2 220%, Y3 190% to plan. Laser Networks- Xerox (Oakville, ON)
Career Highlights:
Instrumental in developing new lead tools via social media and web interface.
Increased and grew sales engagement via apps.
Achieved inside sales and new highs in targets for qualified appointments.
Extensive online/phone sales with B2B and cold calling. Notable Achievements:
Achieved Ontario territory sales of $5.9 million in annually.
Account Manager (132 appointments Booked, $900K generated sales)
Awarded “Sales Generator of the Year”. Ranked #1 out of 8 sales associates nationwide. TEACHING LEADERSHIP
Metalwoks Institue Media Arts College (Mississauga, ON) CMS Systems – Full Marketing – CMS aggregation – Brand Development – Digital and Social Media – Foundations of Marketing, Digital Media History
Centenial College (Toronto, ON)
International Business – Social Media – Digital Media – International Trade – Communications Lambton College - The Business College (Mississauga, ON) Product Marketing – Brand Development – Digital and Social Media Marketing – Target Marketing – Business Ethics – Business Communications – Business Plans
ILAC (Torono, ON)
Product Marketing – Brand Development – Digital and Social Media Marketing – Target Marketing – Business Ethics – Business Communications – Business Plans
EDUCATION & HONORS
Masters of Business Administration (MBA) in International Management Bocconi University – Milan (Italy)
Bachelor of Arts - (Honors) Political Science
University of Western Ontario – London (ON)
Bachelor of Arts - (Honors) Media, Information & Techno culture University of Western Ontario – Huron College - London (ON) Certificate - E-Commerce, Graphic Design & Web Design OCAD University – Toronto (ON)
Xerox Business Sales Program
Toronto (ON)
Account Manager May 2007 – November 2009
Marketing Professor (Contract) August 2017 – August 2021 Marketing Professor (Contract) May 2017 – April 2020 Marketing & Business Professor (Contract) September 2020 – Present PPresent
Marketing & Business Professor (Contract) September 2020 – Present PPresent
Contact this candidate