Business Development Sales Executive

LISA REID

Milton, GA *****

********@*********.*** / 404-***-**** / https://www.linkedin.com/in/lisa-reid-05a31b/

linkedin.com/in/lisa-reid-05a31b

Technology Sales Executive with 20+ years of strategic experience in selling Technology Solutions and Services. Track record of meeting company objectives through consistent quota achievement and organized practices. Adept at working under pressure and adapting to new situations and challenges to enhance the organizational brand. I've worked with organizations of all sizes across multiple industry verticals. I'm an effective communicator building long-term strategic relationships that enable my ability to engage and influence diverse stakeholders. Excellent interpersonal skills. Proficient in developing and applying advanced marketing, prospecting, and merchandising strategies to accomplish sales goals and branding objectives.

Pipeline Development: Hunter and Farmer

Strong written and oral Communication

Proactive Problem Solver

Work well in fast-paced Environments

Ambitious and Self-Driven

Strategic Sales Processes

Market and Competitive Analysis

Consultative and Relationship Building

Customer retention

Account Management

EXPERIENCE

Business Development Associate / McKinney Insurance Agency 4/2024 -Present

Represent Georgia for Property & Casualty Insurance and offer various solutions to help you protect what matters most. The agency was established in 1981 and winner of hundreds of awards, including Hall of Fame.

Career Break: 8/2023 -3/2024

With my husband's new job schedule traveling weekly, I needed to make a career change that is more flexible and doesn't require travel. My 8th-grade son had shoulder surgery that required Physical Therapy three days per week during work hours. My most recent position hired me as a Business Development Representative which immediately changed to Project Management for Compliance Audits. Unfortunately, I have no experience in this area, and very little internal training was provided. Sales is my passion and is what I excel in with consistent quota achievement throughout my career.

Business Development Manager / CyberGuard Compliance - Milton, GA 05//2023 – 8/2023

CyberGuard Compliance specializes in custom IT Security attestations, compliance, and certification services.

Identified, negotiated, and secured a large opportunity with a publicly traded company to transfer business from another vendor to CGC.

Maintained open and ongoing communication with clients to meet needs and expectations.

Led projects for increased productivity.

Competitive landscape research to help gain market share.

Collaborated with internal teams for the successful execution of projects.

Account Executive / PRAXIS Technology Escrow - Milton, GA 01/2021 - 04/2023

Technology Escrow Agent protecting IP, software source code, and critical data to advance business continuity plans for end-users while protecting intellectual property for the owner of the Technology.

140% of quota in my first year

Built effective marketing campaigns and spearheaded new collateral initiatives and website updates that increased inbound leads by 22% and improved SEO by 12%.

Advised customers on best practices regarding product usage or maintenance procedures.

Developed sales pipeline by cold-calling, canvassing, and obtaining referrals.

Maintained updated knowledge of changing industry, standards, and trends related to accounts.

Excellent verbal skills to engage customers in conversation, effectively determine needs and requirements, and relay solution value.

Studied and researched competitive landscape and emerging technologies to position the brand in the marketplace.

Analyzed customer data to develop targeted campaigns that increased customer loyalty and retention rates.

Developed and implemented a comprehensive sales plan to increase revenue in assigned territory.

Business Development Manager / Cybriant - Johns Creek, GA 01/2019 - 01/2021

Managed Security Services and Risk Assessments

Spearheaded a new Business Development initiative for the Education sector.

Designed sales collateral and marketing campaigns to support the development of new sales opportunities.

Gathered and analyzed business, market, and competitor information for designing a strategic marketing plan to attract new business opportunities.

Prospected to generate qualified leads and cultivated relationships with contacts to promote product lines and solutions.

Account/Relationship Manager / BELAY - Johns Creek, GA 01/2015 - 01/2019

Provider of Contractual Virtual Assistants, Accountants, and Social Media Services for C-Level Executives

Developed and maintained relationships with key accounts to ensure customer satisfaction.

Developed and managed client/contractor relationships throughout their engagements

Made recommendations for advancing relationally and efficiently.

Highest client retention rate, 92%, among my peers.

Conducted regular meetings with clients to review progress and discuss future goals.

Provided guidance and training for new team members.

Sales Account Manager / Safelight Security - Alpharetta, GA 01/2012 - 01/2015

Cybersecurity Company providing customized Instructor-led and on-demand Information Security Awareness, Application Security, and IT Security Training

Product demonstrations, Proposals, Contract Negotiations, Implementation, and ongoing Account Management

Executed and created strategic sales plans to expand customer base and extend global reach.

Consistent achievement of sales metrics with new clients including Equifax, Coca-Cola Enterprises, and Lanier Worldwide.

Acquired by Security Innovation.

Sales Consultant / Sword & Shield Enterprise Security, Inc. - Atlanta, GA 01/2009 - 01/2012

Managed Security Services and Consulting Providers

Pipeline growth of 40% for new business in my first year

Flagship clients: Tractor Supply, International Paper, Tennessee Valley Authority, and Caterpillar

Participated in ongoing training sessions on new products, services, and industry trends.

Advised customers on best practices when using company products or services.

Conducted market research to identify new business opportunities.

Monitored competitor activity and pricing strategies to adjust accordingly.

Account Executive Professional Services / Vigilar -Dunwoody, GA 01/2007 - 01/2009

VARS in best-of-breed Network Security Solutions and Services, Cybersecurity, and Compliance Assessments and Consulting

Increased revenue by 122% within two months, consistent quota achievement of $140,000, and maintained a customer retention rate of 95%.

Utilized CRM to collect, organize, and manage sales data and customer information.

Negotiated contracts with clients to ensure profitable outcomes for the company.

Provided timely customer service support to resolve any issues quickly and efficiently.

Identified potential new customers through research of industry trends and competitive analysis.

Regional Sales Manager / Sourcefire - Johns Creek, GA 01/2004 - 01/2007

Cybersecurity leader working with global to mid-to-enterprise organizations to manage and minimize risk by offering Intrusion Detection and Prevention Solutions that protect against security breaches.

Increased market penetration and revenue growth of 55% with clients including Global Payments, Acuity Brands, The Southern Company, Delta, and S1 Corporation.

Monitored competitor activities and analyzed pricing trends in the region.

Participated actively in industry conferences and seminars for knowledge, sharing, and marketing.

Established relationships with key accounts in the region through personal visits and phone calls.

Developed marketing strategies to drive pipeline growth and leveraged a network of relationships to uncover needs and develop mutually beneficial solutions for the customer.

Senior Account Executive / Reflex Solutions 01/2002 - 01/2004

A small start-up specializing in Intrusion Prevention and Intrusion Detection systems to protect organizations against cyberattacks.

Strategic planning and execution of business growth strategies to drive new business in the Southeast territory by leveraging business alliances, existing networks, and referrals. Attended industry networking opportunities including CIO breakfasts, Trade Shows, and Industry Organization Meetings

Secured and implemented several large pilot projects and established a pipeline of closable business of $220,000 with an average deal size of $30,000.

Sales Account Executive / Internet Security Systems, Inc. - Dunwoody, GA 01/1996 - 01/2002

Developer and provider of security software and managed services and pioneer of Vulnerability Assessment and Intrusion Detection technology. Acquired by IBM

Developed strategic regional alliances with partners, including the Big Four accounting firms, and VARS

Consistently ranked highly among peers. Average deal size: $75K. High-impact sales include 153% of my $1.2M quota in 1998, 178% in 1999, 125% in 2000, 143%, and 2001, and 132% in 2002.

President's Club: 1998, 1999, 2000, 2001, 2002

Trained and developed new team members to improve product knowledge and selling abilities.

Drove sales of company products and services by meeting with customers using a strategic and organized approach.

Senior Executive Account Manager / Fort Knox Escrow Services - Decatur, GA 01/1993 - 01/1996

Technology source code escrow services to Fortune 5000, Software Vendors, and Computer Law Attorneys

1.Formulated sales methods, structured business plans, and executed competitive positioning strategies to gain market advantage.

2.Exceeded quota of $200,000 and ranked number one sales representative throughout my tenure

3.Won the Federal Express Account transitioning all their existing and future business to PRAXIS within my first 6 months.

4.Designed and delivered an employee training program on-site for all of their US locations.

5.Used change methodologies to increase sales and led projects for increased productivity.

Northside Hospital Outpatient Surgical Center 1988-1989

Worked in the recovery room with patients after surgery aiding them all aspects of recovery and preparing them for release from the center and transporting them to pick up by family member.

EDUCATION: University of Georgia, Bachelor’s Degree, Business Administration/Marketing

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