Demand Generation Digital Marketing

ALEXANDER BLYTHE GROWTH & DEMAND GEN

************@*****.*** 210-***-****

EMPLOYMENT

ClickUp

Demand Generation Manager · Jan. 2023 to Current · San Diego, California Growth Marketing: Identifies pivotal growth opportunities within highly matrixed organizations, strategically planning and executing projects to amplify demand generation efforts, surpassing annual targets with a remarkable 40% Year-over-Year (YoY) growth in Annual Recurring Revenue (ARR). Engages and collaborates with key stakeholders across diverse teams including Data Analytics, Data Engineering, Marketing Technology, Operations, Creative, Product Growth self-serve, Sales, and Product Innovation to drive cohesive and impactful growth initiatives.

Personalization with Marketing Technology: Champions comprehensive personalization roadmaps that span multiple channels, effectively targeting Ideal Customer Profiles (ICPs) with tailored messaging strategies. Pioneered a robust data infrastructure roadmap and led its implementation, facilitating the seamless flow of product and sales data across various direct- to-customer (DTC) touchpoints. Orchestrates integrated personalization initiatives, enhancing chat automation and elevating the sales-assisted chat experience. Leverages advanced data analytics to discern critical customer signals, optimizing outreach strategies for Sales Human-led initiatives. Spearheads the evaluation of automation versus human intervention, strategically mitigating churn with Customer Success and expanding market reach with Sales Development. Architected a sophisticated data infrastructure that enables precise measurement of the sales pipeline, facilitating automated meeting creation. Utilize generative AI for automating outbound email and micro sales pipeline generation. Results drive efficiency and efficacy in sales operations.

Product Innovation: Balance Product growth with sales-assisted strategies, meticulously optimizing Customer Acquisition Cost (CAC) payback. Leads the expansion efforts for ClickUp’s cutting-edge AI product, ClickUp Brain, adeptly communicating product innovations to stakeholders and garnering buy-in from sales leadership. Delivers a transformative strategy, seamlessly integrating the sales funnel into product-led growth initiatives, fostering synergy between product innovation and revenue generation objectives. Intuit

Marketing Manager - Digital and CRM Campaigns · Aug. 2021 to Jan. 2023 · San Diego, California Digital Marketing: Led project management for lifecycle marketing initiatives and integrated marketing campaigns that span several channels, including email, direct mail, in-product discovery, sales outreach, website, conferences, paid media, and affiliate marketing. Responsible for delivering best-in-class digital marketing strategy throughout the customer lifecycle. CRM campaigns: Owned customer experience of a new AI software product launch, Intuit Tax Advisor. Implemented direct marketing communication to nurture customers through their lifecycle, including Upsell and cross-sell campaigns for add-on software. Executed educational campaigns including virtual conferences and webinars. Drove personalization initiatives to enhance customer experience. Conducted A/B Testing and performance optimization based on conversion metrics. Utilized Salesforce, Eloqua, and Chili Piper. Raken

Demand Generation Manager · Nov. 2020 to Aug. 2021 · San Diego, California Marketing Operations: Managed Pardot and Salesforce. Maintained marketing automation structure including pipeline reporting, lead staging, prospect scoring, and lead routing. Managed relationship with Engineering/Development using Jira. Demand Generation: Created compelling demand generation and lifecycle marketing campaigns in B2B software space. Managed campaigns to completion working with internal and external stakeholders. Executed campaign requirements for email, content, landing pages, paid ads, and native and non-native forms, from concept to execution to reporting and adjustments. Responsible for revenue generation and opportunity generation. Implemented campaigns using Salesforce, Pardot, Intercom. CMIT Solutions

Digital Marketing Lead · Mar. 2018 to Nov. 2020 · Austin, Texas Website Management and Optimization: Oversaw 198 unique microsites across North America using WordPress, managing a $200K annual budget for web and digital initiatives. Implemented SEO/SEM best practices, led web development projects, and created compelling copy for web pages, blogs, and campaign landing pages. Conducted user studies via multivariate and A/B testing, resulting in a 16% increase in organic traffic. Led the launch of seven chatbots for enhanced user engagement and lead capture. Product Launches and Marketing Support: Collaborated with product development teams to coordinate product packaging and rollouts, conducting product marketing training for 165 businesses.Developed sales support materials and positioned products within the full product suite. Utilized analogies and storytelling to simplify complex cybersecurity topics for easy consumption.

Marketing Automation and Lead Generation: Managed a database of over 700,000 prospects, implementing Salesforce Lightning and Pardot platforms for enhanced marketing automation. Designed and executed programmatic remarketing programs and prospect scoring systems, leveraging Salesforce Connected Campaigns. Aligned digital campaigns with outbound calling and print pieces, providing weekly metrics and monthly reports to leadership. Email Marketing and Campaign Management: Built 17 Pardot engagement studios, created diverse email templates, and managed email campaigns with completion actions and automation rules. Utilized A/B testing and targeted industry verticals and buyer personas for effective outreach. Managed weekly technology newsletter blog posts and emails, utilizing UTM codes and custom redirects for tracking. Built personalization based on CRM data— utilizing region, customer account, and individual data attributes. Creative Process Development and Reporting: Led the creative team in developing a streamlined 3-month creative cycle from ideation to multichannel marketing campaigns. Collected and reported campaign metrics to the executive team for performance evaluation. Carinos

Training and Marketing Coordinator · Sept. 2016 to Mar. 2018 · Austin, Texas Collaborated with the management team to develop training materials, modules, and resources tailored to the specific needs of the business. Developed content for mandatory onboarding and safety training while conducting comprehensive orientations for new hires, providing an overview of company policies, procedures, and job responsibilities. EDR

Marketing Outreach Associate · Sept. 2016 to Mar. 2018 · Austin, Texas Built and maintained relationships with college campuses, student organizations, and other relevant groups to promote business and engage with potential residents. Assist in the creation and execution of digital marketing campaigns, including social media marketing, email marketing, and online advertising, to reach and engage with our target audience. Fleet Feet

Digital Marketing Internship · May 2014 to Jan. 2015 · San Antonio, Texas Web Marketing: Managed day-to-day operations of customer-facing website, and improved website traffic. Customer Communications: Introduced multiple purpose-specific newsletter layouts, provided newsletter content including: new products, recent and local national news, training program updates, and upcoming race reminders. Increased newsletter subscribers. Social Media Marketing: Responsible for social media platform strategy. Assembled a collection of post-ready content and directed social media campaigns. Vendor Relations and Company Expansion: Aided in marketing with large-scale vendors like Nike and worked with small startup training companies. Assisted with second location opening: employee relocation, PR strategies, and marketing. EDUCATION

Texas State University

Bachelor of Arts Business Administration, Professional Writing, Communications

Contact this candidate