Marketing Manager Coordinator
Resume:
Professional summary
Project & Marketing Manager with over 20 years of experience, specializing in leading cross-functional teams to enhance market offerings through innovative product development and strategic marketing. Skilled in leveraging extensive editing, CRM configuration, and competitive intelligence to optimize product alignment and market penetration. Committed to pioneering advanced marketing strategies and tools to propel product commercialization and customer engagement in future-oriented marketplaces.
Employment history
Feb 2022 - May 2024
Project Manager - Product Marketing, Western Global Pineville, NC
Jul 2017 - Feb 2022
Marketing Coordinator, Bonomi North America
Charlotte, NC
Skills
Corporate
Communications
Experienced
Sales Enablement Tools
Experienced
Project Management
Experienced
Marketing Strategy
Development
Experienced
Branding
Experienced
Content Development
Expert
Competitive Intelligance
Experienced
Training Materials
Experienced
Collateral Development
Expert
Links
www.linkedin.com
Contributed to an increase of 10% in gross revenue, roughly $10 million. Smart Part Numbering Matrix: Implementing a system to simplify product identification with comprehensive part numbers, aiding both internal and external sales teams in quickly assembling products. New Product Development: Leading cross-functional teams to innovate and introduce new product offerings to market, involving research, development, and commercialization phases. Sales Battlecards: Developing strategic sales tools such as battlecards that equip sales teams with competitive intelligence to address objections and emphasize product advantages. Sales and Marketing Materials: Creating various collateral including datasheets, sell sheets, presentations, and videos. These materials are designed to empower both internal and external sales teams in effectively communicating product features and benefits across rental and fuel distribution channels. Interactive Sales Tools: Designing interactive tools that guide sales teams through structured questions to identify the most suitable products for specific customer applications, enhancing sales efficiency. Pricing Strategy: Developing a comprehensive pricing spreadsheet that supports accurate pricing by the finance department and facilitates the creation of customer price lists.
Training Content: Producing video lessons and training materials accessible via QR codes, providing customers with immediate educational resources at their point of need.
Gross revenue grew from $12 million in 2017 to $21 million in 2022. Marketing Coordination: Managing marketing strategies and materials for distribution to engineering firms and commercial/industrial distributors.
ERP System Management: Maintaining the ERP system, collaborating with SQL customization vendors to enhance functionality related to forms, UI, business rules, customer data, and commission modules. Custom Reporting: Developing and analyzing customized reporting programs to support manufacturer reps, regional managers, and the sales department in achieving established goals. Trade Show Coordination: Overseeing all aspects of trade show participation, from booth design to site management, communication, and event logistics.
Product Demonstration Videos: Creating, performing, and editing instructional product demonstration videos. These videos serve to educate reps and distributors on new products and provide comparison data in concise formats. Catalog Management: Managing annual catalog updates, including new product photography, page design, and pricing for an extensive product catalog comprising over 25,000 items. Pricing Tools Development: Designing Excel-based pricing tools to empower manufacturer reps and distributors in creating customized packages for their customers.
Jason Hohl
Product Marketing
Manager
102 Anchura Rd, Fort Mill, United States, 29708
******@*****.***
Mar 2015 - Jun 2017
Sales & Marketing Coordinator, Atos North America
York, PA
Education
Aug 1999 - May 2003
Bachelor of Arts, Communications/Journalism
The Pennsylvania State University, University Park Sep 1995 - Jun 1999
H.S. Diploma
High Tech High Graduate School of Education, Horsham, PA Courses
Aug 2012 - Sep 2012
PV101 at Solar Energy International
Marketing Leadership: Overseeing all aspects of marketing strategy and execution, including creative development and analytical assessment, tailored to support the electro-hydraulic valve product line. Sales Coordination: Managing the coordination of sales prospecting activities between the company and a team of contracted sales representatives across North America. Contributed to a $3 million increase in revenue. Brand Management: Led a brand change initiative following the manufacturer's acquisition in May 2015. This involved creating new logos, developing marketing collateral, launching a brand change website on Wordpress, and coordinating promotional efforts to establish the new brand identity.
ERP and CRM Implementation: Playing a significant role in the implementation of SAP ERP post-acquisition and leading a team responsible for configuring SAP Cloud for Customer CRM specifically for the external sales team. This effort aimed to streamline operations and enhance customer relationship management.
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