Marketing Coordinator Digital

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Ashley Aquino-Acosta

Bronx, New York Ashle *.*********@*****.*** 646-***-**** linkedin.com/in/ashleyaquinoacosta SUMMARY

Experienced Digital Marketing professional with a strong background in multi-channel campaign execution and public relations ideally suited for a Marketing Coordinator role. Skilled in content creation, email marketing strategy, event promotion, and analytics interpretation. Adept at conducting market research, audience analysis, and optimizing campaigns to meet marketing goals. Proven track record in supporting end-to- end campaign planning and management. Effective communicator and collaborator, dedicated to cross-functional teamwork and driving innovative digital marketing tactics. Possesses in-depth knowledge of marketing tools like SEO, PPC, social media, analytics platforms. Excels in project management, driving campaign success through data-driven optimization and engaging creative assets. EXPERIENCE

Freelance Marketing Coordinator

Willie's Community Innovation 09/2023 - Present

• Executed 8 email marketing campaigns with an average open rate of 32% for lead nurturing

• Managed brand presence at 6 events, driving 250+ event interactions and 75 new leads

• Assisted with 4 end-to-end marketing campaigns across social, email, and advertising channels Peer Mentor

Baruch Business Academy — Zicklin School of Business; CUNY Research Foundation 08/2023 - 12/2023

• Aided in recruiting efforts by guiding 15+ prospective students through enrollment journey

• Built mentor relationships and provided academic/career advisement

• Leveraged CRM tools like Excel and Teams to track student data and program metrics Digital Tech Intern

Pfizer Inc. — Break Through Tech 01/2020 - 02/2020

• Collaborated cross-functionally on "Get Healthy Stay Healthy" marketing campaign execution

• Conducted 10 A/B tests and data-driven optimization across digital channels increasing conversions by 18%

• Assisted in developing 12 high-performing creative assets contributing to a 26% increase in campaign engagement Seasonal Marketing Intern

Mind4Youth 11/2023 - 01/2024

• Conducted multiple market research studies and audience analysis to identify 3 growth opportunities

• Developed 10+ engaging social media content aligned with campaign goals

• Supported content creation and copywriting for 5 marketing campaigns within digital marketing channels EDUCATION

Bachelor of Business Administration in Marketing Management Minor in French • Baruch College/CUNY, Zicklin School of Business • New York, NY • 3.2 CERTIFICATIONS

SEO Fundamentals Course with SEMrush Academy

Digital Marketing Certification and Education

Google Analytics

Google Analytics Academy

SKILLS

HTML, CSS, JavaScript; SEMrush, Qualtrics Survey, Tableau, SAS Viya, Google Analytics, Microsoft Word, Excel, PowerPoint, Copywriting & Content Creation, Market Research & Competitive Analysis, Project Management & Collaboration, Content Marketing, Social Media Marketing (Facebook, Instagram, Twitter, LinkedIn), Email Marketing, Mailchimp, Paid Advertising (Google Ads, Social Ads) English (Native), Spanish (Fluent), French (Proficient), Communication skills (written & verbal), Teamwork, Creativity, Time Management, Attention to detail, Problem-solving, Adaptability/Flexibility, Organizational skills, Multitasking ability, Customer/Client service Orientation, Interpersonal skills, Enthusiasm, Work ethic, Tech Savviness, Project Management, Strategic Thinking, Leadership skills

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