Marketing Manager Programs
Resume:
Holly Specht
Marketing/Management
Specialists
*****.******@*****.***
***** ***** ***** **, ********** FL 34786
EXECUTIVE SUMMARY
Creative, resourceful professional with over 20 years of communication, marketing, and management experience. Expertise in initiating projects and developing marketing programs to promote products and services. Proven skills in writing proposals, managing vendor and customer communications. Over 5 years of search engine and affiliate marketing, as well as 9 years of managing email/internet marketing for 3 products, along with analysis, budgeting, multitasking, and improving overall workflows to achieve goals on time and under budget. Established northeast fast-paced work ethic to tackle any project.
CAREER OVERVIEW AREAS OF EXPERTISE
Oct. 2019 - Nov. 2021
Aug. 2015 – May 2019
June 2005 – Jan. 2011
April 2002 – June 2005
Aug. 1999 – April 2001
May 1998 – June 1999
Feb. 1997 – April 1998
May 1996 – Jan. 1997
Oct. 1993 – April 1996
Book Fair Support Representative
Scholastic Book Fairs - Southeast Region
1080 Greenwood Blvd, Lake Mary, FL
Parent Teacher Assoc. (VOLUNTEER)
(18 hrs. a week)
Windermere Elementary
11125 Park Ave, Windermere FL 34786
Internet Marketing Manager
Dow Jones & Company, Inc.
4300 US-1, Monmouth Junction, NJ 08852
Email Manager
Dow Jones & Company, Inc.
Senior Marketing Manager
Datek Online (Purchased by TD Ameritrade)
200 S 108th Ave Omaha, NE 68154
Marketing Manager
TV Guide
50 Rockefeller Plaza, 14th Floor, NY 10020
Circulation Manager
Fairchild Publications, Inc. (Purchased by Disney) 475, 5th Ave, NY, NY 10017
Marketing Manager
Time Warner Sound Exchange
1271 Avenue Of The Americas NY, NY 10020
Promotion Coordinator
American Express Publishing
1120 Ave Of The Americas, NY, NY 10036
• Email & direct mail manager
• SEM & SEO Marketer
• Detail Oriented
• Team player
• Opportunist
• Researcher & Writer
• Team leader & mentor
• Problem solver
• Project Manager
• Experienced liaison
EXPERIENCE HIGHLIGHTS
Scholastic Book Fairs, Lake Mary, FL 2019-2021
o Communicated and managed over 30 individual school book fairs monthly basis through Salesforce software. o Trained school employees weekly on initial purchasing procedures and daily financial forms needed to run a fair. o After 5 months as a Book Fair Representative, I was given my own county (Polk) to manage with over 55 schools. o Organized and ran workshops for school employees showcasing new tools and programs to help increase book fair sales. o Designed, unpacked, and decorated 3 to 5 book fairs a week in Orange and Polk counties to maximize sales. o Responded to and resolved daily emergency calls regarding Scholastic equipment needed to execute each fair. Windermere Elementary, Windermere, FL (VOLUNTEER) 2015-2019 o Advertise, set-up & manage weekly Scholastic Book Fairs each school year. Reconciling daily/weekly budgets vs. actuals for each fair. Achieved between $16K & $21K in total sales in one week & over 6,000 books sold on average each year. o Selected and managed vendors/budget during the installation of 10 new eco-friendly water fountains throughout the elementary school. Set up a yearly maintenance program and secured funding for the next 5 years for fountains. o Organized and managed carnival games, auction, and over 25 volunteers each year to staff the annual Windermere Elementary Spring Carnival for 500+ students and families. o Named as ‘Volunteer Of The Year 2018/2019 School Year’ for Windermere Elementary Dow Jones & Company, Inc., Princeton, NJ & New York, NY 2002-2011 o Managed a $12M annual budget & forecasting model for the core print & online products over 8 years. o Managed the day-to-day efforts for The Wall Street Journal including testing and budget strategies within the following channels: SEM, cost per acquisition and email marketing totaling over $6.5M annually. o Assisted with the acquisition set-up, creation, and development of 4 product launches (WSJ Pro, WSJ Mobile reader, WSJ iPad, WSJ Greater New York section) within a 4-month period for SEM, affiliate marketing, social media, and email. o Setup, managed and tracked the online media budget and placements for WSJ Online and Barron’s Online for 3+ years. o After only 6 months of employment at Dow Jones, responsibilities grew to include managing all direct acquisition efforts
(email, direct mail, & retail sales) totaling over half the entire marketing budget for The Wall Street Journal Online. o Organized and re-launched WSJ.com’s monthly email & direct mail campaigns to lower overall costs by $8K a month and switch to a more effective list broker.
o Mentored, supervised, and trained over 7 individuals on the marketing processes throughout the 8 years. Datek Online Brokerage Services, LLC, Edison, NJ & New York, NY 1999-2001 o Defined our premier customers and developed a recognition program to reward and encourage increased usage through monthly email and fulfillment of quarterly gifts. Increased monthly online trades made by this group by over 50%. o Liaison between 2 advertising agencies. Wrote and presented monthly RFP's to each of the agencies and executives. o Created a welcome e-mail series to invite new customers to sign-up for special services increasing the usage of these services by almost 25%.
o Maintained & forecasted yearly budgets up to $10 million. TV Guide, Inc., Radnor PA & New York, NY 1998-1999 o Directed and designed the offer and premium copy along with the privacy policy to solicit new subscribers via the web. o Maintained & forecasted yearly budgets up to $3 million. o Assisted in the redesign and launch of TV Guides subscriber site. o Maintained a television budget of $5.2M to run TV Guide commercials airing on 52 cable stations each quarter. Holly Specht’s resume pg. 2 of 3
Fairchild Publications, Inc., New York, NY 1997-1998 o Supervised the competitive bidding process and coordinated the printing and circulation of up to four monthly controlled circulation publications simultaneously.
o Responsible for all yearly budgets and forecasting totaling $250K. o Tracked all reader response analysis for the monthly publications. o Provided monthly demographic reporting to all magazine publishers and their advertising staff. Time Warner, Inc., New York, NY 1996-1997
o Manage the competitive bidding process and vendor selection for all acquisition marketing channels. o Supervised the design, creation, and analysis for both sweepstakes and editorial packages. o Budgeted and reconciled all direct mail related costs on a monthly basis totaling $300K. o Assisted in the tracking & letter shop responsibilities of 22 million pieces of mail a year. American Express Publishing, Inc., New York, NY 1993-1996 o Designed and maintained an inventory reporting system enabling American Express to decrease their theft & loss of Premiums in fulfillment warehouses by 3%.
o Developed, implemented, & analyzed a new insert card test plan for 2 publications, yielding a 1.5% increase in response. o Responsible for setting up and tracking annual Christmas gift promotion, FSI program, online & cable TV offers. o Traffic promotion materials and artwork for 30 million pieces of mail a year. o Responsible for entire marketing department’s monthly expenses and accruals totaling over $500K. EDUCATION
o Western New England University, Springfield, MA, 1989 – 1993 Bachelor of Science Degree in Business Administration Major: Marketing, concentration in management.
o New York University, New York, NY, Sept 1994 – February 1995 Direct Marketing Certificate
RELATED TECHNICAL EXPERIENCE
o Microsoft Windows 11
o Microsoft Office Suite 2021 & Older - Word, Excel, PowerPoint, Visio o Adobe Creative Cloud Suite
o Office365 And Google Apps for Business
o Basic HTML Coding
REFERENCES
o Available upon request.
Holly Specht’s resume pg. 3 of 3
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