Product Development Senior Director

Marcus Erickson

Senior Director of Engineering

*******@******.****.*** • 281-***-****

LinkedIn • Missouri City, TX 77459

Accomplished and resourceful professional with a strong technical background and extensive experience in leading teams and translating product strategies into revenue, while improving client experiences.

Proven success in overseeing product development process, developing roadmaps for revenue growth, and driving product outcomes. Excel at defining go-to-market strategy, prioritizing progression of technical development analysis, and leading loyal, passionate, and effective teams to achieve bottom-line outcomes. Skilled in conducting market research, providing executive oversight, and administering end-to-end execution of business cases. Well-versed in assessing high-level technical feasibility, contributing to QA testing of products and features, and finding solutions to any obstacles. Articulate communicator; establishing rapport at all levels.

Areas of Expertise

● Software Development Lifecycle

● Team Leadership & Training

● Strategic Product Development

● Development & Architecture

● Automation & Pipeline Development

● Product Strategy & Road Mapping

● Agile & Scrum Methodologies

● Quality Assurance

● User Experience Design

● Regulatory Compliance

● Research & Analysis

Professional Experience

Allied Reliability, Houston, TX

Vice President of Products 2020 – Present

Drive strategic product development and manage comprehensive lifecycle for suite of asset reliability solutions at manufacturing plant-focused company. Oversee evolution of web-based platforms to enhance machine-based analysis and asset health monitoring through IoT sensor data and cloud integration. Spearhead reduction of publishing times for new releases by implementing automated pipelines and Scrum methodologies. Manage product backlog by translating product strategy into actionable development requirements, including feature definition and user experience design.

●Increased 100% client platform usage by leading transition from ASP.NET to Blazor and introducing KPI-based dashboards.

●Reduced delivery of services by 75% through an overhaul of the tools and processes used; significantly increasing customer engagement and generating additional consultancy revenue.

●Initiated product management protocols, including creation of roadmaps and internal KPIs to align with revenue growth and cost-reduction objectives.

●Facilitated successful migration of company's main product to modernize user experience by targeting customer success with Microsoft Blazor-based dashboards.

●Implemented structured, efficient, and repeatable software development lifecycle process leveraging Microsoft DevOps and Git to enhance team productivity.

Campus Management, Inc., Houston, TX

Senior Director of Development 2015 — 2020

Managed full lifecycle development and strategic direction for education administration products, including student enrollment and financial aid systems. Collaborated with executive leadership to set development goals in alignment with organizational priorities and enhancing product delivery. Directed cross-functional teams in US and India by employing agile methodologies to increase efficiency and accelerate development timelines. Maintained comprehensive product roadmaps to guarantee features delivery in compliance with market needs and company objectives. Oversaw rigorous testing protocols by integrating test automation and user feedback to inform continuous product improvement.

●Steered 5-year enterprise project migration to web-based platform by finishing initiative ahead of schedule and under budget.

●Implemented dashboards and metrics to effectively communicate progress to C-suite executives by maintaining focus on long-term project goals.

●Conducted client-facing product tours to showcase new product features during development by reinforcing client relations and product value.

●Amplified user experience by reinventing user interfaces with cutting-edge technology to meet demands of education sector.

Idera Software, Houston, TX

Senior Product Manager / Director of Development 2009 — 2014

Managed product lifecycle and strategy for company’s flagship product and SQL diagnostic manager by focusing on customer engagement and market analysis to drive feature development and revenue growth. Orchestrated design and architecture of SQL compliance manager by leveraging customer interviews to pinpoint essential features, resulting in significant sales. Developed and standardized processes across multiple product teams to enhance consistency, quality, and efficiency. Formulated pricing strategies for new product launches by incorporating comprehensive market research and cost analysis. Devised and executed go-to-market plans in collaboration with sales and marketing teams to ensure effective messaging and positioning.

●Generated over $25M in sales through the creation of SQL Compliance Manager; fulfilling roles as Architect, Developer and Product Owner.

●Mentored development leads; contributing to the growth of prominent software industry leaders within Houston community.

●Elevated flagship product revenue by identifying and integrating customer-driven features to retain and expand customer base.

●Hired and trained over 50+ developers to create dynamic and successful development environment.

Additional Experience

Director of Development, Neon Systems, Houston, TX

Product Architect / Director of Development, NETIQ/Mission Critical Software, Houston, TX

Technical Proficiencies

.Net C# SQL ASP.NET IoT Sensor Data Integration Cloud Integration Scrum Methodologies Blazor Microsoft DevOps Git UI Technology Pipelines Quality Assurance

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