R E A

T O D D S I L V E R

***** ******* *** ********, ** 91306

508-***-**** **************@******.***

C R E A T I V E + P A S S I O N A T E E S T H E T I C I A N E L E V A T I N G T H E S K I N C A R E E X P E R I E N C E Experienced and licensed Esthetician with a strong background in performing advanced beauty treatments, maintaining high client satisfaction, and driving product sales. Skilled in strategic planning, service expansion, operational management, and client engagement. Seeking to leverage expertise to contribute to a dynamic esthetics environment. A R E A S O F E X P E R T I S E

Guest Services + Retail Sales Interpersonal Communication Active Listening

Interpersonal Relations Spa Equipment Proficiency Client Consultations

Customized Skin Treatments Client Care Time Management

Skin Analysis Time Management Hair Removal

C A R E E R P A T H

NEW LOUNGE SPA -BEVERLY HILLS, CA • 2023 –2024

Esthetician & Client Services Officer

Performed a variety of facial treatments, including customized anti-aging treatments, deep-cleansing facials, and hydrating masks.

Provided waxing services, including nostril and inside-the-ear waxing, to maintain clientele polished and well- groomed appearance.

Developed personalized skincare plans for clients, ensuring optimal results and high satisfaction.

Built strong rapport with clients, leading to a 30% increase in repeat appointments and referrals.

Trained new staff on best practices and advanced treatment techniques.

Developed overall proposed menu of aesthetic services with pricing submitted and approved by Philippines headquarters chief executive officer,

Spearheaded the launch of the aesthetics division, expanding services from eyelash extensions, facials, to body hair removal.

Developed comprehensive strategies aligning with the company’s vision, conducting market research to identify trends and opportunities.

Introduced new aesthetic treatments and services, enhancing the spa’s offerings and attracting a broader customer base.

Oversaw all aspects of the esthetics division, including staffing, training, scheduling, and inventory management.

Cultivated strong client relationships through personalized consultations and exceptional care, acting as a brand ambassador.

MAISON MARTIN MARGIELA – NEW YORK, NY • 2010 –2017 Senior Director of Marketing + Communications, The Americas Vertically integrated international manufacturer and distributor of iconic fashion and luxury lifestyle brands generating nearly

$400 million in annual sales with approximately 500 employees. Lead 3-person team to conceptualize and execute total communications strategy for portfolio of brands. Produced all creative writing consisting of copy, press releases, media alerts, press plans, speeches and collection releases. Planned, budgeted and executed sales-+ image-based events, advertising plans, global partnerships and strategies for all relevant media outlets. Secured international, national and regional media coverage in print, broadcast and online outlets. Produced and coordinated all international image and retail events specific to the U.S. market such as influential Fashion Shows held during New York, Milan, and Paris Fashion Weeks.

Conceptualized and executed total communications strategy for portfolio of brands, securing international media coverage.

Planned and executed sales and image-based events, advertising plans, and global partnerships.

Produced and coordinated all international image and retail events specific to the U.S. market during Fashion Weeks.

DSQUARED2, Inc., New York, NY 2007 – 2010

Director, Public Relations & Special Events, North America Distributor of men’s/women’s luxury lifestyle (apparel, accessories, eyewear, footwear, and fragrances). Recruited to create the first in-house PR/Marketing and Special Events Department for the DSQUARED2 brand in North America. Reported directly to the head designers and collaborate with the communications team located in the Milan headquarters. Planned, budgeted and executed events to drive sales growth and promote brand image. Created advertising plans, global partnerships and press plans for all media outlets. Secured international, national and regional coverage in print, broadcast, online and social media outlets. Composed all creative writing including copy, press releases, media alerts, press plans, speeches and collection releases. Oversaw product licensee teams and global partners to plan media tours, press conferences and briefings. Directed and mentored global communications team on media outreach, tactical execution, and product placement. Coordinated all international image/retail events and supported Milan Fashion Week runway shows.

Piloted exceptional and impressionable media campaigns resulting in key product and celebrity

placement and news features for DSQUARED2 brand as well as for twin designers.

Established DSQUARED2 as a celebrity brand by cultivating both existing and new relationships

with key celebrity agencies and publicists.

Negotiated, implemented and managed strategic partner agreements that enhanced DSQUARED2

as luxury market leader (e.g. costume design for performing talent during Opening & Closing

Ceremonies for Vancouver 2010 Olympic Games, Bravo Television’s Launch My Line, a Sirius

XM Radio Show and two feature profiles on The Today Show).

Conceptualized, planned, and controlled $200,000 budget for two celebratory image events at

New York Fashion Week that launched U.S. category extensions in eyewear and fragrance. GUESS? Inc., Los Angeles, CA 2005 – 2007

Director, Public Relations & Special Events, North America Recruited to create the first in-house PR/Marketing and Special Events Department for the DSQUARED2 brand in North America. Report directly to the head designers and collaborate with the communications team located in the Milan headquarters.

MISS SIXTY - New York, NY 2002 – 2007

Associate Public Relations & Marketing Manager

Conducted public relations, marketing, advertising, media product placement, editorial credit analysis

(competitive and non-competitive), visual merchandising, runway show production, sample collections management and public relations showrooms for 6 brands. Scheduled press appointments and handled all correspondence with news media and magazines. Organized U.S. trade show press activities.

Increased sales through new retail store openings by growing from 1 to 25 privately-owned and

operated locations with further expansion into target wholesale accounts.

Coordinated all aspects of New York Fashion Week shows for the Miss Sixty brand. E D U C A T I O N

• Esthetics, Paul Mitchell The School Pasadena, Pasadena, CA 2022

• Fashion Merchandising, Fashion Institute of Technology, New York, NY 2006

• Creative Writing and Gender Studies, University of San Francisco, San Francisco, CA 2001 C E R T I F I C A T I O N S

Licensed California State Esthetician– DCA / Board of Barbering + Cosmetology. License # Z 155147

Contact this candidate