Branding

**********@*****.***

Jen Daviero 917-***-****

PROFESSIONAL SUMMARY

Branding Account Executive with integrated marketing experience both agency and client side. Possesses a proven track record of planning and delivering high quality creative work born from core strategies in traditional and digital channels. Previously took time off to raise a family, with more than 7 years of experience facilitating Client’s business objectives through their advertising campaigns, as well as working within marketing for Staples Corporate. Well versed in using research analysis to drive strategic recommendations and building positive relationships with team members and clients. Skilled at coordinating complex, high value projects with excellent strategic planning competencies and skilled at removing impediments.

CORE COMPETENCIES

Strategic Planning, Research Analysis, Designing Qualitative Consumer Research, Project Management, Detail Oriented, Effective Communicator (Written & Oral), Budgeting, Presentation/Email Writing, CRM, Team Player and Strong Cross Functional Collaborator, Marketing Strategy, Facilitating Client Meetings, Coaching Clients, Creative Thinker, Self Directed, Data Driven BUSINESS EXPERIENCE

Coldwell Banker Realty Scituate: Sales Support Administrator July 2021-August 2022 Office servant leader. Served 30+ realtors by coaching them how to use in house marketing tools to grow and track their businesses. Helped write branch presentations that recognized top performers and communicated corporate initiatives. Wrote social media posts (IG, FB) for the brand as well as for top agents. 1997-2004

Full Service Advertising Agencies

Branding, Marketing, Account Management & New Business Staples Corporate: Senior Account Executive January 2001-January 2004 Crafted a seamless and impactful in-store experience for our customers. Partnered with internal marketing teams and external vendors to conceptualize, develop, and execute the strategic vision for signage across nationwide retail network. Leveraged data insights to evaluate the effectiveness of existing signage and inform future strategies. Tracked key performance indicators (KPIs) and presented findings to key stakeholders. Saatchi & Saatchi NY : Senior Account Executive 1999-January 2001 Procter & Gamble Brands: Cascade, Dreft, Sunny D, Old Spice Served P & G Stakeholders, taking their feedback into account in order to complete the launch of two new to market products. Facilitated Team and Stakeholder meetings in order to develop strategic brand direction. Helped the team focus on delivering high quality creative increments and produce nationally aired television commercials, print ads, radio spots and internet marketing. Analyzed stakeholder’s market share data to make strategic recommendations around ad budget dollars and media levels.

BBDO New York: New Business Manager July 1997-September 1999 Coordinated production of new business pitch presentations for both BBDO New York and BBDO North America offices; included cultivation of prospects, inquiry responses, pitch presentations. Worked with officers of the company to execute their strategies for pitch presentations. Interviewed and wrote bios for officers of the company. Facilitated communication between pitch team members and BBDO Officers, removed impediments in preparation for pitch presentations.

EDUCATION & CERTIFICATIONS

2023 PSM 1 Scrum.org Professional Scrum Master Certification 2005 Master of Arts in Teaching Simmons College 4.0 GPA 1997 Bachelor of Science in Mass Communications/Advertising & PR Boston University

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