Social Media E-Commerce

Mark Hendrickson

Santa Clarita, CA *****

****************@*****.***

+1-661-***-****

Objective:

Highly skilled and results-driven professional seeking a position in Digital Marketing, utilizing expertise in content creation, social media ads, e-commerce, and Google Analytics to drive impactful marketing campaigns and contribute to business growth.

Skills:

• Content Creation: Proficient in developing engaging and compelling content across various platforms, including blog posts, social media updates, website copy, and email newsletters. Experienced in optimizing content for SEO and audience engagement.

• Social Media Ads: Skilled in planning, executing, and managing effective social media advertising campaigns on platforms such as Facebook, Instagram, Twitter, and LinkedIn. Proficient in audience targeting, ad copywriting, A/B testing, and performance analysis.

• E-commerce: Knowledgeable in e-commerce platforms and strategies, including product listing optimization, inventory management, order processing, and customer service. Familiar with platforms such as Shopify, WooCommerce, and Magento.

• Google Analytics: Expertise in leveraging Google Analytics to track website performance, monitor user behavior, and derive actionable insights. Proficient in setting up custom reports, analyzing conversion funnels, and optimizing website traffic and engagement. Experience:

Social Media Manager

AerotechNews & Review

6-29-2019

• Created and executed content marketing strategies, resulting in a [percentage/improvement] increase in website traffic and [metric] growth in conversions.

• Developed engaging blog posts, social media content, and email newsletters, consistently achieving high levels of audience engagement and brand awareness.

• Managed social media advertising campaigns on multiple platforms, overseeing budget allocation, ad creation, audience targeting, and performance analysis.

• Utilized Google Analytics to monitor website performance, analyze user behavior, and optimize conversion funnels, resulting in [specific achievements]. eCommerce Manage

lionsinthezoo.com

10-20-2013 - Present

• Assisted in managing e-commerce operations, including product listing optimization, inventory management, order processing, and customer service.

• Conducted market research and competitor analysis to identify new product opportunities and optimize pricing strategies.

• Collaborated with cross-functional teams to enhance website usability, optimize conversion rates, and improve the overall customer experience.

Education:

Bachelors Degree in Business Management

California State Northridge

2012

Certifications:

• Management

• Mass Communications

Additional Skills:

• Excellent written and verbal communication skills

• Strong attention to detail and organizational abilities

• Proficient in Adobe Creative Suite (Photoshop, Illustrator)

• Familiarity with HTML, CSS, and content management systems (CMS) References:

Available upon request.

Work Experience

Website

lionsinthezoo.com

Domain research & obtaining domain

Product research (Competitors research) eCommerce

-WordPress & e-commerce, Woocommerce merchant experience. Creating WordPress websites

Shopify development and management

Payment Processing

Physical Inventory

Digital Inventory/ Downloads

Customer Service

Websites: tstransporting.com merchurbrand.com lionsinthezoo.com Spaceforcemerch.com

Skills

• Facebook Advertising

• E-Commerce

• Digital Marketing

• WordPress

• Google Analytics

• Email Marketing

• Search Engine Optimization (SEO)

• Analytics

• Branding

• Google AdWords

• Blogging

• Web Development

• PPC Campaign Management

• Adobe Creative Suite

• Content Management

Links

http://lionsinthezoo.com

http://tstransporting.com

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