Events Manger

Kenya Hodo

********@*****.*** / 254-***-**** / Pflugerville, TX 78660

Summary

Experienced event and marketing professional with over 4 years of expertise in orchestrating successful events and leading digital marketing campaigns. Demonstrates a strong ability to boost brand visibility, drive lead generation, and enhance customer engagement through creative and strategic event planning. Known for exceptional team leadership, attention to detail, and effective cross- functional collaboration. Ready to bring strategic event management skills and innovative thinking to elevate the success of a forward-thinking organization. Experience

Zpryme - Event Manager 12/2023 - 08/2024

Austin, TX

• Planned and executed high-profile corporate conferences, webinars, and large- scale community events with a focus on seamless operations and exceptional attendee experiences.

• Managed event budgets exceeding $1 million, negotiating contracts with vendors and suppliers to maximize cost efficiency and quality of services.

• Established and maintained relationships with key stakeholders, sponsors, and partners, securing essential resources and support for successful event delivery.

• Implemented innovative event technologies and strategies to enhance engagement, streamline processes, and achieve a 20% increase in attendee satisfaction year-over-year.

Zpryme - Events& Marketing Coordinator 06/2022 - 12/2023 Austin, TX

• Assessed campaign performance using Google Analytics, Tableau and Facebook Business Manager.

• Maintained meticulous event attendance records, tracking event details, ticket sales, and guest counts for all 9 events, contributing to data-driven decision- making and post-event analysis.

• Developed detailed Run of Show (ROS) schedules for each event, coordinating on-site activities and ensuring smooth execution of event timelines and programming.

• Executed marketing campaigns across social media (LinkedIn, Facebook and TikTok) and email, boosting engagement by 30%.

LegalZoom - Account Representative III 07/2020 - 06/2022 Austin, TX

• Successfully improved customer understanding and satisfaction through clear communication of new products and services, building enduring relationships. Skills

• Social Media Management

• Team leadership and supervision

• Contract negotiations and administration

• Event Marketing

• Client meetings

• Company Branding

• Budget Management

• Vendor Relationship Management

• Business Growth

• Airtable

• Tableau

• Microsoft Office

• Verbal and Written Communication

• Canva

• Hootsuite

• Mailchimp

Education and Training

10/2019

Strayer University

Washington, DC

MBA: Marketing

12/2010

Prairie View A&M University

Prairie View, TX

Bachelor of Science: Health

Websites, Portfolios, Profiles

• https://www.linkedin.com/in/kenya-hodo/

• https://itskenya.my.canva.site/

• Maintained database of customer and sales information using SalesForce software.

• Handled 30 customer inquiries daily, offering timely and efficient resolutions for customer issues.

• Successfully aligned sales strategies with market trends, surpassing sales goals and driving profitable business growth.

Blackity - Content Marketing Intern 01/2020 - 07/2020 Brooklyn, NY

• Researched latest trends and conducted market analysis.

• Effectively handled customer inquiries via email and social media, following company protocols for quick, courteous, and professional responses.

• Enhanced brand visibility through the effective creation of tailored content for major social media platforms like Twitter, Facebook, and Instagram.

• Achieved a significant boost of 25% in total social media shares and a noteworthy rise of 20% in website traffic through the implementation of successful marketing and promotion strategies.

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