Z_CV.PDF DESIGN CONSULTING CORPORATE IDENTITY • 305-***-**** • ***.********@******.**
Through Concept Development, Project Management & Strategic Team Collaboration, I formulate the principle variables necessary to bring ideas into focus. Leading with a strong entrepreneurial spirit of the past ten years, I take ownership of my endeavors and seek to refine concepts, develop models, improve organization, and streamline operational workflow.
Business Admin.
• MS SUITE
• Reporting
• Communications
• Data Analysis
• Collaboration
• P&L, KPI, SOP
Design & Marketing
• ADOBE SUITE
• Corporate Identity
• Print & Digital
• Photo Editing
• Promo Collateral
• Web & Social
Food & Beverage
• Menu Curation
• Recipe Formulation
• Cost & Pricing
• Safety & Sanitation
• Wood Oven & Charcoal
• Water Purification
Education
Science Labs & Sensory Development
Counter Culture PHILA, PA 2012
Bachelor of Science, Graphic Design
Art Institute Ft Laud, FL 2008
Diploma & Certificate, Computer Syst
Sussex Tech Georgetown, DE 2003
Food Safety Manager
ServSafe Philadelphia, PA 2014
Awards
BEST DIGITAL PORTFOLIO
AiFL, Fort Lauderdale, FL 2008
BEST LOGO, Senior Design Competition
AiFL, Fort Lauderdale, FL 2008
Freelance Business Consultant & Project Manager
* Special Projects 2016 - PRESENT
* Beverage Program Consulting Pretty Swell
LifeHouse Hotels South of Fifth Miami Beach, FL FEB 2022 - MAY 2022
Collaborated w/ F&B Executive Team to develop and launch the beverage program for a new Boutique Hotel Concept showcasing: Ingredient Conscious Brand Initiative, Clever & Innovative Signature Cocktail Menu, Natural & Biodynamic Wine, w/ 0ABV Highlights.
* Temperance Beverage & Graphic Design Bar Journe Maison F.P.JOURNE EPIC Hotel Downtown Miami, FL JAN 2019 - JUL 2019
Fine Tuned Beverage Program for a High-End Flagship Lifestyle Boutique & American Headquarters. Managed daily operations, oversaw Fine & Rare Wine, Signature Cocktails, Craft Spirits, Specialty Coffee, Kong Fu Tea, Caviar & Charcuterie service. Designed print & digital in-house event & promotional collateral.
* Café Consultant & Project Manager Walt Grace Café Walt Grace Vintage Wynwood Miami, FL
AUG 2018 - DEC 2018
Oversaw, Directed, & Managed the Buildout & Launch of a Specialty Coffee Shop Operation located within a vintage car & guitar gallery & showroom located in Wynwood.
* Café Consultant & Project Manager Espresso Bar Casa Tua Cucina Brickell City Centre Miami, FL JUL 2017 - APR 2018
Oversaw, Directed, & Managed the Launch of a Traditional Neapolitan Espresso Bar Featuring Hand-Poured Single Origin Coffee, Hand-Whisked Matcha, Kong Fu Tea, and Kyoto Cold Brew Yama Drippers in an Italian market concept within Sak’s Fifth Ave at Brickell City Center.
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1 Z_CV.PDF DESIGN CONSULTING CORPORATE IDENTITY • 305-***-**** • ***.********@******.** Z_CV.PDF DESIGN CONSULTING CORPORATE IDENTITY • 305-***-**** • ***.********@******.** Freelance Design & Art Direction
Projects 2008 - PRESENT
* Art Director
BusyBee Interior Design & Homestore South Street Philadelphia, PA OCT 2010 - NOV 2010
Enhanced Branding via Web Development Oversight & Art Direction w/ Impact Initiatives regarding UX Design & Visual Layout, InHouse/ Retail Assets & Promotional Collateral.
* Graphic Designer
Cucalorus Film Foundation Downtown Wilmington, NC NOV 2009, NOV 2010
Designed Event Passes & Promotional Collateral based on Yearly Concept for two consecutive Annual Film Festivals.
* Graphic Designer
Legion Productions Downtown Wilmington, NC
NOV 2009, NOV 2010
Designed the Visual Content & overall Layout of a Multi-Page Editorial for a Television Series.
Director of Coffee
Design Center of the Americas DCOTA Dania Beach, FL MAR 2016 - APR 2017
Laid the foundations for an in-house specialty coffee roasting operation w/ multi location retail concept featuring Kung Fu Tea, Hand Poured Single Origin Coffee, and traditional Espresso Beverages. Creative Director & Cofounder
Peddler Coffee Logan Square Philadelphia, PA
SEPT 2013 - DEC 2016
Authored the brand and overall business concept for a Specialty Coffee Roasting Start-Up involving E-commerce, Mobile Vending, Brick
& Mortar Retail, Wholesale Production & Distribution. Initiated the start-up phase and event strategy. Corresponded and collaborated with local businesses and press. Actively promoted through social media and other creative marketing tactics. Developed a cohesive identity for cups, packaging, printed and digital advertisements, mobile event trikes, and two retail locations. Developed, designed & installed proprietary water filtration system that produces the quality of water found only in remote confined aquifers.
Cafe & Bakery Manager
Darling’s Famous Cheese Cake Philadelphia, PA
OCT 2009 - MAR 2011
Managed daily operations for a specialty cheese cake bakery & craft coffee cafe. Initiated community events, designed menus & in-house signage. Set standards of operations & procedures. Inventory / Visual Coordinator
Quiksilver Sunrise, FL
APR 2005 - DEC 2008
Oversaw Shipping & Receiving for #3 store in the company. Coordinated collaboration between Visual Merchandising & Inventory Associate Teams. Managed record keeping, filing, & reporting. Reduced Shrink by 4%. Held the most organized stockroom in the company. 2 Z_CV.PDF DESIGN CONSULTING CORPORATE IDENTITY • 305-***-**** • ***.********@******.** Z_CV.PDF DESIGN CONSULTING CORPORATE IDENTITY • 305-***-**** • ***.********@******.** 3 Z_CV.PDF DESIGN CONSULTING CORPORATE IDENTITY • 305-***-**** • ***.********@******.**